Cheers Audience in Germany
A data profile of the people who buy, follow and care about Cheers in Germany — modelled from more than twelve digital signal sources. Cheers has an estimated audience of 18,163 people in Germany.
The average Cheers fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Zoolander, White Chicks, Türkisch für Anfänger, with strongest over-indexing on Zoolander (141.82× the country average).
Demographically, the Cheers audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cheers fan in Germany is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Zoolander.
At a glance
The key figures that characterise the Cheers profile in Germany.
Search interest · 12-month trend
Demographics of Cheers viewers
52.0% are female, 48.0% are male, average age 37.5.
Gender split
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.5 |
| Estimated audience size | 18,163 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
Geography
Where the Cheers audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.29× | |
| 02 | Berlin | ~30K | 1.19× | |
| 03 | Hessen | ~50K | 1.16× | |
| 04 | Baden-Württemberg | ~90K | 1.13× | |
| 05 | Hamburg | ~10K | 1.11× | |
| 06 | Niedersachsen | ~60K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.00× | |
| 08 | Thüringen | ~20K | 1.00× | |
| 09 | Schleswig-Holstein | ~20K | 0.98× | |
| 10 | Rheinland-Pfalz | ~30K | 0.97× | |
| 11 | Bremen | ~5K | 0.91× | |
| 12 | Brandenburg | ~20K | 0.90× | |
| 13 | Sachsen | ~30K | 0.88× | |
| 14 | Sachsen-Anhalt | ~10K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.81× | |
| 16 | Saarland | ~6K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Cheers audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoolander | Movies & TV | 141.82× | ||
| 02 | Anouk (singer) | Music & Radio | 75.99× | ||
| 03 | Sausage Party | Movies & TV | 67.76× | ||
| 04 | Roseanne | Movies & TV | 57.36× | ||
| 05 | White Chicks | Movies & TV | 57.12× | ||
| 06 | Dumb and Dumber | Movies & TV | 53.92× | ||
| 07 | Legally Blonde | Movies & TV | 39.99× | ||
| 08 | ICarly | Movies & TV | 39.36× | ||
| 09 | Midnight in Paris | Movies & TV | 39.25× | ||
| 10 | Shaun the Sheep | Movies & TV | 34.05× | ||
| 11 | Türkisch für Anfänger | Movies & TV | 34.03× | ||
| 12 | Scooby-Doo | Movies & TV | 20.00× | ||
| 13 | Nicholas Hoult | Movies & TV | 20.00× | ||
| 14 | Malcolm in the Middle | Movies & TV | 20.00× | ||
| 15 | One Tree Hill (TV series) | Movies & TV | 20.00× | ||
| 16 | Moulin Rouge! | Movies & TV | 20.00× | ||
| 17 | The Intouchables | Movies & TV | 20.00× | ||
| 18 | Fireman Sam | Movies & TV | 19.88× | ||
| 19 | Beetlejuice | Movies & TV | 18.59× | ||
| 20 | DeviantArt | Internet & Social Media | 11.87× |
Personality of the Cheers audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Frequently asked questions
How many fans does Cheers have in Germany?
Cheers has an estimated audience of 18,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheers viewers?
52.0% of Cheers fans are female, 48.0% are male, with an average age of 37.5 years.
Which brands do Cheers fans like most?
Cheers fans show strongest brand affinity for Zoolander (141.82×), White Chicks (57.12×), and Türkisch für Anfänger (34.03×) over the country average.
Where do Cheers fans live in Germany?
Cheers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Cheers fans also like?
Beyond Cheers itself, the audience over-indexes on White Chicks (57.12×), Türkisch für Anfänger (34.03×), Scooby-Doo (20×), and Beetlejuice (18.59×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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