A data profile of the people who buy, follow and care about Sea in Colombia — modelled from more than twelve digital signal sources. Sea has an estimated audience of 3,497,968 people in Colombia.
Sea has an estimated audience of 3,497,968 people in Colombia. 56.9% are female, 43.1% are male, average age 35.9. Top brand affinities: Snorkeling, Sun tanning, Sustainable energy, Outerwear, Efficient energy use.
Top brand affinities include Snorkeling, Sun tanning, Sustainable energy, with strongest over-indexing on Snorkeling (1.79× the country average).
Demographically, the Sea audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Sea fan in Colombia is more female, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Snorkeling.
The key figures that characterise the Sea profile in Colombia.
56.9% are female, 43.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.9 |
| Estimated audience size | 3,497,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Sea audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 8.7% |
| Italy | 8.0% |
The strongest cross-interests of the Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angling | Sports | 2.14× | ||
| 02 | Boat show | Travel & Leisure | 2.12× | ||
| 03 | Kayaking | Sports | 2.09× | ||
| 04 | Guinness | Food & Beverages | 1.99× | ||
| 05 | Maison Margiela | Fashion & Accessoires | 1.89× | ||
| 06 | Jet ski | Sports | 1.87× | ||
| 07 | Sun tanning | Beauty & Wellness | 1.82× | ||
| 08 | Sustainable clothing | Fashion & Accessoires | 1.82× | ||
| 09 | Snorkeling | Sports | 1.79× | ||
| 10 | Water filter | Food & Beverages | 1.68× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.66× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.62× | ||
| 13 | Kitesurfing | Sports | 1.59× | ||
| 14 | Zero waste | Home & Garden | 1.58× | ||
| 15 | Jessica Alba | Movies & TV | 1.58× | ||
| 16 | Roller coaster | Travel & Leisure | 1.56× | ||
| 17 | Sustainable energy | Home & Garden | 1.52× | ||
| 18 | Outerwear | Fashion & Accessoires | 1.52× | ||
| 19 | Modest Fashion | Fashion & Accessoires | 1.52× | ||
| 20 | EasyJet | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.31× | |
| Design Affinity | PREMIUM | 1.26× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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