A data profile of the people who buy, follow and care about Grape in Australia — modelled from more than twelve digital signal sources. Grape has an estimated audience of 1,967,376 people in Australia.
Grape has an estimated audience of 1,967,376 people in Australia. 62.2% are female, 37.8% are male, average age 44.0. Top brand affinities: Local food, Real property, Nightlife, Wikipedia, Luxury real estate.
Top brand affinities include Local food, Real property, Nightlife, with strongest over-indexing on Local food (1.6× the country average).
Demographically, the Grape audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Grape fan in Australia is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Grape profile in Australia.
62.2% are female, 37.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.0 |
| Estimated audience size | 1,967,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Grape audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 9.3% |
| Italy | 6.7% |
The strongest cross-interests of the Grape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prosecco | Food & Beverages | 2.28× | ||
| 02 | Nightlife | Arts & Culture | 2.09× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.00× | ||
| 04 | Boutique hotel | Travel & Leisure | 1.91× | ||
| 05 | Steakhouse | Food & Beverages | 1.86× | ||
| 06 | Cappuccino | Food & Beverages | 1.84× | ||
| 07 | Hypermarket | Shopping | 1.81× | ||
| 08 | Blanket | Home & Garden | 1.73× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 10 | Aerobics | Sports | 1.68× | ||
| 11 | Online food ordering | Food & Beverages | 1.65× | ||
| 12 | Real property | Home & Garden | 1.63× | ||
| 13 | Gin | Food & Beverages | 1.63× | ||
| 14 | Luxury real estate | Business & Career | 1.61× | ||
| 15 | Local food | Food & Beverages | 1.60× | ||
| 16 | Wikipedia | Internet & Social Media | 1.60× | ||
| 17 | Cider | Food & Beverages | 1.59× | ||
| 18 | Microwave oven | Home & Garden | 1.54× | ||
| 19 | Cartier | Fashion & Accessoires | 1.52× | ||
| 20 | High-net-worth individual | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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