Rascasse Audience Intelligence

Freeware Audience in Switzerland

A data profile of the people who buy, follow and care about Freeware in Switzerland — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 902,061 people in Switzerland.

#428among Topic in Switzerland
#42in Technology & Electronics

The average Freeware fan in Switzerland is 38.6 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Freeware profile in Switzerland.

Audience size
902K
in Switzerland
Gender
52.5%♀
47.5% male
Age
38.6
average years
Country rank
#632
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freeware fans

52.5% are female, 47.5% are male, average age 38.6.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Freeware audience in Switzerland
MetricValue
Female52.5%
Male47.5%
Average age38.6
Estimated audience size902,061
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Freeware audience in Switzerland
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Freeware audience comes from Switzerland.

Worldwide audience distribution share by country for Freeware
CountryShare
United States18.3%
Germany8.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freeware audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Freeware fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Obwalden~4K1.20×
02Appenzell Ausserrhoden~5K1.18×
03Jura~7K1.12×
04Schaffhausen~8K1.09×
05Canton of Zug~10K1.03×
06Schwyz~10K1.02×
07Neuchatel~20K1.01×
08Solothurn~20K0.99×
09Graubünden~20K0.99×
10Basel-City~30K0.97×
11Fribourg~30K0.97×
12Thurgau~20K0.97×
13Basel-Landschaft~20K0.97×
14Valais~30K0.96×
15Canton of St. Gallen~40K0.95×
16Luzern~40K0.95×
17Ticino~30K0.94×
18Canton of Geneva~60K0.93×
19Aargau~50K0.92×
20Vaud~80K0.89×
21Canton of Bern~80K0.88×
22Canton of Zürich~100K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Switzerland

See Freeware audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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