Rascasse Audience Intelligence

Kobe Bryant Audience in United States

Kobe Bryant has an estimated audience of 4.5M people in United States.

#77among Basketball in United States
#771among people in United States#626in Sports

The average Kobe Bryant fan in United States is 31.5 years old, more male, and lives primarily in California.

By number of fans, Kobe Bryant ranks #82 among the 2661 objects in Basketball in United States — 0.5× the group median.

Its fans are 1.2 years younger than the group average of 32.7.

Women make up 42.5% of the fan base, 2.6 percentage points more than the group average.

Compared with the other 2660 objects in Basketball, Kobe Bryant fans stand out for their interest in Funny Videos, Sneaker collecting and Super Bowl.

Most fans live in California, Texas, New York.

Top affinities include Michael Jordan, Los Angeles Lakers, Golden State Warriors, with strongest over-indexing on Michael Jordan (6.09× the country average).

Demographically, the Kobe Bryant audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

The typical Kobe Bryant fan in United States is more male, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Jordan.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.5M
in United States
Gender
42.5%♀
57.5% male
Age
31.5
average years
Country rank
#7217
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kobe Bryant fans

42.5% are female, 57.5% are male, average age 31.5.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Kobe Bryant audience in United States
MetricValue
Female42.5%
Male57.5%
Average age31.5
Estimated audience size4.5M
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Kobe Bryant audience in United States
Age bracketShare%
16-2443%
25-3423%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Kobe Bryant audience comes from United States.

Worldwide audience distribution share by country for Kobe Bryant
CountryShare
United States41.9%
Brazil5.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kobe Bryant fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.41×
02Alabama~100K1.41×
03California~700K1.33×
04Mississippi~50K1.33×
05Georgia~200K1.26×
06Louisiana~80K1.25×
07Arizona~100K1.24×
08Nevada~50K1.17×
09New Jersey~100K1.15×
10Texas~300K1.13×
11New York~300K1.12×
12North Carolina~200K1.11×
13Indiana~100K1.11×
14South Carolina~80K1.10×
15Oklahoma~60K1.10×
16Illinois~200K1.08×
17Pennsylvania~200K1.07×
18Kentucky~70K1.07×
19Delaware~10K1.07×
20Michigan~100K1.06×
21Tennessee~100K1.06×
22Virginia~100K1.04×
23Arkansas~40K1.04×
24Ohio~200K1.03×
25Connecticut~50K1.02×
26Hawaii~20K0.99×
27Massachusetts~90K0.98×
28Missouri~80K0.97×
29Florida~300K0.94×
30Washington~100K0.94×
31South Dakota~10K0.94×
32Washington, District of Columbia~9K0.94×
33Kansas~40K0.93×
34New Mexico~30K0.92×
35Minnesota~70K0.91×
36Nebraska~20K0.91×
37North Dakota~10K0.91×
38West Virginia~20K0.90×
39Alaska~9K0.90×
40Wisconsin~70K0.89×
41Iowa~40K0.89×
42Rhode Island~10K0.89×
43Oregon~50K0.84×
44Utah~40K0.82×
45Colorado~60K0.79×
46Idaho~20K0.77×
47Montana~10K0.74×
48New Hampshire~10K0.72×
49Maine~10K0.68×
50Vermont~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Kobe Bryant, United States
0.63×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kobe Bryant audience vs. the country average
#·InterestCategoryAffinity×
01Michael JordanSports6.09×
02Los Angeles LakersSports4.91×
03Golden State WarriorsSports4.67×
04Chicago BullsSports4.60×
05Carmelo AnthonySports4.39×
06Funny VideosInternet & Social Media4.28×
07NBA playoffsSports3.37×
08Oklahoma City ThunderSports3.36×
09Miami HeatSports3.02×
10Sneaker collectingFashion & Accessoires2.90×
11Boston CelticsSports2.90×
12LeBron JamesSports2.86×
13WNBASports2.73×
14NBA FinalsSports2.63×
15College basketballSports2.55×
16Super BowlSports2.44×
17Real Madrid Club de FútbolSports2.34×
18NBASports2.30×
19FIFA World CupSports1.88×
20BasketballSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kobe Bryant audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kobe Bryant audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.18×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kobe Bryant audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Convenience OrientationPREMIUM0.56×
Community OrientationOPEN0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kobe Bryant over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kobe-bryant-8950” · Methodology