A data profile of the people who buy, follow and care about Cancún in Colombia — modelled from more than twelve digital signal sources. Cancún has an estimated audience of 2,582,861 people in Colombia.
Cancún has an estimated audience of 2,582,861 people in Colombia. 59.0% are female, 41.0% are male, average age 33.7. Top brand affinities: Internet celebrity, Public transport, Rail transport, Non-alcoholic beverage, Pay television.
Top brand affinities include Internet celebrity, Public transport, Rail transport, with strongest over-indexing on Internet celebrity (1.69× the country average).
Demographically, the Cancún audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Cancún fan in Colombia is more female, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Cancún profile in Colombia.
59.0% are female, 41.0% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 33.7 |
| Estimated audience size | 2,582,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Cancún audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 29.1% |
| Mexico | 20.0% |
| Colombia | 6.8% |
The strongest cross-interests of the Cancún audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 2.12× | ||
| 02 | Sevilla FC | Sports | 2.00× | ||
| 03 | Crystal Palace F.C. | Sports | 1.79× | ||
| 04 | Rail transport | Travel & Leisure | 1.72× | ||
| 05 | Public transport | Cars & Mobility | 1.70× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.69× | ||
| 07 | Robotics | Technology & Electronics | 1.67× | ||
| 08 | Minecraft | Games | 1.64× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 10 | Mineral water | Food & Beverages | 1.63× | ||
| 11 | Low-cost carrier | Travel & Leisure | 1.63× | ||
| 12 | Travel insurance | Travel & Leisure | 1.62× | ||
| 13 | Snorkeling | Sports | 1.61× | ||
| 14 | Individualism | Politics & Society | 1.60× | ||
| 15 | Home automation | Technology & Electronics | 1.60× | ||
| 16 | Ultimate Fighting Championship | Sports | 1.59× | ||
| 17 | Skyscanner | Travel & Leisure | 1.58× | ||
| 18 | Herbalism | Health | 1.58× | ||
| 19 | 3D printing | Technology & Electronics | 1.55× | ||
| 20 | Pay television | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Individualism | JOY | 1.25× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cancún. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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