A data profile of the people who buy, follow and care about George Washington in Germany — modelled from more than twelve digital signal sources. George Washington has an estimated audience of 413,923 people in Germany.
The average George Washington fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jack Nicholson, Google Flights, American Airlines, with strongest over-indexing on Jack Nicholson (19.9× the country average).
Demographically, the George Washington audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical George Washington fan in Germany is more male, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Jack Nicholson.
The key figures that characterise the George Washington profile in Germany.
39.6% are female, 60.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 41.6 |
| Estimated audience size | 413,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide George Washington audience comes from Germany.
| Country | Share |
|---|---|
| United States | 61.9% |
| United Kingdom | 3.1% |
| Germany | 2.6% |
Where the George Washington audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.15× | |
| 02 | Baden-Württemberg | ~60K | 1.09× | |
| 03 | Bremen | ~4K | 1.08× | |
| 04 | Rheinland-Pfalz | ~20K | 1.06× | |
| 05 | Berlin | ~20K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~90K | 1.05× | |
| 07 | Bayern | ~70K | 1.04× | |
| 08 | Hamburg | ~10K | 1.04× | |
| 09 | Niedersachsen | ~40K | 1.01× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Thüringen | ~10K | 0.95× | |
| 12 | Mecklenburg-Vorpommern | ~7K | 0.93× | |
| 13 | Brandenburg | ~10K | 0.92× | |
| 14 | Saarland | ~5K | 0.91× | |
| 15 | Sachsen | ~20K | 0.89× | |
| 16 | Sachsen-Anhalt | ~9K | 0.85× |
The strongest cross-interests of the George Washington audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jack Nicholson | Movies & TV | 19.90× | ||
| 02 | American Airlines | Travel & Leisure | 19.90× | ||
| 03 | EVA Air | Travel & Leisure | 19.90× | ||
| 04 | Gomorrah (film) | Movies & TV | 19.90× | ||
| 05 | Nok Air | Travel & Leisure | 19.90× | ||
| 06 | Rip Curl | Fashion & Accessoires | 9.99× | ||
| 07 | Carbonated water | Food & Beverages | 8.94× | ||
| 08 | Fox News Channel | Movies & TV | 8.94× | ||
| 09 | Walmart | Shopping | 7.24× | ||
| 10 | Google Flights | Travel & Leisure | 6.66× | ||
| 11 | Cameron Diaz | Movies & TV | 6.41× | ||
| 12 | Mila Kunis | Movies & TV | 6.34× | ||
| 13 | Tom Hanks | Movies & TV | 6.25× | ||
| 14 | Adventure park | Kids & Family | 6.01× | ||
| 15 | Carrefour | Shopping | 5.63× | ||
| 16 | Tagesschau | Movies & TV | 3.01× | ||
| 17 | Online newspaper | News | 2.52× | ||
| 18 | Der Tagesspiegel | News | 2.25× | ||
| 19 | Internet & Social Media | 2.02× | |||
| 20 | Religion | Business & Career | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.03× | |
| Early Adopter Mentality | POWER | 1.97× | |
| Spirituality | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
George Washington has an estimated audience of 413,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
39.6% of George Washington fans are female, 60.4% are male, with an average age of 41.6 years.
George Washington fans show strongest brand affinity for Jack Nicholson (19.9×), Google Flights (6.66×), and American Airlines (19.9×) over the country average.
George Washington fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond George Washington itself, the audience over-indexes on Google Flights (6.66×), American Airlines (19.9×), Tagesschau (3.01×), and Walmart (7.24×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for George Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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