A data profile of the people who buy, follow and care about Ontology in Colombia — modelled from more than twelve digital signal sources. Ontology has an estimated audience of 2,811,799 people in Colombia.
Ontology has an estimated audience of 2,811,799 people in Colombia. 60.8% are female, 39.2% are male, average age 31.4. Top brand affinities: Do it yourself (DIY), Tradition, Non-alcoholic beverage, Rail transport, Mineral water.
Top brand affinities include Do it yourself (DIY), Tradition, Non-alcoholic beverage, with strongest over-indexing on Do it yourself (DIY) (1.67× the country average).
Demographically, the Ontology audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Ontology fan in Colombia is more female, around 31.4 years old, with strong Tradition tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Ontology profile in Colombia.
60.8% are female, 39.2% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.4 |
| Estimated audience size | 2,811,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 40% | |
| 30-39 | 29% | |
| 40-49 | 9% | |
| 50+ | 0% |
of the worldwide Ontology audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 9.5% |
| Brazil | 9.5% |
The strongest cross-interests of the Ontology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 2.05× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 03 | Endangered species | Pets & Animals | 1.92× | ||
| 04 | Herbalism | Health | 1.87× | ||
| 05 | Baking powder | Food & Beverages | 1.83× | ||
| 06 | Real Sociedad | Sports | 1.79× | ||
| 07 | Rail transport | Travel & Leisure | 1.74× | ||
| 08 | NASCAR | Sports | 1.68× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 10 | Mineral water | Food & Beverages | 1.65× | ||
| 11 | Cappuccino | Food & Beverages | 1.64× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.64× | ||
| 13 | Salma Hayek | Movies & TV | 1.64× | ||
| 14 | Getafe CF | Sports | 1.62× | ||
| 15 | New York Yankees | Sports | 1.60× | ||
| 16 | Tradition | Politics & Society | 1.59× | ||
| 17 | San Diego Padres | Sports | 1.59× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Crystal Palace F.C. | Sports | 1.55× | ||
| 20 | Greenhouse | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.37× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Ontology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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