Karl Urban Audience in Germany
Karl Urban has an estimated audience of 566,984 people in Germany. 30.3% are female, 69.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ivo Toman, Minestrone, Ayrton Senna, IPKO, Winemaking.
The average Karl Urban fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ivo Toman, Minestrone, Ayrton Senna, with strongest over-indexing on Ivo Toman (307.69× the country average). Demographically, the Karl Urban audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Karl Urban fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 37.8 |
| Estimated audience size | 566,984 |
Audience persona
The typical Karl Urban fan in Germany is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Ivo Toman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,506 | 1.06× |
| Bayern | 86,864 | 0.95× |
| Baden-Württemberg | 70,608 | 0.91× |
| Niedersachsen | 56,632 | 1.03× |
| Hessen | 42,943 | 0.99× |
| Rheinland-Pfalz | 28,745 | 1.01× |
| Sachsen | 27,373 | 0.98× |
| Berlin | 27,061 | 1.07× |
| Schleswig-Holstein | 21,346 | 1.05× |
| Brandenburg | 17,524 | 1× |
| Sachsen-Anhalt | 17,008 | 1.16× |
| Thüringen | 14,401 | 1× |
| Hamburg | 11,568 | 0.9× |
| Mecklenburg-Vorpommern | 10,397 | 0.96× |
| Saarland | 6,752 | 0.97× |
| Bremen | 4,634 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ivo Toman | 307.69× | Politics & Society |
| Minestrone | 2.49× | Food & Beverages |
| Ayrton Senna | 3.5× | Sports |
| IPKO | 3.31× | Business & Career |
| Winemaking | 2.49× | Food & Beverages |
| DEFCON (video game) | 3.83× | Games |
| aslan | 3.35× | Literature |
| The Defender | 5.94× | Movies & TV |
| Wacker Neuson | 2.55× | Business & Career |
| Mido (footballer) | 2.44× | Sports |
| Cyfrowy Polsat | 2.9× | Movies & TV |
| Prozis | 1.7× | Shopping |
| Temple Grandin | 3.29× | Literature |
| Panama | 1.58× | Travel & Leisure |
| Artillery | 2.18× | Music & Radio |
| Univision | 2.19× | Movies & TV |
| richard speight jr | 5.2× | Movies & TV |
| Voltron: Legendary Defender | 7.75× | Movies & TV |
| The Professor (Gilligan's Island) | 2.58× | |
| Polizia di Stato | 2.12× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.17 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Brazil | 10.3% |
| Germany | 7.4% |
See Karl Urban audiences in other countries
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Frequently asked questions
How many fans does Karl Urban have in Germany?
Karl Urban has an estimated audience of 566,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karl Urban fans?
30.3% of Karl Urban fans are female, 69.7% are male, with an average age of 37.8 years.
Which brands do Karl Urban fans like most?
Karl Urban fans show strongest brand affinity for Ivo Toman (307.69×), Minestrone (2.49×), and Ayrton Senna (3.5×) over the country average.
Where do Karl Urban fans live in Germany?
Karl Urban fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,506), Bayern (reach 86,864), and Baden-Württemberg (reach 70,608). These three regions account for the largest share of the active audience.
What other brands do Karl Urban fans also like?
Beyond Karl Urban itself, the audience over-indexes on Minestrone (2.49×), Ayrton Senna (3.5×), IPKO (3.31×), and Winemaking (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karl Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.