A data profile of the people who buy, follow and care about The Courier-Mail in Australia — modelled from more than twelve digital signal sources. The Courier-Mail has an estimated audience of 3,956,784 people in Australia.
The Courier-Mail has an estimated audience of 3,956,784 people in Australia. 58.6% are female, 41.4% are male, average age 44.5. Top brand affinities: Aldi, Real property, Bored Panda, Refrigerator, Tabloid (newspaper format).
Top brand affinities include Aldi, Real property, Bored Panda, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the The Courier-Mail audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical The Courier-Mail fan in Australia is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the The Courier-Mail profile in Australia.
58.6% are female, 41.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.5 |
| Estimated audience size | 3,956,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide The Courier-Mail audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 80.9% |
| United Kingdom | 5.5% |
| United States | 4.5% |
The strongest cross-interests of the The Courier-Mail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 2.75× | ||
| 02 | Real property | Home & Garden | 1.95× | ||
| 03 | Weather forecasting | Home & Garden | 1.86× | ||
| 04 | Google Flights | Travel & Leisure | 1.85× | ||
| 05 | State of Origin series | Sports | 1.78× | ||
| 06 | Google Earth | Internet & Social Media | 1.70× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.69× | ||
| 08 | Breakfast television | Movies & TV | 1.69× | ||
| 09 | Jet ski | Sports | 1.64× | ||
| 10 | Blanket | Home & Garden | 1.62× | ||
| 11 | Aldi | Shopping | 1.61× | ||
| 12 | Garden centre | Home & Garden | 1.61× | ||
| 13 | Meghan Markle | Fashion & Accessoires | 1.58× | ||
| 14 | Horse racing | Sports | 1.57× | ||
| 15 | Refrigerator | Home & Garden | 1.56× | ||
| 16 | World Heritage Site | Politics & Society | 1.55× | ||
| 17 | Sustainable energy | Home & Garden | 1.53× | ||
| 18 | Robert Redford | Movies & TV | 1.51× | ||
| 19 | Slow cooker | Food & Beverages | 1.51× | ||
| 20 | Naked Wines | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.16× | |
| Community Orientation | OPEN | 1.15× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.85× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Courier-Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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