Rascasse Audience Intelligence

Northern Territory Audience in United States

A data profile of the people who buy, follow and care about Northern Territory in United States — modelled from more than twelve digital signal sources. Northern Territory has an estimated audience of 312,396 people in United States.

#13295among Topic in United States#3939in Travel & Leisure

The average Northern Territory fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Renewable energy, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Renewable energy (3.29× the country average).

Demographically, the Northern Territory audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Territory fan in United States is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Territory profile in United States.

Audience size
312K
in United States
Gender
35.1%♀
64.9% male
Age
42.4
average years
Country rank
#47333
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Territory fans

35.1% are female, 64.9% are male, average age 42.4.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Northern Territory audience in United States
MetricValue
Female35.1%
Male64.9%
Average age42.4
Estimated audience size312,396
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Northern Territory audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4928%
50+25%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Northern Territory audience comes from United States.

Worldwide audience distribution share by country for Northern Territory
CountryShare
Australia59.4%
United Kingdom11.6%
South Korea11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Territory audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Territory fans by region: top regions in United States
#RegionReachAffinity×
01Washington~8K1.28×
02Georgia~10K1.25×
03New York~20K1.19×
04Alaska<1K1.19×
05Washington, District of Columbia~1K1.18×
06Virginia~9K1.16×
07Vermont<1K1.13×
08Oregon~4K1.09×
09Montana<1K1.09×
10California~40K1.08×
11North Dakota<1K1.08×
12South Dakota<1K1.06×
13Massachusetts~6K1.04×
14Utah~3K1.02×
15Hawaii~1K1.02×
16Minnesota~5K1.01×
17Rhode Island<1K1.00×
18Texas~30K0.99×
19New Mexico~2K0.99×
20Maine~1K0.99×
21Maryland~5K0.98×
22Delaware<1K0.98×
23Idaho~2K0.97×
24New Hampshire~1K0.97×
25Arizona~6K0.96×
26Kansas~2K0.96×
27West Virginia~1K0.96×
28Colorado~5K0.95×
29Nebraska~1K0.95×
30New Jersey~7K0.94×
31South Carolina~4K0.94×
32Kentucky~4K0.94×
33Connecticut~3K0.94×
34Iowa~2K0.94×
35Missouri~5K0.93×
36Illinois~10K0.92×
37Indiana~5K0.92×
38Wisconsin~4K0.92×
39Oklahoma~3K0.92×
40Nevada~3K0.92×
41Mississippi~2K0.91×
42Arkansas~2K0.91×
43Louisiana~4K0.89×
44North Carolina~8K0.87×
45Tennessee~5K0.87×
46Alabama~4K0.87×
47Florida~20K0.86×
48Pennsylvania~9K0.86×
49Michigan~7K0.86×
50Ohio~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Northern Territory, United States
0.85×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Territory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Territory audience
#·InterestCategoryAffinity×
01Low-cost carrierTravel & Leisure5.82×
02Tom HardyMovies & TV4.50×
03Non-alcoholic beverageFood & Beverages3.91×
04Renewable energyBusiness & Career3.29×
05Microwave ovenHome & Garden3.25×
06Weather forecastingHome & Garden3.19×
07Mineral waterFood & Beverages3.15×
08Sustainable energyHome & Garden3.13×
09Anne HathawayMovies & TV2.78×
10Rail transportTravel & Leisure2.73×
11Britney SpearsMusic & Radio2.53×
12Solar energyHome & Garden2.29×
13Hardware storeHome & Garden2.00×
14Internet celebrityInternet & Social Media1.99×
15InnovationBusiness & Career1.90×
16FedExBusiness & Career1.87×
17Online newspaperNews1.87×
18Discount storesShopping1.84×
19Charitable organizationPolitics & Society1.83×
20United Parcel ServiceBusiness & Career1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Territory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Territory audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Convenience OrientationPREMIUM1.94×
Community OrientationOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Territory audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.72×
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Territory have in United States?

Northern Territory has an estimated audience of 312,396 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Northern Territory fans?

35.1% of Northern Territory fans are female, 64.9% are male, with an average age of 42.4 years.

03

Which brands do Northern Territory fans like most?

Northern Territory fans show strongest brand affinity for Renewable energy (3.29×), Non-alcoholic beverage (3.91×), and Microwave oven (3.25×) over the country average.

04

Where do Northern Territory fans live in United States?

Northern Territory fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Territory fans also like?

Beyond Northern Territory itself, the audience over-indexes on Non-alcoholic beverage (3.91×), Microwave oven (3.25×), Britney Spears (2.53×), and Sustainable energy (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Northern Territory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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