A data profile of the people who buy, follow and care about Home and garden in United Arab Emirates — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 4,551,441 people in United Arab Emirates.
The average Home and garden fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Demographically, the Home and garden audience skews more male with an average age of 34.8, and over-indexes on personality traits such as DIY Mentality, Indulgence.
The key figures that characterise the Home and garden profile in United Arab Emirates.
34.7% are female, 65.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 34.8 |
| Estimated audience size | 4,551,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 36% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Home and garden audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Where the Home and garden audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~300K | 1.16× | |
| 02 | Emirate of Ajman | ~500K | 1.04× | |
| 03 | Emirate of Sharjah | ~1M | 0.95× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 0.90× | |
| 05 | Dubai | ~3M | 0.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.27× | |
| Indulgence | JOY | 1.20× | |
| Design Affinity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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