A data profile of the people who buy, follow and care about AliExpress in Argentina — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 1,689,203 people in Argentina.
AliExpress has an estimated audience of 1,689,203 people in Argentina. 61.7% are female, 38.3% are male, average age 37.6. Top brand affinities: Banco Patagonia, Fravega Online, Drop shipping, Business-to-business, Mimo & Co.
Top brand affinities include Banco Patagonia, Fravega Online, Drop shipping, with strongest over-indexing on Banco Patagonia (1.78× the country average).
Demographically, the AliExpress audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical AliExpress fan in Argentina is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Banco Patagonia.
The key figures that characterise the AliExpress profile in Argentina.
61.7% are female, 38.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 37.6 |
| Estimated audience size | 1,689,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide AliExpress audience comes from Argentina.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 3.15× | ||
| 02 | Drop shipping | Shopping | 2.72× | ||
| 03 | Business-to-business | Business & Career | 2.32× | ||
| 04 | Shopee | Shopping | 2.31× | ||
| 05 | Fravega Online | Website / Newspaper / Magazine | 2.04× | ||
| 06 | Mayan (band) | Music & Radio | 1.82× | ||
| 07 | Banco Patagonia | Business & Career | 1.78× | ||
| 08 | Algarrobo, Chile | Travel & Leisure | 1.68× | ||
| 09 | Comunidad Movistar Argentina | POI | 1.67× | ||
| 10 | Mimo & Co | Shopping | 1.66× | ||
| 11 | Chemical industry | Business & Career | 1.65× | ||
| 12 | Medical diagnosis | Health | 1.61× | ||
| 13 | Dessert wine | Food & Beverages | 1.61× | ||
| 14 | Mayor | Politics & Society | 1.58× | ||
| 15 | Slot machine | Games | 1.56× | ||
| 16 | Pragmatic Play | Games | 1.56× | ||
| 17 | Housing | Home & Garden | 1.54× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.54× | ||
| 19 | Positive real numbers | Technology & Electronics | 1.52× | ||
| 20 | ford argentina | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Sports Activity | POWER | 1.38× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.86× | |
| Individualism | JOY | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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