Rascasse Audience Intelligence

Freeware Audience in Indonesia

A data profile of the people who buy, follow and care about Freeware in Indonesia — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 4,138,976 people in Indonesia.

#320among Topic in Indonesia
#32in Technology & Electronics

The average Freeware fan in Indonesia is 32.9 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Freeware profile in Indonesia.

Audience size
4.1M
in Indonesia
Gender
48.9%♀
51.1% male
Age
32.9
average years
Country rank
#438
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freeware fans

48.9% are female, 51.1% are male, average age 32.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Freeware audience in Indonesia
MetricValue
Female48.9%
Male51.1%
Average age32.9
Estimated audience size4,138,976
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Freeware audience in Indonesia
Age bracketShare%
16-1931%
20-2928%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Freeware audience comes from Indonesia.

Worldwide audience distribution share by country for Freeware
CountryShare
United States18.3%
Germany8.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freeware audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Freeware fans by region: top regions in Indonesia
#RegionReachAffinity×
01Gorontalo (disambiguation)(2)~20K1.12×
02Bangka-Belitung Islands~20K1.11×
03North Kalimantan~10K1.11×
04West Sulawesi~20K1.08×
05Papua (province)~30K1.07×
06Maluku~20K1.07×
07Bengkulu~30K1.04×
08West Papua~10K1.03×
09Central Kalimantan~30K1.02×
10Central Sulawesi~40K1.00×
11Southeast Sulawesi~30K1.00×
12North Maluku~10K1.00×
13East Nusa Tenggara~40K0.99×
14Jambi~50K0.98×
15North Sulawesi~40K0.98×
16West Nusa Tenggara~50K0.96×
17Riau Islands~40K0.96×
18West Sumatra~70K0.95×
19East Kalimantan~60K0.95×
20West Kalimantan~60K0.95×
21Aceh~50K0.95×
22South Kalimantan~50K0.95×
23Riau~90K0.94×
24Special Region of Yogyakarta~70K0.94×
25Lampung~80K0.93×
26South Sumatra~90K0.92×
27South Sulawesi~100K0.91×
28Bali~70K0.90×
29East Java~400K0.88×
30North Sumatra~200K0.86×
31Central Java~300K0.85×
32Banten~100K0.84×
33Jakarta~300K0.82×
34West Java~500K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Indonesia

See Freeware audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →