A data profile of the people who buy, follow and care about Horeca in Belgium — modelled from more than twelve digital signal sources. Horeca has an estimated audience of 1,140,764 people in Belgium.
The average Horeca fan in Belgium is 45.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, Hainaut.
Top brand affinities include Bol.com, Jumbo (supermarket), HEMA, with strongest over-indexing on Bol.com (1.65× the country average).
Demographically, the Horeca audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Horeca fan in Belgium is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Bol.com.
The key figures that characterise the Horeca profile in Belgium.
57.9% are female, 42.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.5 |
| Estimated audience size | 1,140,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Horeca audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 23.4% |
| Italy | 12.5% |
| Belgium | 11.8% |
Where the Horeca audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.45× | |
| 02 | Walloon Brabant | ~30K | 1.05× | |
| 03 | Luxembourg | ~30K | 1.05× | |
| 04 | Antwerp | ~100K | 0.98× | |
| 05 | Liege | ~90K | 0.97× | |
| 06 | West Flanders | ~90K | 0.97× | |
| 07 | Limburg | ~50K | 0.97× | |
| 08 | Flemish Brabant | ~90K | 0.95× | |
| 09 | Hainaut | ~100K | 0.90× | |
| 10 | East Flanders | ~100K | 0.88× | |
| 11 | Province of Namur | ~50K | 0.87× |
The strongest cross-interests of the Horeca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ibiza | Travel & Leisure | 2.05× | ||
| 02 | Grilling | Food & Beverages | 1.97× | ||
| 03 | Street food | Food & Beverages | 1.90× | ||
| 04 | Bikini | Fashion & Accessoires | 1.87× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.84× | ||
| 06 | Retro style | Fashion & Accessoires | 1.81× | ||
| 07 | Danish design | Home & Garden | 1.73× | ||
| 08 | Brewery | Food & Beverages | 1.72× | ||
| 09 | Catering | Food & Beverages | 1.69× | ||
| 10 | Child development | Business & Career | 1.68× | ||
| 11 | Modern art | Arts & Culture | 1.66× | ||
| 12 | Self-love | Health | 1.66× | ||
| 13 | Bol.com | Shopping | 1.65× | ||
| 14 | Eurostar | Cars & Mobility | 1.65× | ||
| 15 | Holiday cottage | Travel & Leisure | 1.62× | ||
| 16 | HEMA | Shopping | 1.61× | ||
| 17 | Swimsuit | Fashion & Accessoires | 1.61× | ||
| 18 | Garden centre | Home & Garden | 1.56× | ||
| 19 | Modern architecture | Arts & Culture | 1.55× | ||
| 20 | Spar (retailer) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Horeca has an estimated audience of 1,140,764 people in Belgium, concentrated in Antwerp and Brussels.
57.9% of Horeca fans are female, 42.1% are male, with an average age of 45.5 years.
Horeca fans show strongest brand affinity for Bol.com (1.65×), Jumbo (supermarket) (1.84×), and HEMA (1.61×) over the country average.
Horeca fans in Belgium are most concentrated in Antwerp (reach ~100K), Brussels (reach ~100K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Horeca itself, the audience over-indexes on Jumbo (supermarket) (1.84×), HEMA (1.61×), Retro style (1.81×), and Ibiza (2.05×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Horeca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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