Armin van Buuren Audience in Germany

Armin van Buuren logo

Armin van Buuren has an estimated audience of 241,191 people in Germany. 40.0% are female, 60.0% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Avicii, Electronic dance music, Tech house, Mads Mikkelsen, Raye.

The average Armin van Buuren fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Avicii, Electronic dance music, Tech house, with strongest over-indexing on Avicii (12.23× the country average). Demographically, the Armin van Buuren audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Armin van Buuren fans

Demographic split for Armin van Buuren audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age31.6
Estimated audience size241,191

Audience persona

The typical Armin van Buuren fan in Germany is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avicii.

Top regions in Germany

Top regions ranked by reach for Armin van Buuren in Germany
RegionReachAffinity
Nordrhein-Westfalen74,8421.42×
Bayern31,7800.82×
Baden-Württemberg28,9180.88×
Niedersachsen23,0970.99×
Hessen17,1820.93×
Sachsen13,0081.1×
Rheinland-Pfalz12,095
Berlin11,0961.03×
Schleswig-Holstein8,2070.95×
Brandenburg8,0321.07×
Hamburg6,1861.14×
Mecklenburg-Vorpommern6,1551.34×
Sachsen-Anhalt6,0030.96×
Thüringen5,9490.97×
Saarland2,1450.72×
Bremen1,4420.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armin van Buuren audience
BrandAffinityCategory
Avicii12.23×Music & Radio
Electronic dance music3.79×Music & Radio
Tech house4.99×Music & Radio
Mads Mikkelsen7.01×Movies & TV
Raye11.77×Music & Radio
Deep house4.97×Music & Radio
Purple Disco Machine14.03×Music & Radio
MEDUZA11.73×Music & Radio
Paul Kalkbrenner9.87×Music & Radio
Gigi D'Agostino15.02×Music & Radio
Spotify1.67×Internet & Social Media
Rave3.69×Music & Radio
Dance music2.73×Music & Radio
Euphoria1.66×Movies & TV
Boom Festival13.35×Music & Radio
Benny Blanco7.95×Music & Radio
Disc jockey2.99×Music & Radio
Kaskade15.95×Music & Radio
Reebok Classic11.88×Fashion & Accessoires
Natalie Portman4.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armin van Buuren audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.16
Price SensitivityPREMIUM1.15
PatriotismCONSERVATISM1.12
Family OrientationCONSERVATISM1.12
MindfulnessBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Armin van Buuren
CountryShare
United States16.8%
Germany10.6%
Netherlands10.1%

See Armin van Buuren audiences in other countries

More EDM audiences in Germany

Frequently asked questions

How many fans does Armin van Buuren have in Germany?

Armin van Buuren has an estimated audience of 241,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Armin van Buuren fans?

40.0% of Armin van Buuren fans are female, 60.0% are male, with an average age of 31.6 years.

Which brands do Armin van Buuren fans like most?

Armin van Buuren fans show strongest brand affinity for Avicii (12.23×), Electronic dance music (3.79×), and Tech house (4.99×) over the country average.

Where do Armin van Buuren fans live in Germany?

Armin van Buuren fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,842), Bayern (reach 31,780), and Baden-Württemberg (reach 28,918). These three regions account for the largest share of the active audience.

What other brands do Armin van Buuren fans also like?

Beyond Armin van Buuren itself, the audience over-indexes on Electronic dance music (3.79×), Tech house (4.99×), Mads Mikkelsen (7.01×), and Raye (11.77×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Armin van Buuren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.