A data profile of the people who buy, follow and care about Northern Territory in Australia — modelled from more than twelve digital signal sources. Northern Territory has an estimated audience of 2,524,819 people in Australia.
Northern Territory has an estimated audience of 2,524,819 people in Australia. 52.4% are female, 47.6% are male, average age 41.6. Top brand affinities: Wikipedia, Google Flights, Nicole Kidman, Tabloid (newspaper format), Public security.
Top brand affinities include Wikipedia, Google Flights, Nicole Kidman, with strongest over-indexing on Wikipedia (2.18× the country average).
Demographically, the Northern Territory audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Northern Territory fan in Australia is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Northern Territory profile in Australia.
52.4% are female, 47.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.6 |
| Estimated audience size | 2,524,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Northern Territory audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 59.4% |
| United Kingdom | 11.6% |
| South Korea | 11.1% |
The strongest cross-interests of the Northern Territory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.18× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.18× | ||
| 03 | Jim Carrey | Movies & TV | 2.18× | ||
| 04 | Chainsaw | Home & Garden | 2.18× | ||
| 05 | Demi Moore | Movies & TV | 2.18× | ||
| 06 | Jason Momoa | Movies & TV | 2.18× | ||
| 07 | Public security | Politics & Society | 2.15× | ||
| 08 | Google Flights | Travel & Leisure | 2.09× | ||
| 09 | Nicole Kidman | Movies & TV | 1.98× | ||
| 10 | Jason Bateman | Movies & TV | 1.95× | ||
| 11 | Weather forecasting | Home & Garden | 1.78× | ||
| 12 | Jet ski | Sports | 1.76× | ||
| 13 | Air pollution | Health | 1.75× | ||
| 14 | Snake | Pets & Animals | 1.65× | ||
| 15 | Motorboat | Cars & Mobility | 1.64× | ||
| 16 | Forestry | Home & Garden | 1.61× | ||
| 17 | Lawn mower | Home & Garden | 1.57× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 19 | Sustainable energy | Home & Garden | 1.54× | ||
| 20 | Hair conditioner | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Individualism | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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