A data profile of the people who buy, follow and care about Aesop in Australia — modelled from more than twelve digital signal sources. Aesop has an estimated audience of 847,067 people in Australia.
The average Aesop fan in Australia is 42.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Filter (aquarium), Creed (band), Origins (cosmetics), with strongest over-indexing on Filter (aquarium) (19.57× the country average).
Demographically, the Aesop audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Aesop fan in Australia is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Filter (aquarium).
The key figures that characterise the Aesop profile in Australia.
82.2% are female, 17.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 42.3 |
| Estimated audience size | 847,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Aesop audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 11.7% |
| Japan | 11.4% |
Where the Aesop audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~400K | 1.64× | |
| 02 | New South Wales | ~500K | 1.55× | |
| 03 | Australian Capital Territory | ~20K | 1.16× | |
| 04 | Queensland | ~200K | 1.12× | |
| 05 | Western Australia | ~80K | 0.78× | |
| 06 | South Australia | ~50K | 0.73× | |
| 07 | Northern Territory | ~5K | 0.63× | |
| 08 | Tasmania | ~10K | 0.61× |
The strongest cross-interests of the Aesop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Filter (aquarium) | Pets & Animals | 19.57× | ||
| 02 | Creed (band) | Music & Radio | 13.76× | ||
| 03 | Sigma | Cars & Mobility | 12.23× | ||
| 04 | DKNY | Fashion & Accessoires | 8.72× | ||
| 05 | Origins (cosmetics) | Beauty & Wellness | 7.61× | ||
| 06 | Oroton | Fashion & Accessoires | 3.80× | ||
| 07 | Witchery (company) | Fashion & Accessoires | 3.40× | ||
| 08 | Sportsgirl | Fashion & Accessoires | 3.23× | ||
| 09 | Forever New | Fashion & Accessoires | 2.82× | ||
| 10 | Sephora | Shopping | 2.35× | ||
| 11 | Moisturizer | Home & Garden | 2.26× | ||
| 12 | Adairs | Home & Garden | 2.25× | ||
| 13 | Fragrances | Beauty & Wellness | 1.71× | ||
| 14 | Skin care | Beauty & Wellness | 1.68× | ||
| 15 | Skin | Beauty & Wellness | 1.63× | ||
| 16 | Mammal | Pets & Animals | 1.56× | ||
| 17 | Organic food | Food & Beverages | 1.55× | ||
| 18 | Dresses | Fashion & Accessoires | 1.54× | ||
| 19 | Cotton On | Fashion & Accessoires | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Design Affinity | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Need for Security | CONSERVATISM | 0.94× |
Aesop's target market in Australia covers an estimated 847,067 people, concentrated in New South Wales and Victoria.
82.2% of the Aesop audience are female, 17.8% are male, with an average age of 42.3 years.
Aesop fans show strongest brand affinity for Filter (aquarium) (19.57×), Creed (band) (13.76×), and Origins (cosmetics) (7.61×) over the country average.
Aesop fans in Australia are most concentrated in New South Wales (reach ~500K), Victoria (reach ~400K), and Queensland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Aesop itself, the audience over-indexes on Creed (band) (13.76×), Origins (cosmetics) (7.61×), Sigma (12.23×), and Forever New (2.82×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Aesop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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