Rascasse Audience Intelligence

Countdown (supermarket) Target Market in United States

A data profile of the people who buy, follow and care about Countdown (supermarket) in United States — modelled from more than twelve digital signal sources. Countdown (supermarket) has an estimated audience of 2,716,555 people in United States.

#36among Supermarket in United States#1138among Brand in United States#217in Shopping

The average Countdown (supermarket) fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Gyllenhaal, America Ferrera, Javier Bardem, with strongest over-indexing on Jake Gyllenhaal (11.26× the country average).

Demographically, the Countdown (supermarket) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Countdown (supermarket) fan in United States is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jake Gyllenhaal.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Countdown (supermarket) profile in United States.

Audience size
2.7M
in United States
Gender
70.3%♀
29.7% male
Age
41.1
average years
Country rank
#11154
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Countdown (supermarket)

70.3% are female, 29.7% are male, average age 41.1.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Countdown (supermarket) audience in United States
MetricValue
Female70.3%
Male29.7%
Average age41.1
Estimated audience size2,716,555
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Countdown (supermarket) audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Countdown (supermarket) audience comes from United States.

Worldwide audience distribution share by country for Countdown (supermarket)
CountryShare
United States35.5%
United Kingdom14.9%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Countdown (supermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

Countdown (supermarket) customers by region in United States
#RegionReachAffinity×
01California~500K1.57×
02Louisiana~40K1.19×
03Texas~300K1.12×
04Arizona~60K1.12×
05Kentucky~40K1.11×
06Florida~200K1.09×
07Alabama~40K1.09×
08Missouri~50K1.08×
09Mississippi~20K1.08×
10Arkansas~20K1.08×
11Alaska~6K1.07×
12Georgia~90K1.06×
13Indiana~50K1.06×
14Oklahoma~30K1.05×
15South Carolina~40K1.04×
16Nevada~30K1.04×
17Nebraska~10K1.04×
18Iowa~20K1.03×
19Kansas~20K1.03×
20New York~200K1.02×
21Tennessee~60K1.02×
22Pennsylvania~90K1.01×
23North Carolina~80K1.01×
24Illinois~90K1.00×
25Virginia~70K1.00×
26Utah~20K0.99×
27Washington, District of Columbia~8K0.99×
28Idaho~10K0.98×
29South Dakota~6K0.98×
30North Dakota~5K0.98×
31Ohio~80K0.97×
32Maryland~50K0.97×
33West Virginia~10K0.97×
34Michigan~70K0.96×
35Washington~50K0.96×
36Wisconsin~40K0.96×
37Connecticut~30K0.96×
38New Jersey~70K0.95×
39Delaware~7K0.95×
40Massachusetts~50K0.94×
41Oregon~30K0.93×
42Maine~9K0.93×
43Rhode Island~8K0.93×
44New Hampshire~10K0.92×
45Hawaii~10K0.90×
46Colorado~40K0.87×
47Minnesota~30K0.87×
48New Mexico~10K0.85×
49Montana~6K0.85×
50Vermont~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Countdown (supermarket), United States
0.84×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Countdown (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Countdown (supermarket) audience
#·InterestCategoryAffinity×
01America FerreraMovies & TV15.19×
02Jake GyllenhaalMovies & TV11.26×
03Javier BardemMovies & TV11.26×
04Mary Elizabeth WinsteadMovies & TV11.26×
05John MalkovichMovies & TV11.26×
06Christian SlaterMovies & TV11.26×
07Penélope CruzMovies & TV11.26×
08EstoniaTravel & Leisure11.26×
09Eva GreenMovies & TV10.96×
10Forest WhitakerMovies & TV10.58×
11Ming-Na WenMovies & TV9.83×
12Sharon StoneMovies & TV7.04×
13Susan SarandonMovies & TV6.26×
14Meghan TrainorMusic & Radio6.08×
15Pedro PascalMovies & TV5.38×
16BJ's Wholesale ClubShopping3.48×
17GraduationBusiness & Career3.05×
18Bass guitarMusic & Radio2.25×
19Planet FitnessSports1.92×
20Women's clothingFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Countdown (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Countdown (supermarket) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.73×
PatriotismCONSERVATISM1.72×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Countdown (supermarket) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Risk AppetiteTHRILL0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Countdown (supermarket)'s target market in United States?

Countdown (supermarket)'s target market in United States covers an estimated 2,716,555 people, concentrated in California and Texas.

02

What is the gender split and age of Countdown (supermarket) customers?

70.3% of the Countdown (supermarket) audience are female, 29.7% are male, with an average age of 41.1 years.

03

Which brands do Countdown (supermarket) fans like most?

Countdown (supermarket) fans show strongest brand affinity for Jake Gyllenhaal (11.26×), America Ferrera (15.19×), and Javier Bardem (11.26×) over the country average.

04

Where do Countdown (supermarket) fans live in United States?

Countdown (supermarket) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Countdown (supermarket) fans also like?

Beyond Countdown (supermarket) itself, the audience over-indexes on America Ferrera (15.19×), Javier Bardem (11.26×), Pedro Pascal (5.38×), and Eva Green (10.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Countdown (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Countdown (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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