A data profile of the people who buy, follow and care about Surfboard in Australia — modelled from more than twelve digital signal sources. Surfboard has an estimated audience of 1,901,198 people in Australia.
Surfboard has an estimated audience of 1,901,198 people in Australia. 42.2% are female, 57.8% are male, average age 40.4. Top brand affinities: Standup paddleboarding, Surfline, Patagonia, Rip Curl, Wakeboarding.
Top brand affinities include Standup paddleboarding, Surfline, Patagonia, with strongest over-indexing on Standup paddleboarding (5.13× the country average).
Demographically, the Surfboard audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
The typical Surfboard fan in Australia is more male, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Standup paddleboarding.
The key figures that characterise the Surfboard profile in Australia.
42.2% are female, 57.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 40.4 |
| Estimated audience size | 1,901,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Surfboard audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 13.6% |
| Brazil | 5.5% |
The strongest cross-interests of the Surfboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Standup paddleboarding | Sports | 5.13× | ||
| 02 | Surfline | Sports | 5.01× | ||
| 03 | Kitesurfing | Sports | 4.41× | ||
| 04 | Rip Curl | Fashion & Accessoires | 4.39× | ||
| 05 | Kayaking | Sports | 4.27× | ||
| 06 | Patagonia | Fashion & Accessoires | 4.02× | ||
| 07 | Wakeboarding | Sports | 3.31× | ||
| 08 | Laundry detergent | Home & Garden | 3.23× | ||
| 09 | Wetsuit | Sports | 3.20× | ||
| 10 | Birkenstock | Fashion & Accessoires | 2.44× | ||
| 11 | Alpine skiing | Sports | 2.34× | ||
| 12 | Diving | Sports | 2.32× | ||
| 13 | Motorboat | Cars & Mobility | 2.20× | ||
| 14 | Ski resort | Travel & Leisure | 2.12× | ||
| 15 | Used Cars | Cars & Mobility | 2.02× | ||
| 16 | Geelong Football Club | Sports | 1.90× | ||
| 17 | Eyewear | Fashion & Accessoires | 1.70× | ||
| 18 | Luxury real estate | Business & Career | 1.67× | ||
| 19 | Hardware store | Home & Garden | 1.62× | ||
| 20 | Golf club | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| DIY Mentality | THRILL | 1.38× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Surfboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.