A data profile of the people who buy, follow and care about Home and garden in Indonesia — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 12,726,956 people in Indonesia.
Home and garden has an estimated audience of 12,726,956 people in Indonesia. 50.8% are female, 49.2% are male, average age 33.5.
Demographically, the Home and garden audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The key figures that characterise the Home and garden profile in Indonesia.
50.8% are female, 49.2% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 33.5 |
| Estimated audience size | 12,726,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Home and garden audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.92× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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