A data profile of the people who buy, follow and care about Team in Australia — modelled from more than twelve digital signal sources. Team has an estimated audience of 2,347,366 people in Australia.
Team has an estimated audience of 2,347,366 people in Australia. 47.0% are female, 53.0% are male, average age 40.5. Top brand affinities: EB Games, Real property, Wikipedia, Nicole Kidman, Scarlett Johansson.
Top brand affinities include EB Games, Real property, Wikipedia, with strongest over-indexing on EB Games (2.11× the country average).
Demographically, the Team audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Team fan in Australia is balanced, around 40.5 years old, with strong Individualism tendencies and a notable affinity for EB Games.
The key figures that characterise the Team profile in Australia.
47.0% are female, 53.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 40.5 |
| Estimated audience size | 2,347,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Team audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 3.28× | ||
| 02 | Megan Fox | Movies & TV | 3.28× | ||
| 03 | Natalie Portman | Movies & TV | 3.28× | ||
| 04 | Giannis Antetokounmpo | Sports | 3.28× | ||
| 05 | Suits (TV series) | Movies & TV | 3.28× | ||
| 06 | David Beckham | Sports | 3.28× | ||
| 07 | BBC Sport | Sports | 3.28× | ||
| 08 | Scarlett Johansson | Movies & TV | 3.09× | ||
| 09 | Matt Damon | Movies & TV | 3.08× | ||
| 10 | Emma Stone | Movies & TV | 2.97× | ||
| 11 | Jim Carrey | Movies & TV | 2.81× | ||
| 12 | Nicole Kidman | Movies & TV | 2.18× | ||
| 13 | EB Games | Games | 2.11× | ||
| 14 | SailGP | Sports | 1.99× | ||
| 15 | A-League | Sports | 1.83× | ||
| 16 | Wikipedia | Internet & Social Media | 1.77× | ||
| 17 | Ladbrokes | Games | 1.71× | ||
| 18 | Cricket Australia | Sports | 1.67× | ||
| 19 | Innovation | Business & Career | 1.65× | ||
| 20 | Real property | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.11× | |
| Convenience Orientation | PREMIUM | 1.11× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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