Carnival Row Audience in Germany
Carnival Row has an estimated audience of 470,914 people in Germany. 55.1% are female, 44.9% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Loincloth, Israel, Unique Gifts, Personalised Gifts.
The average Carnival Row fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Loincloth, Israel, with strongest over-indexing on KLIX (AM) (5.16× the country average). Demographically, the Carnival Row audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of Carnival Row fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 37.4 |
| Estimated audience size | 470,914 |
Audience persona
The typical Carnival Row fan in Germany is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,144 | 1.01× |
| Bayern | 72,968 | 0.96× |
| Baden-Württemberg | 60,529 | 0.94× |
| Niedersachsen | 46,328 | 1.01× |
| Hessen | 34,900 | 0.97× |
| Sachsen | 25,093 | 1.08× |
| Rheinland-Pfalz | 23,388 | 0.99× |
| Berlin | 22,024 | 1.04× |
| Schleswig-Holstein | 18,650 | 1.1× |
| Brandenburg | 14,948 | 1.02× |
| Sachsen-Anhalt | 13,346 | 1.09× |
| Thüringen | 12,145 | 1.01× |
| Hamburg | 10,109 | 0.94× |
| Mecklenburg-Vorpommern | 9,315 | 1.03× |
| Saarland | 5,261 | 0.9× |
| Bremen | 3,763 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.16× | Music & Radio |
| Loincloth | 3.73× | Fashion & Accessoires |
| Israel | 2.41× | Travel & Leisure |
| Unique Gifts | 1.56× | Shopping |
| Personalised Gifts | 1.7× | Home & Garden |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Katie Piper | 10.17× | Movies & TV |
| Snow White (Fables) | 1.75× | Literature |
| Gewinnspiele Markt | 4.96× | Internet & Social Media |
| Grinch | 1.77× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
| Gov.uk | 4.07× | Politics & Society |
| Goon | 4.24× | Movies & TV |
| The Nice Guys | 3.53× | Movies & TV |
| Figure painting (hobby) | 2.63× | Arts & Culture |
| Jalebi | 8.43× | Food & Beverages |
| Mustard seed | 6.34× | Food & Beverages |
| Volvo V60 | 2.72× | Cars & Mobility |
| Johns Hopkins School of Nursing | 10.91× | Business & Career |
| Zagreb | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Extroversion | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 12.2% |
| United Kingdom | 6.9% |
See Carnival Row audiences in other countries
More Fantasy audiences in Germany
- Final Fantasy (1,605,082)
- The Elder Scrolls (1,090,971)
- Frankenstein (879,769)
- The Elder Scrolls Online (825,542)
- Wizards (film) (508,642)
Frequently asked questions
How many fans does Carnival Row have in Germany?
Carnival Row has an estimated audience of 470,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carnival Row fans?
55.1% of Carnival Row fans are female, 44.9% are male, with an average age of 37.4 years.
Which brands do Carnival Row fans like most?
Carnival Row fans show strongest brand affinity for KLIX (AM) (5.16×), Loincloth (3.73×), and Israel (2.41×) over the country average.
Where do Carnival Row fans live in Germany?
Carnival Row fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,144), Bayern (reach 72,968), and Baden-Württemberg (reach 60,529). These three regions account for the largest share of the active audience.
What other brands do Carnival Row fans also like?
Beyond Carnival Row itself, the audience over-indexes on Loincloth (3.73×), Israel (2.41×), Unique Gifts (1.56×), and Personalised Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carnival Row. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.