Rascasse Audience Intelligence

Nickelodeon Audience Demographics in United States

Nickelodeon has an estimated audience of 25.9M people in United States.

#1among Kids & family in United States
#18among TV channels in United States#38in Kids & Family

The average Nickelodeon fan in United States is 33.1 years old, more female, and lives primarily in California.

By number of fans, Nickelodeon ranks #1 among the 103 objects in Kids & family in United States — 894.3× the group median.

Its fans are 1.6 years younger than the group average of 34.7.

Women make up 62.4% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 102 objects in Kids & family, Nickelodeon fans stand out for their interest in Barbie, Scooby-Doo and Sabrina Carpenter.

Most fans live in California, New York, Texas.

Top affinities include Barbie, Scooby-Doo, Sabrina Carpenter, with strongest over-indexing on Barbie (3.2× the country average).

Demographically, the Nickelodeon audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Nickelodeon fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: TV Channel · Subtype: Kids & family

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
25.9M
in United States
Gender
62.4%♀
37.6% male
Age
33.1
average years
Country rank
#1165
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Nickelodeon

62.4% are female, 37.6% are male, average age 33.1.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Nickelodeon audience in United States
MetricValue
Female62.4%
Male37.6%
Average age33.1
Estimated audience size25.9M
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Nickelodeon audience in United States
Age bracketShare%
16-2436%
25-3425%
35-4417%
45-5412%
55+9%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Nickelodeon audience comes from United States.

Worldwide audience distribution share by country for Nickelodeon
CountryShare
United States41.7%
United Kingdom5.6%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nickelodeon fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K2.04×
02Louisiana~600K1.61×
03Georgia~1.5M1.56×
04Alabama~600K1.49×
05New Jersey~1M1.48×
06New York~2M1.44×
07Maryland~600K1.33×
08South Carolina~600K1.31×
09Texas~2M1.27×
10Arkansas~300K1.24×
11Pennsylvania~1M1.21×
12North Carolina~1M1.16×
13Connecticut~300K1.16×
14Florida~2M1.15×
15Indiana~600K1.13×
16Delaware~80K1.10×
17Kentucky~400K1.09×
18West Virginia~200K1.08×
19Rhode Island~90K1.07×
20Arizona~600K1.06×
21Maine~100K1.06×
22Michigan~800K1.05×
23Ohio~900K1.04×
24Virginia~700K1.04×
25Oklahoma~300K1.03×
26Illinois~1M1.02×
27Tennessee~600K1.01×
28Massachusetts~500K0.97×
29Missouri~500K0.96×
30Alaska~50K0.96×
31California~3M0.95×
32Nevada~200K0.93×
33Washington, District of Columbia~50K0.92×
34New Mexico~100K0.83×
35Wisconsin~400K0.79×
36Minnesota~300K0.77×
37Kansas~200K0.75×
38South Dakota~50K0.75×
39Washington~400K0.74×
40Iowa~200K0.73×
41Oregon~200K0.71×
42New Hampshire~70K0.71×
43Utah~200K0.70×
44Nebraska~100K0.69×
45North Dakota~40K0.69×
46Hawaii~70K0.66×
47Vermont~30K0.65×
48Colorado~300K0.63×
49Idaho~90K0.60×
50Montana~50K0.58×
Fig. 06

Affinity by region

Affinity by region — Nickelodeon, United States
0.58×1.00×2.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nickelodeon audience vs. the country average
#·InterestCategoryAffinity×
01BarbieMovies & TV3.20×
02Scooby-DooMovies & TV2.82×
03Sabrina CarpenterMusic & Radio2.71×
04ZendayaMovies & TV2.31×
05Millie Bobby BrownMovies & TV2.23×
06Spirit HalloweenKids & Family2.13×
07HumourLiterature2.07×
08Ariana GrandeMusic & Radio2.01×
09Stranger ThingsMovies & TV1.91×
10DisneylandTravel & Leisure1.80×
11Harry PotterMovies & TV1.77×
12Video gamesGames1.69×
13BeautyBeauty & Wellness1.62×
14Comedy moviesMovies & TV1.62×
15Taco BellFood & Beverages1.59×
16Taylor SwiftMusic & Radio1.56×
17VideoMovies & TV1.53×
18MoviesMovies & TV1.51×
19ComputersTechnology & Electronics1.51×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nickelodeon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nickelodeon audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Pet OwnershipJOY1.23×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nickelodeon audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Kids & family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nickelodeon over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nickelodeon-14037” · Methodology