A data profile of the people who buy, follow and care about Home and garden in Malaysia — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 6,551,461 people in Malaysia.
The average Home and garden fan in Malaysia is 37.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Hair coloring, Enzyme, Wine tasting, with strongest over-indexing on Hair coloring (1.57× the country average).
Demographically, the Home and garden audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Home and garden fan in Malaysia is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Hair coloring.
The key figures that characterise the Home and garden profile in Malaysia.
51.2% are female, 48.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.9 |
| Estimated audience size | 6,551,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Home and garden audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Where the Home and garden audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Malacca | ~300K | 1.07× | |
| 02 | Pahang | ~300K | 1.05× | |
| 03 | Negeri Sembilan | ~300K | 1.05× | |
| 04 | Kedah | ~400K | 1.03× | |
| 05 | Penang | ~400K | 1.00× | |
| 06 | Sabah | ~600K | 0.99× | |
| 07 | Sarawak | ~500K | 0.99× | |
| 08 | Perak | ~500K | 0.99× | |
| 09 | Johor | ~800K | 0.95× | |
| 10 | Kuala Lumpur | ~1M | 0.90× | |
| 11 | Selangor | ~1.5M | 0.88× |
The strongest cross-interests of the Home and garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine tasting | Food & Beverages | 1.67× | ||
| 02 | Enzyme | Health | 1.63× | ||
| 03 | The Guardian | News | 1.63× | ||
| 04 | Environmental protection | Politics & Society | 1.63× | ||
| 05 | Sports nutrition | Food & Beverages | 1.63× | ||
| 06 | Cargo pants | Fashion & Accessoires | 1.63× | ||
| 07 | Military tactics | Politics & Society | 1.63× | ||
| 08 | Smart casual | Fashion & Accessoires | 1.63× | ||
| 09 | Rib eye steak | Food & Beverages | 1.62× | ||
| 10 | Tetris | Games | 1.62× | ||
| 11 | Flat white | Food & Beverages | 1.61× | ||
| 12 | Abstract art | Arts & Culture | 1.59× | ||
| 13 | Miniskirt | Fashion & Accessoires | 1.58× | ||
| 14 | Hair coloring | Beauty & Wellness | 1.57× | ||
| 15 | Oil painting | Arts & Culture | 1.57× | ||
| 16 | Forever 21 | Shopping | 1.56× | ||
| 17 | Ariana Grande | Music & Radio | 1.55× | ||
| 18 | Café racer | Cars & Mobility | 1.54× | ||
| 19 | Boho-chic | Fashion & Accessoires | 1.53× | ||
| 20 | Horseback riding | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| DIY Mentality | THRILL | 1.18× | |
| Travelling | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Tradition | CONSERVATISM | 0.91× | |
| Sustainability | BALANCE | 0.93× |
Home and garden has an estimated audience of 6,551,461 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.2% of Home and garden fans are female, 48.8% are male, with an average age of 37.9 years.
Home and garden fans show strongest brand affinity for Hair coloring (1.57×), Enzyme (1.63×), and Wine tasting (1.67×) over the country average.
Home and garden fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Home and garden itself, the audience over-indexes on Enzyme (1.63×), Wine tasting (1.67×), The Guardian (1.63×), and Abstract art (1.59×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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