A data profile of the people who buy, follow and care about Bhojpuri language in Australia — modelled from more than twelve digital signal sources. Bhojpuri language has an estimated audience of 195,258 people in Australia.
Bhojpuri language has an estimated audience of 195,258 people in Australia. 43.0% are female, 57.0% are male, average age 38.5. Top brand affinities: Mount Everest, Himalayas, Maddie Ziegler, Wikipedia, Hinduism.
Top brand affinities include Mount Everest, Himalayas, Maddie Ziegler, with strongest over-indexing on Mount Everest (33.82× the country average).
Demographically, the Bhojpuri language audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
The typical Bhojpuri language fan in Australia is more male, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mount Everest.
The key figures that characterise the Bhojpuri language profile in Australia.
43.0% are female, 57.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 38.5 |
| Estimated audience size | 195,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Bhojpuri language audience comes from Australia.
| Country | Share |
|---|---|
| India | 56.5% |
| Nepal | 9.4% |
| Saudi Arabia | 3.9% |
The strongest cross-interests of the Bhojpuri language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Everest | Travel & Leisure | 33.82× | ||
| 02 | Maddie Ziegler | Movies & TV | 30.27× | ||
| 03 | Sidharth Malhotra | Fashion & Accessoires | 18.56× | ||
| 04 | Himalayas | Travel & Leisure | 15.65× | ||
| 05 | Hindustan | Politics & Society | 12.72× | ||
| 06 | International education | Business & Career | 11.34× | ||
| 07 | Air India | Travel & Leisure | 8.43× | ||
| 08 | NDTV | Movies & TV | 8.35× | ||
| 09 | Hinduism | Politics & Society | 6.94× | ||
| 10 | Demi Moore | Movies & TV | 6.09× | ||
| 11 | Wikipedia | Internet & Social Media | 5.10× | ||
| 12 | Omegle | Internet & Social Media | 5.09× | ||
| 13 | India national cricket team | Sports | 4.90× | ||
| 14 | Internet & Social Media | 4.38× | |||
| 15 | Bollywood movies | Movies & TV | 3.61× | ||
| 16 | Radio | Technology & Electronics | 3.27× | ||
| 17 | Commonwealth Bank | Business & Career | 2.64× | ||
| 18 | FIFA World Cup | Sports | 2.42× | ||
| 19 | Westpac | Business & Career | 2.25× | ||
| 20 | Australia Post | Business & Career | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.41× | |
| Spirituality | BALANCE | 1.67× | |
| Social Media Usage | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.54× | |
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bhojpuri language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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