A data profile of the people who buy, follow and care about Team in United Kingdom — modelled from more than twelve digital signal sources. Team has an estimated audience of 4,262,566 people in United Kingdom.
The average Team fan in United Kingdom is 40.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Betfair, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.25× the country average).
Demographically, the Team audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Team fan in United Kingdom is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Team profile in United Kingdom.
46.1% are female, 53.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 40.1 |
| Estimated audience size | 4,262,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Team audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 4.7% |
| United Kingdom | 4.5% |
Where the Team audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.69× | |
| 02 | Yorkshire and the Humber | ~500K | 1.39× | |
| 03 | West Midlands | ~300K | 1.37× | |
| 04 | North East | ~200K | 1.25× | |
| 05 | East of England | ~500K | 1.17× | |
| 06 | England | ~3M | 0.93× | |
| 07 | South East | ~500K | 0.89× | |
| 08 | South West | ~300K | 0.77× | |
| 09 | East Midlands | ~200K | 0.75× | |
| 10 | Scotland | ~300K | 0.70× | |
| 11 | Northern Ireland | ~90K | 0.68× | |
| 12 | North West | ~200K | 0.42× |
The strongest cross-interests of the Team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 3.57× | ||
| 02 | Wikipedia | Internet & Social Media | 3.25× | ||
| 03 | Risk management | Business & Career | 2.79× | ||
| 04 | Betway | Games | 2.66× | ||
| 05 | Betfair | Games | 2.59× | ||
| 06 | Esso | Cars & Mobility | 2.48× | ||
| 07 | Sketch comedy | Movies & TV | 2.41× | ||
| 08 | Adoption | Kids & Family | 2.24× | ||
| 09 | Satire | Literature | 2.21× | ||
| 10 | William Hill (bookmaker) | Games | 2.12× | ||
| 11 | Refrigerator | Home & Garden | 2.04× | ||
| 12 | Hot tub | Home & Garden | 1.98× | ||
| 13 | Real property | Home & Garden | 1.98× | ||
| 14 | Sky Bet | Games | 1.94× | ||
| 15 | Mobile home | Cars & Mobility | 1.86× | ||
| 16 | Hobby | Home & Garden | 1.83× | ||
| 17 | Internet & Social Media | 1.81× | |||
| 18 | Distilled beverage | Food & Beverages | 1.66× | ||
| 19 | Rugby union | Sports | 1.64× | ||
| 20 | Volunteering | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.78× |
Team has an estimated audience of 4,262,566 people in United Kingdom, concentrated in England and South East.
46.1% of Team fans are female, 53.9% are male, with an average age of 40.1 years.
Team fans show strongest brand affinity for Wikipedia (3.25×), Betfair (2.59×), and William Hill (bookmaker) (2.12×) over the country average.
Team fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Team itself, the audience over-indexes on Betfair (2.59×), William Hill (bookmaker) (2.12×), Hobby (1.83×), and Esso (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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