East Germany Audience in Germany
East Germany has an estimated audience of 3,435,417 people in Germany. 48.6% are female, 51.4% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manor, Home Office, KLIX (AM), Israel, Saving.
The average East Germany fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manor, Home Office, KLIX (AM), with strongest over-indexing on Manor (17.18× the country average). Demographically, the East Germany audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of East Germany fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.9 |
| Estimated audience size | 3,435,417 |
Audience persona
The typical East Germany fan in Germany is balanced, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 556,389 | 0.74× |
| Bayern | 396,443 | 0.72× |
| Baden-Württemberg | 329,771 | 0.7× |
| Niedersachsen | 270,170 | 0.81× |
| Sachsen | 242,481 | 1.44× |
| Berlin | 194,871 | 1.27× |
| Hessen | 191,003 | 0.73× |
| Brandenburg | 150,140 | 1.41× |
| Mecklenburg-Vorpommern | 127,581 | 1.95× |
| Sachsen-Anhalt | 124,282 | 1.4× |
| Thüringen | 118,460 | 1.35× |
| Rheinland-Pfalz | 110,989 | 0.64× |
| Schleswig-Holstein | 94,427 | 0.77× |
| Hamburg | 59,958 | 0.77× |
| Saarland | 24,979 | 0.59× |
| Bremen | 20,947 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 17.18× | Shopping |
| Home Office | 1.65× | Business & Career |
| KLIX (AM) | 3.37× | Music & Radio |
| Israel | 2.54× | Travel & Leisure |
| Saving | 1.51× | Business & Career |
| Stradivarius | 1.62× | Shopping |
| Högl | 7.86× | Fashion & Accessoires |
| Urban horticulture | 1.58× | Home & Garden |
| Time (magazine) | 1.75× | News |
| Esra Erol | 4.74× | Movies & TV |
| Home Delivery | 2.04× | Food & Beverages |
| Shane MacGowan | 5.23× | Music & Radio |
| Corona (band) | 1.72× | Music & Radio |
| Emperor Entertainment Group | 2.49× | Business & Career |
| Palestine Polytechnic University | 6.97× | Business & Career |
| Scratching post | 3.55× | Pets & Animals |
| Vaani Kapoor | 15.31× | Movies & TV |
| JibJab | 7.05× | Internet & Social Media |
| Samanyolu Haber | 2.3× | Movies & TV |
| Avneet Kaur | 12.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Community Orientation | OPEN | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.0% |
| Austria | 20.8% |
| France | 5.2% |
See East Germany audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does East Germany have in Germany?
East Germany has an estimated audience of 3,435,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of East Germany fans?
48.6% of East Germany fans are female, 51.4% are male, with an average age of 41.9 years.
Which brands do East Germany fans like most?
East Germany fans show strongest brand affinity for Manor (17.18×), Home Office (1.65×), and KLIX (AM) (3.37×) over the country average.
Where do East Germany fans live in Germany?
East Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 556,389), Bayern (reach 396,443), and Baden-Württemberg (reach 329,771). These three regions account for the largest share of the active audience.
What other brands do East Germany fans also like?
Beyond East Germany itself, the audience over-indexes on Home Office (1.65×), KLIX (AM) (3.37×), Israel (2.54×), and Saving (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for East Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.