Carnival Row Audience in United States
Carnival Row has an estimated audience of 828,160 people in United States. 53.7% are female, 46.3% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Grinch, Goop, Wok, Grace Slick.
The average Carnival Row fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Grinch, Goop, with strongest over-indexing on Elsword (22.43× the country average). Demographically, the Carnival Row audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy
Demographics of Carnival Row fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.1 |
| Estimated audience size | 828,160 |
Audience persona
The typical Carnival Row fan in United States is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 78,836 | 0.87× |
| Texas | 64,331 | 0.9× |
| Florida | 51,450 | 0.92× |
| New York | 37,603 | 0.81× |
| Pennsylvania | 25,104 | 0.9× |
| Ohio | 24,814 | 0.97× |
| North Carolina | 23,482 | 0.94× |
| Georgia | 23,292 | 0.91× |
| Illinois | 22,364 | 0.81× |
| Washington | 21,831 | 1.31× |
| Michigan | 20,963 | 0.97× |
| Virginia | 19,928 | 0.99× |
| Arizona | 18,123 | 1.07× |
| Tennessee | 17,190 | 1.03× |
| Massachusetts | 16,663 | 1.02× |
| Indiana | 15,250 | 1.01× |
| Missouri | 14,952 | 1.12× |
| Colorado | 14,727 | 1.13× |
| New Jersey | 14,592 | 0.69× |
| Oregon | 14,123 | 1.49× |
| Wisconsin | 12,595 | 1.01× |
| Maryland | 12,310 | 0.86× |
| Minnesota | 12,250 | 1.03× |
| Alabama | 12,029 | 1.04× |
| South Carolina | 11,517 | 0.92× |
| Oklahoma | 11,334 | 1.23× |
| Louisiana | 10,653 | 1× |
| Kentucky | 10,487 | 1.01× |
| Utah | 8,892 | 1.2× |
| Arkansas | 7,464 | 1.09× |
| Nevada | 7,375 | 0.92× |
| Connecticut | 7,002 | 0.84× |
| Kansas | 6,920 | 1.06× |
| Iowa | 6,569 | 0.96× |
| Mississippi | 6,026 | 0.88× |
| Idaho | 5,297 | 1.28× |
| Nebraska | 3,825 | 0.92× |
| Maine | 3,537 | 1.19× |
| New Mexico | 3,523 | 0.85× |
| West Virginia | 3,512 | 0.91× |
| New Hampshire | 3,304 | 1.01× |
| Hawaii | 3,098 | 0.87× |
| Alaska | 3,037 | 1.71× |
| Montana | 2,851 | 1.24× |
| Rhode Island | 2,096 | 0.79× |
| Washington, District of Columbia | 1,731 | 0.7× |
| Delaware | 1,668 | 0.73× |
| South Dakota | 1,658 | 0.87× |
| North Dakota | 1,517 | 0.89× |
| Vermont | 1,466 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.43× | Games |
| Grinch | 4.24× | Movies & TV |
| Goop | 5.5× | Internet & Social Media |
| Wok | 5.72× | Food & Beverages |
| Grace Slick | 6.97× | Music & Radio |
| Grammarly | 3.45× | Business & Career |
| Home staging | 3.87× | Home & Garden |
| Lulu 黃路梓茵 | 1.88× | Movies & TV |
| Vocal harmony | 3.11× | Music & Radio |
| Governor of Michigan | 4.87× | Politics & Society |
| Google Home | 4.01× | Technology & Electronics |
| Google Photos | 1.53× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.01× | Sports |
| headspace | 5.16× | Health |
| Wikia | 1.88× | Internet & Social Media |
| Hibachi | 4.12× | Food & Beverages |
| Corona (band) | 3.01× | Music & Radio |
| La Jolla | 4.51× | Travel & Leisure |
| Jesse Plemons | 1.68× | Movies & TV |
| Hang Seng Index | 6.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Risk Appetite | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.17 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 12.2% |
| United Kingdom | 6.9% |
See Carnival Row audiences in other countries
More Fantasy audiences in United States
- Frankenstein (8,891,655)
- Final Fantasy (7,798,742)
- The Lord of the Rings (4,796,964)
- Wizards (film) (3,077,867)
- Descendants (2015 film) (2,477,428)
Frequently asked questions
How many fans does Carnival Row have in United States?
Carnival Row has an estimated audience of 828,160 people in United States, concentrated in California and Texas.
What is the gender split and age of Carnival Row fans?
53.7% of Carnival Row fans are female, 46.3% are male, with an average age of 36.1 years.
Which brands do Carnival Row fans like most?
Carnival Row fans show strongest brand affinity for Elsword (22.43×), Grinch (4.24×), and Goop (5.5×) over the country average.
Where do Carnival Row fans live in United States?
Carnival Row fans in United States are most concentrated in California (reach 78,836), Texas (reach 64,331), and Florida (reach 51,450). These three regions account for the largest share of the active audience.
What other brands do Carnival Row fans also like?
Beyond Carnival Row itself, the audience over-indexes on Grinch (4.24×), Goop (5.5×), Wok (5.72×), and Grace Slick (6.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Carnival Row. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.