A data profile of the people who buy, follow and care about Magic (illusion) in Australia — modelled from more than twelve digital signal sources. Magic (illusion) has an estimated audience of 2,432,248 people in Australia.
Magic (illusion) has an estimated audience of 2,432,248 people in Australia. 46.8% are female, 53.2% are male, average age 44.1. Top brand affinities: Wikipedia, Radio, Tabloid (newspaper format), Ski resort, Michael Caine.
Top brand affinities include Wikipedia, Radio, Tabloid (newspaper format), with strongest over-indexing on Wikipedia (2.53× the country average).
Demographically, the Magic (illusion) audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Extroversion.
The typical Magic (illusion) fan in Australia is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Magic (illusion) profile in Australia.
46.8% are female, 53.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.1 |
| Estimated audience size | 2,432,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Magic (illusion) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.5% |
| United Kingdom | 6.8% |
| India | 5.6% |
The strongest cross-interests of the Magic (illusion) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Caine | Movies & TV | 5.05× | ||
| 02 | Experiential gifts | Shopping | 3.87× | ||
| 03 | Zara Larsson | Music & Radio | 3.69× | ||
| 04 | Poker | Games | 3.14× | ||
| 05 | Madison Beer | Music & Radio | 3.02× | ||
| 06 | Ice skating | Sports | 2.71× | ||
| 07 | Wikipedia | Internet & Social Media | 2.53× | ||
| 08 | Ski resort | Travel & Leisure | 2.31× | ||
| 09 | Michael J. Fox | Movies & TV | 2.23× | ||
| 10 | Internet celebrity | Internet & Social Media | 2.19× | ||
| 11 | Valentine's Day | Kids & Family | 1.89× | ||
| 12 | Public security | Politics & Society | 1.80× | ||
| 13 | Virtual reality | Technology & Electronics | 1.74× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 15 | Scuba diving | Travel & Leisure | 1.61× | ||
| 16 | Pay television | Movies & TV | 1.58× | ||
| 17 | Walt Disney World | Travel & Leisure | 1.57× | ||
| 18 | Apple TV | Movies & TV | 1.54× | ||
| 19 | Mixed martial arts | Sports | 1.53× | ||
| 20 | Radio | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.59× | |
| Extroversion | THRILL | 1.28× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Magic (illusion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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