Cheers Audience in Germany
Cheers has an estimated audience of 595,439 people in Germany. 52.0% are female, 48.0% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knauf Insulation, Loincloth, Zagreb, Home Delivery, Hämatom.
The average Cheers fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knauf Insulation, Loincloth, Zagreb, with strongest over-indexing on Knauf Insulation (94.14× the country average). Demographically, the Cheers audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Cheers fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.5 |
| Estimated audience size | 595,439 |
Audience persona
The typical Cheers fan in Germany is balanced, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Knauf Insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,255 | 1.02× |
| Bayern | 127,010 | 1.33× |
| Baden-Württemberg | 93,674 | 1.15× |
| Niedersachsen | 64,575 | 1.12× |
| Hessen | 51,975 | 1.15× |
| Berlin | 33,157 | 1.25× |
| Rheinland-Pfalz | 28,918 | 0.97× |
| Sachsen | 25,623 | 0.88× |
| Schleswig-Holstein | 20,883 | 0.98× |
| Brandenburg | 16,508 | 0.89× |
| Hamburg | 15,136 | 1.12× |
| Thüringen | 15,001 | 0.99× |
| Sachsen-Anhalt | 12,589 | 0.82× |
| Mecklenburg-Vorpommern | 8,726 | 0.77× |
| Saarland | 5,275 | 0.72× |
| Bremen | 4,349 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knauf Insulation | 94.14× | Business & Career |
| Loincloth | 14.69× | Fashion & Accessoires |
| Zagreb | 17.28× | Travel & Leisure |
| Home Delivery | 7.1× | Food & Beverages |
| Hämatom | 46.3× | Music & Radio |
| Valhalla Rising (film) | 20× | Movies & TV |
| Gil Ofarim | 2.15× | Music & Radio |
| Tiffany Haddish | 20× | Movies & TV |
| Helensburgh | 39.85× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Zemun | 19.21× | Travel & Leisure |
| Yeo Jin-goo | 19.98× | Movies & TV |
| Mechanic | 2.18× | Cars & Mobility |
| Harvey Mudd College | 18.15× | Business & Career |
| Snow White (Fables) | 2.32× | Literature |
| Progressive rock | 1.57× | Music & Radio |
| Sleaford | 46.29× | Travel & Leisure |
| Maejo University | 13.99× | Business & Career |
| Figure painting (hobby) | 3.84× | Arts & Culture |
| Lika | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Indulgence | JOY | 1.44 |
| Individualism | JOY | 1.32 |
| Sports Activity | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 6.7% |
| Japan | 5.2% |
See Cheers audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Cheers have in Germany?
Cheers has an estimated audience of 595,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheers fans?
52.0% of Cheers fans are female, 48.0% are male, with an average age of 37.5 years.
Which brands do Cheers fans like most?
Cheers fans show strongest brand affinity for Knauf Insulation (94.14×), Loincloth (14.69×), and Zagreb (17.28×) over the country average.
Where do Cheers fans live in Germany?
Cheers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,255), Bayern (reach 127,010), and Baden-Württemberg (reach 93,674). These three regions account for the largest share of the active audience.
What other brands do Cheers fans also like?
Beyond Cheers itself, the audience over-indexes on Loincloth (14.69×), Zagreb (17.28×), Home Delivery (7.1×), and Hämatom (46.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.