A data profile of the people who buy, follow and care about ZEB in Belgium — modelled from more than twelve digital signal sources. ZEB has an estimated audience of 1,332,353 people in Belgium.
The average ZEB fan in Belgium is 39.6 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Do it yourself (DIY), Primark, Natural skin care, with strongest over-indexing on Do it yourself (DIY) (1.62× the country average).
Demographically, the ZEB audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical ZEB fan in Belgium is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the ZEB profile in Belgium.
72.2% are female, 27.8% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.6 |
| Estimated audience size | 1,332,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide ZEB audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 62.2% |
| Japan | 11.8% |
| United States | 6.4% |
Where the ZEB audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~200K | 1.65× | |
| 02 | West Flanders | ~200K | 1.60× | |
| 03 | Limburg | ~90K | 1.41× | |
| 04 | Antwerp | ~200K | 1.17× | |
| 05 | Flemish Brabant | ~100K | 1.15× | |
| 06 | Province of Namur | ~50K | 0.85× | |
| 07 | Hainaut | ~100K | 0.84× | |
| 08 | Luxembourg | ~20K | 0.67× | |
| 09 | Liege | ~70K | 0.64× | |
| 10 | Walloon Brabant | ~20K | 0.56× | |
| 11 | Brussels | ~40K | 0.48× |
The strongest cross-interests of the ZEB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.39× | ||
| 02 | Sephora | Shopping | 2.25× | ||
| 03 | Designer clothing | Fashion & Accessoires | 1.99× | ||
| 04 | Department store | Shopping | 1.95× | ||
| 05 | Child development | Business & Career | 1.89× | ||
| 06 | Uniqlo | Shopping | 1.88× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.88× | ||
| 08 | Primark | Shopping | 1.86× | ||
| 09 | Streetwear | Fashion & Accessoires | 1.79× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 1.78× | ||
| 11 | Louis Vuitton | Fashion & Accessoires | 1.75× | ||
| 12 | Local food | Food & Beverages | 1.71× | ||
| 13 | Retro style | Fashion & Accessoires | 1.68× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 15 | Hair care | Beauty & Wellness | 1.62× | ||
| 16 | Skin care | Beauty & Wellness | 1.60× | ||
| 17 | Modern art | Arts & Culture | 1.57× | ||
| 18 | Digital photography | Business & Career | 1.57× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 20 | Drop shipping | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.59× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.93× |
ZEB's target market in Belgium covers an estimated 1,332,353 people, concentrated in East Flanders and West Flanders.
72.2% of the ZEB audience are female, 27.8% are male, with an average age of 39.6 years.
ZEB fans show strongest brand affinity for Do it yourself (DIY) (1.62×), Primark (1.86×), and Natural skin care (2.39×) over the country average.
ZEB fans in Belgium are most concentrated in East Flanders (reach ~200K), West Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond ZEB itself, the audience over-indexes on Primark (1.86×), Natural skin care (2.39×), Local food (1.71×), and Sephora (2.25×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for ZEB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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