A data profile of the people who buy, follow and care about Gamer in Colombia — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 3,931,126 people in Colombia.
Gamer has an estimated audience of 3,931,126 people in Colombia. 39.0% are female, 61.0% are male, average age 31.8. Top brand affinities: Fortnite, Manchester City F.C., League of Legends, Sports betting, Minecraft.
Top brand affinities include Fortnite, Manchester City F.C., League of Legends, with strongest over-indexing on Fortnite (1.93× the country average).
Demographically, the Gamer audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Gamer fan in Colombia is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fortnite.
The key figures that characterise the Gamer profile in Colombia.
39.0% are female, 61.0% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 31.8 |
| Estimated audience size | 3,931,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 11% |
of the worldwide Gamer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | League of Legends | Games | 2.02× | ||
| 02 | Minecraft | Games | 2.02× | ||
| 03 | Electronic sports | Sports | 2.02× | ||
| 04 | The Legend of Zelda | Games | 2.02× | ||
| 05 | Open world | Games | 2.02× | ||
| 06 | Fortnite | Games | 1.93× | ||
| 07 | Bwin | Games | 1.81× | ||
| 08 | Leicester City F.C. | Sports | 1.81× | ||
| 09 | Call of Duty | Games | 1.74× | ||
| 10 | Shōnen manga | Literature | 1.64× | ||
| 11 | Xbox | Games | 1.62× | ||
| 12 | Sports betting | Games | 1.58× | ||
| 13 | Manchester City F.C. | Sports | 1.56× | ||
| 14 | Beach soccer | Sports | 1.55× | ||
| 15 | Crystal Palace F.C. | Sports | 1.55× | ||
| 16 | Los Angeles Lakers | Sports | 1.55× | ||
| 17 | Spider-Man | Movies & TV | 1.54× | ||
| 18 | Golden State Warriors | Sports | 1.54× | ||
| 19 | Keanu Reeves | Movies & TV | 1.53× | ||
| 20 | Ligue 1 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Career Orientation | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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