Rascasse Audience Intelligence

East Germany Audience in Germany

A data profile of the people who buy, follow and care about East Germany in Germany — modelled from more than twelve digital signal sources. East Germany has an estimated audience of 3,435,417 people in Germany.

#1104among Topic in Germany#144in Travel & Leisure

The average East Germany fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Che Guevara, Dynamo Dresden, Heath Ledger, with strongest over-indexing on Che Guevara (28.89× the country average).

Demographically, the East Germany audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical East Germany fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Che Guevara.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Germany profile in Germany.

Audience size
3.4M
in Germany
Gender
48.6%♀
51.4% male
Age
41.9
average years
Country rank
#1791
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Germany fans

48.6% are female, 51.4% are male, average age 41.9.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for East Germany audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age41.9
Estimated audience size3,435,417
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the East Germany audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3924%
40-4926%
50+22%
Fig. 04

Worldwide distribution

58.0%

of the worldwide East Germany audience comes from Germany.

Worldwide audience distribution share by country for East Germany
CountryShare
Germany58.0%
Austria20.8%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

East Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.98×
02Thüringen~100K1.69×
03Sachsen~300K1.51×
04Sachsen-Anhalt~100K1.45×
05Brandenburg~200K1.42×
06Berlin~200K1.28×
07Niedersachsen~300K0.76×
08Schleswig-Holstein~90K0.73×
09Hamburg~60K0.73×
10Bremen~20K0.71×
11Bayern~400K0.69×
12Hessen~200K0.69×
13Nordrhein-Westfalen~500K0.68×
14Baden-Württemberg~300K0.66×
15Rheinland-Pfalz~100K0.62×
16Saarland~30K0.61×
Fig. 06

Affinity by region

Affinity by region — East Germany, Germany
0.61×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Germany audience
#·InterestCategoryAffinity×
01Vladimir LeninPolitics & Society41.78×
02Che GuevaraPolitics & Society28.89×
03Die FlippersMusic & Radio20.00×
04Arrested Development (TV series)Movies & TV20.00×
05Patti SmithMusic & Radio17.28×
06Freedom Party of AustriaPolitics & Society15.00×
07Jella HaaseMovies & TV14.26×
08Kevin TrappSports12.81×
09Heath LedgerMovies & TV12.42×
10BeckMusic & Radio11.83×
11Kurt CobainMusic & Radio10.29×
12Michael BallackSports8.43×
131. FC MagdeburgSports6.86×
14Sahra WagenknechtPolitics & Society6.23×
15The Epoch TimesNews5.67×
16Dynamo DresdenSports5.45×
17Junge FreiheitNews4.00×
18Roland KaiserMusic & Radio3.93×
19TagesschauMovies & TV2.89×
20Müller (company)Food & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Germany audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.59×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Germany audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Germany have in Germany?

East Germany has an estimated audience of 3,435,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of East Germany fans?

48.6% of East Germany fans are female, 51.4% are male, with an average age of 41.9 years.

03

Which brands do East Germany fans like most?

East Germany fans show strongest brand affinity for Che Guevara (28.89×), Dynamo Dresden (5.45×), and Heath Ledger (12.42×) over the country average.

04

Where do East Germany fans live in Germany?

East Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do East Germany fans also like?

Beyond East Germany itself, the audience over-indexes on Dynamo Dresden (5.45×), Heath Ledger (12.42×), Tagesschau (2.89×), and Die Flippers (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See East Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for East Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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