A data profile of the people who buy, follow and care about Perfection in Australia — modelled from more than twelve digital signal sources. Perfection has an estimated audience of 3,110,153 people in Australia.
Perfection has an estimated audience of 3,110,153 people in Australia. 64.4% are female, 35.6% are male, average age 42.2. Top brand affinities: Real property, Blanket, Pergola, Pillow, Bed sheet.
Top brand affinities include Real property, Blanket, Pergola, with strongest over-indexing on Real property (1.98× the country average).
Demographically, the Perfection audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Perfection fan in Australia is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Perfection profile in Australia.
64.4% are female, 35.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.2 |
| Estimated audience size | 3,110,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Perfection audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.4% |
| China | 7.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Perfection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.26× | ||
| 02 | Daiso | Fashion & Accessoires | 2.26× | ||
| 03 | Single-family detached home | Home & Garden | 2.05× | ||
| 04 | Real property | Home & Garden | 1.98× | ||
| 05 | Quilt | Home & Garden | 1.89× | ||
| 06 | Sofa bed | Home & Garden | 1.86× | ||
| 07 | Blanket | Home & Garden | 1.83× | ||
| 08 | Bed sheet | Home & Garden | 1.82× | ||
| 09 | West Elm | Home & Garden | 1.72× | ||
| 10 | Futon | Home & Garden | 1.66× | ||
| 11 | Birthday cake | Food & Beverages | 1.65× | ||
| 12 | Lush (company) | Beauty & Wellness | 1.65× | ||
| 13 | Bored Panda | Internet & Social Media | 1.62× | ||
| 14 | Cruelty-free | Beauty & Wellness | 1.60× | ||
| 15 | Bed frame | Home & Garden | 1.60× | ||
| 16 | Microwave oven | Home & Garden | 1.54× | ||
| 17 | ABC | Movies & TV | 1.54× | ||
| 18 | Dishwasher | Home & Garden | 1.53× | ||
| 19 | Pillow | Home & Garden | 1.52× | ||
| 20 | Window blind | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Perfection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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