Hobbylos Audience in Germany
Hobbylos has an estimated audience of 489,150 people in Germany. 51.5% are female, 48.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Mido (footballer), Klis, Dog breed, KLIX (AM).
The average Hobbylos fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Mido (footballer), Klis, with strongest over-indexing on Loincloth (7.77× the country average). Demographically, the Hobbylos audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Hobbylos fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.8 |
| Estimated audience size | 489,150 |
Audience persona
The typical Hobbylos fan in Germany is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,039 | 1.02× |
| Bayern | 79,915 | 1.02× |
| Baden-Württemberg | 64,651 | 0.97× |
| Niedersachsen | 47,964 | 1.01× |
| Hessen | 31,699 | 0.85× |
| Sachsen | 28,109 | 1.17× |
| Berlin | 24,839 | 1.14× |
| Rheinland-Pfalz | 22,067 | 0.9× |
| Schleswig-Holstein | 21,840 | 1.24× |
| Brandenburg | 16,865 | 1.11× |
| Thüringen | 12,205 | 0.98× |
| Sachsen-Anhalt | 11,212 | 0.88× |
| Hamburg | 11,055 | 1× |
| Mecklenburg-Vorpommern | 7,382 | 0.79× |
| Saarland | 4,818 | 0.8× |
| Bremen | 4,673 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 7.77× | Fashion & Accessoires |
| Mido (footballer) | 14.23× | Sports |
| Klis | 56.78× | Travel & Leisure |
| Dog breed | 1.93× | Pets & Animals |
| KLIX (AM) | 4.26× | Music & Radio |
| Progressive rock | 2.17× | Music & Radio |
| Israel | 2.51× | Travel & Leisure |
| Personalised Gifts | 2.27× | Home & Garden |
| Stradivarius | 1.82× | Shopping |
| Hückelhoven | 8.7× | Travel & Leisure |
| Jalebi | 12.26× | Food & Beverages |
| Kazuo Ishiguro | 10.58× | Literature |
| Harvey Mudd College | 13.94× | Business & Career |
| Snow White (Fables) | 1.68× | Literature |
| WikiHow | 9.52× | Internet & Social Media |
| Home Delivery | 1.84× | Food & Beverages |
| Headhunters (film) | 3.14× | Movies & TV |
| South Asian cuisine | 4.7× | Food & Beverages |
| myDealZ | 1.81× | Shopping |
| Goon | 3.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.26 |
| Sustainability | BALANCE | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.8% |
| Austria | 6.7% |
| Switzerland | 6.1% |
See Hobbylos audiences in other countries
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Frequently asked questions
How many fans does Hobbylos have in Germany?
Hobbylos has an estimated audience of 489,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hobbylos fans?
51.5% of Hobbylos fans are female, 48.5% are male, with an average age of 40.8 years.
Which brands do Hobbylos fans like most?
Hobbylos fans show strongest brand affinity for Loincloth (7.77×), Mido (footballer) (14.23×), and Klis (56.78×) over the country average.
Where do Hobbylos fans live in Germany?
Hobbylos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,039), Bayern (reach 79,915), and Baden-Württemberg (reach 64,651). These three regions account for the largest share of the active audience.
What other brands do Hobbylos fans also like?
Beyond Hobbylos itself, the audience over-indexes on Mido (footballer) (14.23×), Klis (56.78×), Dog breed (1.93×), and KLIX (AM) (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hobbylos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.