Countdown (supermarket) Audience in Germany
Countdown (supermarket) has an estimated audience of 493,708 people in Germany. 57.3% are female, 42.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Progressive rock, Gil Ofarim, Hasan Minhaj.
The average Countdown (supermarket) fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Progressive rock, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Countdown (supermarket) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Countdown (supermarket) fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.2 |
| Estimated audience size | 493,708 |
Audience persona
The typical Countdown (supermarket) fan in Germany is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,517 | 1.03× |
| Bayern | 82,825 | 1.04× |
| Baden-Württemberg | 64,003 | 0.95× |
| Niedersachsen | 52,081 | 1.09× |
| Hessen | 39,037 | 1.04× |
| Sachsen | 26,671 | 1.1× |
| Rheinland-Pfalz | 23,468 | 0.95× |
| Berlin | 21,446 | 0.97× |
| Schleswig-Holstein | 17,533 | 0.99× |
| Brandenburg | 15,314 | 1× |
| Sachsen-Anhalt | 13,225 | 1.03× |
| Thüringen | 13,001 | 1.03× |
| Hamburg | 11,390 | 1.02× |
| Mecklenburg-Vorpommern | 9,067 | 0.96× |
| Saarland | 6,003 | 0.99× |
| Bremen | 3,386 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Artistic inspiration | 2.51× | Arts & Culture |
| Progressive rock | 3.03× | Music & Radio |
| Gil Ofarim | 2.01× | Music & Radio |
| Hasan Minhaj | 30.49× | Movies & TV |
| Haberler | 1.61× | News |
| Esra Erol | 5.96× | Movies & TV |
| Este, Veneto | 2.28× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Information sensitivity | 4.27× | Technology & Electronics |
| Handmade Gifts | 1.63× | Kids & Family |
| Time (magazine) | 1.58× | News |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Ipekyol | 2.82× | Shopping |
| Buying a House | 3.66× | Home & Garden |
| Video izle | 2.01× | |
| Graham Greene (actor) | 2.37× | |
| Castres | 17.17× | Travel & Leisure |
| San Gil | 2.14× | Travel & Leisure |
| Cachorro | 1.62× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Sports Activity | POWER | 1.56 |
| Design Affinity | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 15.0% |
| Germany | 6.4% |
See Countdown (supermarket) audiences in other countries
- Countdown (supermarket) — United States
- Countdown (supermarket) — United Kingdom
- Countdown (supermarket) — France
- Countdown (supermarket) — Italy
- Countdown (supermarket) — Spain
- Countdown (supermarket) — Brazil
- Countdown (supermarket) — Japan
- Countdown (supermarket) — South Korea
- Countdown (supermarket) — India
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Countdown (supermarket) have in Germany?
Countdown (supermarket) has an estimated audience of 493,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Countdown (supermarket) fans?
57.3% of Countdown (supermarket) fans are female, 42.7% are male, with an average age of 39.2 years.
Which brands do Countdown (supermarket) fans like most?
Countdown (supermarket) fans show strongest brand affinity for Rossmann (1.61×), Artistic inspiration (2.51×), and Progressive rock (3.03×) over the country average.
Where do Countdown (supermarket) fans live in Germany?
Countdown (supermarket) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,517), Bayern (reach 82,825), and Baden-Württemberg (reach 64,003). These three regions account for the largest share of the active audience.
What other brands do Countdown (supermarket) fans also like?
Beyond Countdown (supermarket) itself, the audience over-indexes on Artistic inspiration (2.51×), Progressive rock (3.03×), Gil Ofarim (2.01×), and Hasan Minhaj (30.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Countdown (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.