A data profile of the people who buy, follow and care about Tom Tailor in Belgium — modelled from more than twelve digital signal sources. Tom Tailor has an estimated audience of 63,696 people in Belgium.
The average Tom Tailor fan in Belgium is 41.2 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Coolblue, WE Fashion, Bol.com, with strongest over-indexing on Coolblue (6.14× the country average).
Demographically, the Tom Tailor audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tom Tailor fan in Belgium is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Coolblue.
The key figures that characterise the Tom Tailor profile in Belgium.
77.7% are female, 22.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 41.2 |
| Estimated audience size | 63,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the Tom Tailor audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~8K | 1.52× | |
| 02 | Limburg | ~5K | 1.52× | |
| 03 | Antwerp | ~9K | 1.36× | |
| 04 | East Flanders | ~9K | 1.32× | |
| 05 | Flemish Brabant | ~6K | 1.14× | |
| 06 | Liege | ~5K | 0.88× | |
| 07 | Province of Namur | ~2K | 0.82× | |
| 08 | Luxembourg | ~1K | 0.81× | |
| 09 | Walloon Brabant | ~1K | 0.75× | |
| 10 | Brussels | ~3K | 0.74× | |
| 11 | Hainaut | ~4K | 0.62× |
The strongest cross-interests of the Tom Tailor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WE Fashion | Fashion & Accessoires | 12.38× | ||
| 02 | Hornbach | Shopping | 9.61× | ||
| 03 | Weekendjeweg | Travel & Leisure | 8.90× | ||
| 04 | Coolblue | Shopping | 6.14× | ||
| 05 | VakantieVeilingen | Travel & Leisure | 4.50× | ||
| 06 | Bol.com | Shopping | 4.21× | ||
| 07 | Immoweb | Home & Garden | 2.37× | ||
| 08 | AliExpress | Shopping | 2.22× | ||
| 09 | Printing | Technology & Electronics | 2.10× | ||
| 10 | Kruidvat | Shopping | 2.01× | ||
| 11 | IKEA | Home & Garden | 1.87× | ||
| 12 | Netherlands | Travel & Leisure | 1.75× | ||
| 13 | Albert Heijn | Shopping | 1.67× | ||
| 14 | France | Travel & Leisure | 1.66× | ||
| 15 | Spotify | Internet & Social Media | 1.66× | ||
| 16 | A.S.Adventure | Shopping | 1.66× | ||
| 17 | Lidl | Shopping | 1.61× | ||
| 18 | Leisure | Travel & Leisure | 1.55× | ||
| 19 | Garden | Home & Garden | 1.52× | ||
| 20 | Europe | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Design Affinity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Career Orientation | POWER | 0.91× | |
| Convenience Orientation | PREMIUM | 0.96× |
Tom Tailor's target market in Belgium covers an estimated 63,696 people, concentrated in Antwerp and East Flanders.
77.7% of the Tom Tailor audience are female, 22.3% are male, with an average age of 41.2 years.
Tom Tailor fans show strongest brand affinity for Coolblue (6.14×), WE Fashion (12.38×), and Bol.com (4.21×) over the country average.
Tom Tailor fans in Belgium are most concentrated in Antwerp (reach ~9K), East Flanders (reach ~9K), and West Flanders (reach ~8K). These three regions account for the largest share of the active audience.
Beyond Tom Tailor itself, the audience over-indexes on WE Fashion (12.38×), Bol.com (4.21×), Immoweb (2.37×), and Kruidvat (2.01×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tom Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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