Beat (music) Audience in Germany
Beat (music) has an estimated audience of 1,723,801 people in Germany. 42.4% are female, 57.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Nina Chuba, Satire, Nelly, Country rap.
The average Beat (music) fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Nina Chuba, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Beat (music) audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Beat (music) fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 32.3 |
| Estimated audience size | 1,723,801 |
Audience persona
The typical Beat (music) fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,561 | 1.16× |
| Bayern | 315,086 | 1.14× |
| Baden-Württemberg | 245,062 | 1.04× |
| Hessen | 185,934 | 1.42× |
| Niedersachsen | 160,027 | 0.96× |
| Berlin | 100,527 | 1.3× |
| Rheinland-Pfalz | 81,477 | 0.94× |
| Sachsen | 74,909 | 0.89× |
| Schleswig-Holstein | 57,640 | 0.93× |
| Brandenburg | 47,161 | 0.88× |
| Hamburg | 46,593 | 1.2× |
| Thüringen | 36,353 | 0.83× |
| Sachsen-Anhalt | 33,431 | 0.75× |
| Mecklenburg-Vorpommern | 23,829 | 0.72× |
| Saarland | 17,912 | 0.85× |
| Bremen | 14,744 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Nina Chuba | 13.75× | Music & Radio |
| Satire | 7.9× | Literature |
| Nelly | 17.54× | Music & Radio |
| Country rap | 8.65× | Music & Radio |
| Yoko Ono | 16.04× | Music & Radio |
| German television comedy | 7.6× | Movies & TV |
| Jack White | 7.7× | Movies & TV |
| Tagesschau | 2.35× | Movies & TV |
| Western Union | 4.9× | Business & Career |
| American Music Award | 17.54× | Music & Radio |
| Jethro Tull (band) | 16.46× | Music & Radio |
| Billy Ray Cyrus | 13.18× | Music & Radio |
| Synthpop | 12.27× | Music & Radio |
| Supertramp | 18.44× | Music & Radio |
| Roland Corporation | 17.47× | Music & Radio |
| Patti Smith | 15.91× | Music & Radio |
| T.I. | 17.54× | Music & Radio |
| Kate Bush | 9.82× | Music & Radio |
| Pets | 1.72× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Brazil | 5.2% |
| Mexico | 4.9% |
See Beat (music) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beat (music) have in Germany?
Beat (music) has an estimated audience of 1,723,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beat (music) fans?
42.4% of Beat (music) fans are female, 57.6% are male, with an average age of 32.3 years.
Which brands do Beat (music) fans like most?
Beat (music) fans show strongest brand affinity for Jotex (78.71×), Nina Chuba (13.75×), and Satire (7.9×) over the country average.
Where do Beat (music) fans live in Germany?
Beat (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,561), Bayern (reach 315,086), and Baden-Württemberg (reach 245,062). These three regions account for the largest share of the active audience.
What other brands do Beat (music) fans also like?
Beyond Beat (music) itself, the audience over-indexes on Nina Chuba (13.75×), Satire (7.9×), Nelly (17.54×), and Country rap (8.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beat (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.