Civil aviation Audience in Germany
Civil aviation has an estimated audience of 340,572 people in Germany. 33.5% are female, 66.5% are male, average age 37.0. Top brand affinities: Icon (magazine), Hang Seng Index, Hückelhoven, Hauschka, Hypertext.
Top brand affinities include Icon (magazine), Hang Seng Index, Hückelhoven, with strongest over-indexing on Icon (magazine) (14.88× the country average). Demographically, the Civil aviation audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Politics & Society · Type: Topic
Demographics of Civil aviation fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 37.0 |
| Estimated audience size | 340,572 |
Audience persona
The typical Civil aviation fan in Germany is more male, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Icon (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 14.88× | Arts & Culture |
| Hang Seng Index | 14.88× | Business & Career |
| Hückelhoven | 14.88× | Travel & Leisure |
| Hauschka | 14.88× | Beauty & Wellness |
| Hypertext | 4.99× | Technology & Electronics |
| Kurt Weill | 14.88× | Music & Radio |
| Oral, Kazakhstan | 11.92× | Travel & Leisure |
| Haruki Murakami | 13.08× | Literature |
| CAC 40 | 2.07× | Business & Career |
| Rosie the Riveter | 14.88× | Business & Career |
| Unique Gifts | 1.58× | Shopping |
| Huánuco | 14.88× | Travel & Leisure |
| Mustard seed | 9.98× | Food & Beverages |
| Nurse education | 2.4× | Kids & Family |
| Christmas Gift | 1.57× | Kids & Family |
| Gudrun Sjödén | 2.74× | Fashion & Accessoires |
| Kayseria | 7.56× | Shopping |
| Chromebook | 4.38× | Technology & Electronics |
| Pumuckl | 4.07× | Movies & TV |
| Hog Hunting | 3.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.97 |
| Quality Awareness | PREMIUM | 1.93 |
| Risk Appetite | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.6 |
| Pet Ownership | JOY | 1.57 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 6.3% |
| United Kingdom | 4.9% |
See Civil aviation audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Civil aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.