Beat (music) Audience in Germany
Beat (music) has an estimated audience of 1,723,801 people in Germany. 42.4% are female, 57.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Pediatric Hematology and Oncology, Mechanic, Motorhome stopover.
The average Beat (music) fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Pediatric Hematology and Oncology, with strongest over-indexing on Israel (14.28× the country average). Demographically, the Beat (music) audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Beat (music) fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 32.3 |
| Estimated audience size | 1,723,801 |
Audience persona
The typical Beat (music) fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,561 | 1.16× |
| Bayern | 315,086 | 1.14× |
| Baden-Württemberg | 245,062 | 1.04× |
| Hessen | 185,934 | 1.42× |
| Niedersachsen | 160,027 | 0.96× |
| Berlin | 100,527 | 1.3× |
| Rheinland-Pfalz | 81,477 | 0.94× |
| Sachsen | 74,909 | 0.89× |
| Schleswig-Holstein | 57,640 | 0.93× |
| Brandenburg | 47,161 | 0.88× |
| Hamburg | 46,593 | 1.2× |
| Thüringen | 36,353 | 0.83× |
| Sachsen-Anhalt | 33,431 | 0.75× |
| Mecklenburg-Vorpommern | 23,829 | 0.72× |
| Saarland | 17,912 | 0.85× |
| Bremen | 14,744 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 14.28× | Travel & Leisure |
| KLIX (AM) | 12.85× | Music & Radio |
| Pediatric Hematology and Oncology | 16.04× | Health |
| Mechanic | 3.51× | Cars & Mobility |
| Motorhome stopover | 8.6× | Travel & Leisure |
| Unique Gifts | 1.87× | Shopping |
| Progressive rock | 2.1× | Music & Radio |
| Haberler | 1.69× | News |
| Scratching post | 6.64× | Pets & Animals |
| Snow White (Fables) | 2.53× | Literature |
| Corona (band) | 2.7× | Music & Radio |
| Birthday Gifts | 1.75× | Kids & Family |
| Guayabera | 21.81× | Fashion & Accessoires |
| Hobby Lobby | 6.67× | Home & Garden |
| Home Delivery | 2.66× | Food & Beverages |
| Jacamo | 17.36× | Fashion & Accessoires |
| Christmas Gift | 1.58× | Kids & Family |
| Preacher (comics) | 6.17× | Literature |
| Phil Campbell (musician) | 4.65× | Music & Radio |
| Turner & Hooch | 17.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Brazil | 5.2% |
| Mexico | 4.9% |
See Beat (music) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beat (music) have in Germany?
Beat (music) has an estimated audience of 1,723,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beat (music) fans?
42.4% of Beat (music) fans are female, 57.6% are male, with an average age of 32.3 years.
Which brands do Beat (music) fans like most?
Beat (music) fans show strongest brand affinity for Israel (14.28×), KLIX (AM) (12.85×), and Pediatric Hematology and Oncology (16.04×) over the country average.
Where do Beat (music) fans live in Germany?
Beat (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,561), Bayern (reach 315,086), and Baden-Württemberg (reach 245,062). These three regions account for the largest share of the active audience.
What other brands do Beat (music) fans also like?
Beyond Beat (music) itself, the audience over-indexes on KLIX (AM) (12.85×), Pediatric Hematology and Oncology (16.04×), Mechanic (3.51×), and Motorhome stopover (8.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beat (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.