Rascasse Audience Intelligence

Carnival Row Audience in United States

A data profile of the people who buy, follow and care about Carnival Row in United States — modelled from more than twelve digital signal sources. Carnival Row has an estimated audience of 823,411 people in United States.

#18among Fantasy in United States#2226among Movie / TV Show / Series in United States#4998in Movies & TV

The average Carnival Row fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ArtStation, Superman, Vikings (TV series), with strongest over-indexing on ArtStation (23.42× the country average).

Demographically, the Carnival Row audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnival Row fan in United States is balanced, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for ArtStation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnival Row profile in United States.

Audience size
823K
in United States
Gender
52.7%♀
47.3% male
Age
36.0
average years
Country rank
#26957
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnival Row viewers

52.7% are female, 47.3% are male, average age 36.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Carnival Row audience in United States
MetricValue
Female52.7%
Male47.3%
Average age36.0
Estimated audience size823,411
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Carnival Row audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Carnival Row audience comes from United States.

Worldwide audience distribution share by country for Carnival Row
CountryShare
United States20.7%
Germany12.0%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnival Row audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnival Row fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.52×
02Oregon~10K1.35×
03Idaho~5K1.24×
04Washington~20K1.23×
05Montana~3K1.23×
06Oklahoma~10K1.20×
07Utah~8K1.13×
08Maine~3K1.09×
09Missouri~10K1.08×
10Arkansas~7K1.07×
11Kansas~7K1.07×
12Colorado~10K1.05×
13North Dakota~2K1.04×
14Kentucky~10K1.03×
15Mississippi~7K1.02×
16New Mexico~4K1.02×
17Arizona~20K1.01×
18New Hampshire~3K1.01×
19Tennessee~20K1.00×
20Wisconsin~10K1.00×
21Alabama~10K0.99×
22Louisiana~10K0.99×
23West Virginia~4K0.99×
24Vermont~1K0.99×
25Indiana~10K0.98×
26Iowa~7K0.98×
27Hawaii~3K0.98×
28Minnesota~10K0.97×
29South Dakota~2K0.97×
30Michigan~20K0.96×
31Virginia~20K0.96×
32Nebraska~4K0.96×
33Texas~70K0.94×
34Ohio~20K0.94×
35South Carolina~10K0.93×
36Georgia~20K0.92×
37North Carolina~20K0.92×
38Nevada~7K0.92×
39Florida~50K0.90×
40Rhode Island~2K0.90×
41Pennsylvania~20K0.89×
42Massachusetts~10K0.89×
43Maryland~10K0.87×
44Connecticut~7K0.87×
45California~80K0.86×
46Delaware~2K0.85×
47New York~40K0.81×
48Illinois~20K0.81×
49Washington, District of Columbia~2K0.76×
50New Jersey~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Carnival Row, United States
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnival Row audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnival Row audience
#·InterestCategoryAffinity×
01ArtStationArts & Culture23.42×
02Amazon Instant VideoMovies & TV14.87×
03The TudorsMovies & TV12.18×
04The HobbitMovies & TV8.79×
05Graphic novelLiterature5.07×
06The Lord of the RingsMovies & TV4.47×
07Vikings (TV series)Movies & TV4.23×
08PatreonInternet & Social Media3.44×
09Collectible card gameGames3.17×
10Psychological thrillerLiterature2.95×
11True DetectiveMovies & TV2.50×
12Digital artArts & Culture2.37×
13Anime and manga fandomLiterature2.23×
14BeetlejuiceMovies & TV2.07×
15Game of ThronesMovies & TV2.05×
16ComicsLiterature1.66×
17SupermanMovies & TV1.65×
18Fiction booksLiterature1.60×
19Mobile gameGames1.60×
20Planet FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnival Row audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnival Row audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
SustainabilityBALANCE1.32×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnival Row audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.91×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carnival Row have in United States?

Carnival Row has an estimated audience of 823,411 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carnival Row viewers?

52.7% of Carnival Row fans are female, 47.3% are male, with an average age of 36.0 years.

03

Which brands do Carnival Row fans like most?

Carnival Row fans show strongest brand affinity for ArtStation (23.42×), Superman (1.65×), and Vikings (TV series) (4.23×) over the country average.

04

Where do Carnival Row fans live in United States?

Carnival Row fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Carnival Row fans also like?

Beyond Carnival Row itself, the audience over-indexes on Superman (1.65×), Vikings (TV series) (4.23×), The Hobbit (8.79×), and Graphic novel (5.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Carnival Row audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Row. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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