A data profile of the people who buy, follow and care about Closeout (sale) in Australia — modelled from more than twelve digital signal sources. Closeout (sale) has an estimated audience of 1,889,670 people in Australia.
Closeout (sale) has an estimated audience of 1,889,670 people in Australia. 69.1% are female, 30.9% are male, average age 42.9. Top brand affinities: IKEA, Aldi, Discount stores, Home Appliances, Kitchenware.
Top brand affinities include IKEA, Aldi, Discount stores, with strongest over-indexing on IKEA (2.01× the country average).
Demographically, the Closeout (sale) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Closeout (sale) fan in Australia is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Closeout (sale) profile in Australia.
69.1% are female, 30.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 42.9 |
| Estimated audience size | 1,889,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Closeout (sale) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 6.5% |
| India | 5.8% |
The strongest cross-interests of the Closeout (sale) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.81× | ||
| 02 | Kitchenware | Home & Garden | 2.55× | ||
| 03 | Hypermarket | Shopping | 2.38× | ||
| 04 | Blanket | Home & Garden | 2.26× | ||
| 05 | Quilt | Home & Garden | 2.16× | ||
| 06 | TK Maxx | Shopping | 2.15× | ||
| 07 | Window blind | Home & Garden | 2.15× | ||
| 08 | Bed sheet | Home & Garden | 2.14× | ||
| 09 | Aldi | Shopping | 2.04× | ||
| 10 | Department store | Shopping | 2.02× | ||
| 11 | IKEA | Home & Garden | 2.01× | ||
| 12 | Discount stores | Shopping | 2.00× | ||
| 13 | Microwave oven | Home & Garden | 1.95× | ||
| 14 | Real property | Home & Garden | 1.78× | ||
| 15 | Refrigerator | Home & Garden | 1.78× | ||
| 16 | Pillow | Home & Garden | 1.73× | ||
| 17 | Home Appliances | Home & Garden | 1.69× | ||
| 18 | Internet & Social Media | 1.69× | |||
| 19 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 20 | First class travel | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Tradition | CONSERVATISM | 1.36× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Closeout (sale). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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