A data profile of the people who buy, follow and care about Freeware in Malaysia — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 2,727,437 people in Malaysia.
The average Freeware fan in Malaysia is 36.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Erlang (programming language), Voice over IP, Talisman, with strongest over-indexing on Erlang (programming language) (2.28× the country average).
Demographically, the Freeware audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Freeware fan in Malaysia is balanced, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Erlang (programming language).
The key figures that characterise the Freeware profile in Malaysia.
50.3% are female, 49.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.1 |
| Estimated audience size | 2,727,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Freeware audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
Where the Freeware audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~30K | 1.28× | |
| 02 | Perlis | ~40K | 1.13× | |
| 03 | Putrajaya | ~20K | 1.06× | |
| 04 | Pahang | ~100K | 0.98× | |
| 05 | Terengganu | ~100K | 0.98× | |
| 06 | Kelantan | ~100K | 0.97× | |
| 07 | Malacca | ~100K | 0.97× | |
| 08 | Negeri Sembilan | ~100K | 0.96× | |
| 09 | Kedah | ~200K | 0.95× | |
| 10 | Penang | ~200K | 0.95× | |
| 11 | Sabah | ~200K | 0.93× | |
| 12 | Perak | ~200K | 0.93× | |
| 13 | Sarawak | ~200K | 0.92× | |
| 14 | Johor | ~300K | 0.90× | |
| 15 | Selangor | ~700K | 0.87× | |
| 16 | Kuala Lumpur | ~400K | 0.84× |
The strongest cross-interests of the Freeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood block | Home & Garden | 6.23× | ||
| 02 | Erlang (programming language) | Technology & Electronics | 2.28× | ||
| 03 | Tunic | Fashion & Accessoires | 1.80× | ||
| 04 | Broadband | Technology & Electronics | 1.77× | ||
| 05 | Kaftan | Fashion & Accessoires | 1.72× | ||
| 06 | Gummy bear | Food & Beverages | 1.65× | ||
| 07 | Varna | Travel & Leisure | 1.64× | ||
| 08 | Jelita | Health | 1.62× | ||
| 09 | Adhan | Politics & Society | 1.60× | ||
| 10 | Talisman | Beauty & Wellness | 1.57× | ||
| 11 | Testimonial match | Sports | 1.57× | ||
| 12 | Voice over IP | Technology & Electronics | 1.55× | ||
| 13 | Pakistan national cricket team | Sports | 1.55× | ||
| 14 | Corset | Fashion & Accessoires | 1.55× | ||
| 15 | Women in Islam | Politics & Society | 1.54× | ||
| 16 | 3XL | Fashion & Accessoires | 1.53× | ||
| 17 | Abaya | Fashion & Accessoires | 1.53× | ||
| 18 | Islamic theology | Politics & Society | 1.51× | ||
| 19 | Postpaid mobile phone | Technology & Electronics | 1.51× | ||
| 20 | Button | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.40× | |
| Social Media Usage | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× |
Freeware has an estimated audience of 2,727,437 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.3% of Freeware fans are female, 49.7% are male, with an average age of 36.1 years.
Freeware fans show strongest brand affinity for Erlang (programming language) (2.28×), Voice over IP (1.55×), and Talisman (1.57×) over the country average.
Freeware fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Freeware itself, the audience over-indexes on Voice over IP (1.55×), Talisman (1.57×), Islamic theology (1.51×), and Tunic (1.8×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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