Rascasse Audience Intelligence

Cheers Audience in United States

A data profile of the people who buy, follow and care about Cheers in United States — modelled from more than twelve digital signal sources. Cheers has an estimated audience of 159,441 people in United States.

#55among TV show in United States#5505among Movie / TV Show / Series in United States#10811in Movies & TV

The average Cheers fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Munn, Bob Newhart, White Chicks, with strongest over-indexing on Olivia Munn (44.36× the country average).

Demographically, the Cheers audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheers fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Olivia Munn.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheers profile in United States.

Audience size
159K
in United States
Gender
61.3%♀
38.7% male
Age
41.3
average years
Country rank
#64766
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheers viewers

61.3% are female, 38.7% are male, average age 41.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Cheers audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.3
Estimated audience size159,441
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Cheers audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4925%
50+24%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Cheers audience comes from United States.

Worldwide audience distribution share by country for Cheers
CountryShare
Japan11.5%
Italy6.7%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheers audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheers fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K2.03×
02Arkansas~80K1.90×
03New Hampshire~20K1.28×
04Michigan~100K1.11×
05Colorado~80K1.09×
06Oklahoma~60K1.09×
07Ohio~200K1.08×
08Indiana~100K1.08×
09Wisconsin~80K1.06×
10Arizona~100K1.05×
11Alabama~70K1.05×
12Maine~20K1.05×
13Missouri~80K1.04×
14Tennessee~100K1.03×
15Rhode Island~20K1.03×
16Montana~10K1.03×
17Pennsylvania~200K1.02×
18Minnesota~70K1.02×
19Iowa~40K1.01×
20Kansas~40K1.01×
21West Virginia~20K1.01×
22Kentucky~60K1.00×
23Illinois~200K0.99×
24Utah~40K0.99×
25Delaware~10K0.98×
26Washington~100K0.97×
27Mississippi~40K0.97×
28South Dakota~10K0.97×
29Florida~300K0.96×
30Oregon~50K0.95×
31Vermont~8K0.94×
32Texas~400K0.93×
33Connecticut~50K0.93×
34North Dakota~9K0.93×
35Georgia~100K0.92×
36Idaho~20K0.92×
37Maryland~80K0.91×
38California~500K0.90×
39New Jersey~100K0.90×
40Louisiana~60K0.90×
41Alaska~9K0.90×
42New York~200K0.89×
43South Carolina~70K0.89×
44North Carolina~100K0.88×
45Virginia~100K0.86×
46Nebraska~20K0.86×
47Washington, District of Columbia~10K0.80×
48New Mexico~20K0.79×
49Nevada~40K0.77×
50Hawaii~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Cheers, United States
0.71×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheers audience
#·InterestCategoryAffinity×
01Natural Born KillersMovies & TV70.52×
02Bob NewhartMovies & TV63.27×
03Olivia MunnMovies & TV44.36×
04White ChicksMovies & TV30.20×
05Knight Rider (1982 TV series)Movies & TV26.41×
06Tony DanzaMovies & TV24.24×
07WaterworldMovies & TV20.00×
08ColumboMovies & TV18.08×
09Kevin SmithMovies & TV16.42×
10The DepartedMovies & TV16.32×
11The NannyMovies & TV16.13×
12Lost in SpaceMovies & TV16.04×
13Jonah HillMovies & TV15.15×
14Woody HarrelsonMovies & TV13.27×
15Steve CarellMovies & TV12.27×
16Arrested Development (TV series)Movies & TV12.13×
17It's Always Sunny in PhiladelphiaMovies & TV10.02×
18Seth GreenMovies & TV9.99×
19Christopher WalkenMovies & TV9.27×
20Kristen WiigMovies & TV8.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Career OrientationPOWER1.23×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.84×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheers have in United States?

Cheers has an estimated audience of 159,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheers viewers?

61.3% of Cheers fans are female, 38.7% are male, with an average age of 41.3 years.

03

Which brands do Cheers fans like most?

Cheers fans show strongest brand affinity for Olivia Munn (44.36×), Bob Newhart (63.27×), and White Chicks (30.2×) over the country average.

04

Where do Cheers fans live in United States?

Cheers fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cheers fans also like?

Beyond Cheers itself, the audience over-indexes on Bob Newhart (63.27×), White Chicks (30.2×), Natural Born Killers (70.52×), and Jonah Hill (15.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Cheers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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