Countdown (supermarket) Audience in United States

Countdown (supermarket) logo

Countdown (supermarket) has an estimated audience of 2,724,556 people in United States. 70.3% are female, 29.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Sharon Stone, Indeed.com, Google Maps, Cotton On, Autism Awareness.

The average Countdown (supermarket) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sharon Stone, Indeed.com, Google Maps, with strongest over-indexing on Sharon Stone (24.5× the country average). Demographically, the Countdown (supermarket) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Countdown (supermarket) fans

Demographic split for Countdown (supermarket) audience in United States
MetricValue
Female70.3%
Male29.7%
Average age41.1
Estimated audience size2,724,556

Audience persona

The typical Countdown (supermarket) fan in United States is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sharon Stone.

Top regions in United States

Top regions ranked by reach for Countdown (supermarket) in United States
RegionReachAffinity
California531,6261.77×
Texas277,2331.18×
Florida207,9631.13×
New York169,0561.11×
Illinois96,8741.07×
Pennsylvania93,5851.02×
Georgia90,8381.08×
North Carolina83,2451.02×
Ohio82,2690.98×
Michigan69,1130.97×
Virginia68,3691.03×
New Jersey67,4150.97×
Arizona62,1661.12×
Tennessee55,5341.02×
Washington55,2811.01×
Massachusetts51,8680.97×
Indiana51,5661.04×
Missouri46,5491.06×
Maryland45,4950.97×
Louisiana42,5011.21×
Alabama41,3671.09×
South Carolina39,8200.97×
Wisconsin39,4760.96×
Kentucky38,7041.13×
Colorado38,2810.89×
Minnesota34,1700.88×
Oklahoma31,7561.05×
Oregon29,2650.94×
Nevada28,1751.07×
Connecticut25,9330.95×
Utah24,6701.01×
Mississippi23,9031.06×
Arkansas23,8781.06×
Iowa23,4171.04×
Kansas22,1641.03×
Nebraska13,5760.99×
Idaho12,4170.91×
West Virginia11,5260.91×
New Mexico11,4180.84×
Hawaii11,1100.95×
New Hampshire9,1310.85×
Washington, District of Columbia8,8691.08×
Maine8,5750.88×
Rhode Island7,7660.9×
Delaware6,5680.87×
Alaska6,0051.03×
Montana5,5720.74×
South Dakota5,2990.84×
North Dakota5,0100.9×
Vermont3,7920.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Countdown (supermarket) audience
BrandAffinityCategory
Sharon Stone24.5×Movies & TV
Indeed.com4.17×Business & Career
Google Maps3.95×Internet & Social Media
Cotton On13.77×Fashion & Accessoires
Autism Awareness7.97×Health
Apple Store6.69×Shopping
Diabetes mellitus awareness5.45×Health
Susan Sarandon11.26×Movies & TV
Google News4.75×News
Kate Upton14.68×Fashion & Accessoires
Veja Sneakers16.64×Fashion & Accessoires
Jake Gyllenhaal8×Movies & TV
Nicole Scherzinger13.41×Music & Radio
CarGurus4.16×Cars & Mobility
Kendra Scott7.49×Fashion & Accessoires
Beetlejuice3.42×Movies & TV
Pedro Pascal5.14×Movies & TV
Paula Abdul17.79×Music & Radio
Circle K4.75×Shopping
Singer-songwriter2.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Countdown (supermarket) audience
TraitClusterScore
Healthy LifestyleBALANCE1.59
PatriotismCONSERVATISM1.35
Price SensitivityPREMIUM1.35
Luxury OrientationPREMIUM1.18
TravellingTHRILL1.15
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Countdown (supermarket)
CountryShare
United States35.5%
United Kingdom15.0%
Germany6.4%

See Countdown (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Countdown (supermarket) have in United States?

Countdown (supermarket) has an estimated audience of 2,724,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Countdown (supermarket) fans?

70.3% of Countdown (supermarket) fans are female, 29.7% are male, with an average age of 41.1 years.

Which brands do Countdown (supermarket) fans like most?

Countdown (supermarket) fans show strongest brand affinity for Sharon Stone (24.5×), Indeed.com (4.17×), and Google Maps (3.95×) over the country average.

Where do Countdown (supermarket) fans live in United States?

Countdown (supermarket) fans in United States are most concentrated in California (reach 531,626), Texas (reach 277,233), and Florida (reach 207,963). These three regions account for the largest share of the active audience.

What other brands do Countdown (supermarket) fans also like?

Beyond Countdown (supermarket) itself, the audience over-indexes on Indeed.com (4.17×), Google Maps (3.95×), Cotton On (13.77×), and Autism Awareness (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Countdown (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.