How to read this list
Rank
Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | FFitness and wellness | 3M | 0.4% | — | — | Lifestyle cluster |
| 27 | SSoftware | 3M | 0.5% | 41.9 | 52.4% | Lifestyle cluster |
| 28 | DDiscount stores | 2.9M | 0.9% | 43.2 | 60.7% | Lifestyle cluster |
| 29 | NNature | 2.9M | 0.5% | 43.2 | 56.2% | Lifestyle cluster |
| 30 | CCulture | 2.8M | 0.5% | 41.0 | 57.3% | Lifestyle cluster |
| 31 | PPhotography | 2.8M | 0.5% | 40.6 | 54.0% | Lifestyle cluster |
| 32 | PPhysical exercise | 2.7M | 0.5% | 40.9 | 54.9% | Lifestyle cluster |
| 33 | AAutomobiles | 2.7M | 0.5% | 41.2 | 41.3% | Lifestyle cluster |
| 34 | SShoes | 2.6M | 0.5% | 41.1 | 63.7% | Lifestyle cluster |
| 35 | SSmartphones | 2.6M | 0.5% | 42.0 | 48.3% | Lifestyle cluster |
| 36 | CCurrent events | 2.6M | 0.5% | 43.7 | 52.5% | Lifestyle cluster |
| 37 | AAlcoholic beverages | 2.6M | 0.5% | 42.1 | 53.1% | Lifestyle cluster |
| 38 | RReal estate | 2.6M | 0.5% | 42.6 | 52.0% | Lifestyle cluster |
| 39 | SSocial media | 2.5M | 0.5% | 42.2 | 53.4% | Lifestyle cluster |
| 40 | SSocial network | 2.5M | 0.4% | 41.0 | 52.8% | Lifestyle cluster |
| 41 | CCuisine | 2.5M | 0.4% | 41.5 | 59.1% | Lifestyle cluster |
| 42 | FFurniture | 2.5M | 0.5% | 42.7 | 60.7% | Lifestyle cluster |
| 43 | DDo it yourself (DIY) | 2.5M | 0.6% | 43.4 | 53.8% | Lifestyle cluster |
| 44 | MMobile phones | 2.5M | 0.4% | 41.9 | 49.2% | Lifestyle cluster |
| 45 | PPersonal finance | 2.5M | 0.4% | 42.4 | 48.3% | Lifestyle cluster |
| 46 | TTelevisions | 2.4M | 0.4% | 40.8 | 49.3% | Lifestyle cluster |
| 47 | LLuxury goods | 2.3M | 0.4% | 41.1 | 58.2% | Lifestyle cluster |
| 48 | JJewelry | 2.3M | 0.4% | 41.3 | 63.9% | Lifestyle cluster |
| 49 | HHome improvement | 2.3M | 0.5% | 43.1 | 53.7% | Lifestyle cluster |
| 50 | TTechnology | 2.2M | 0.5% | 40.6 | 51.9% | Lifestyle cluster |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular lifestyle clusters compiled?
Rascasse aggregates anonymized search-behavior signals across Austria and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lifestyle cluster in Austria?
Food and drink currently leads with an estimated audience of 4.9M people in Austria.