Karl Urban Audience in United States

Karl Urban has an estimated audience of 2,086,796 people in United States. 32.5% are female, 67.5% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Chris Pine, Superman, Henry Cavill, Star Trek, Harry Potter.

The average Karl Urban fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chris Pine, Superman, Henry Cavill, with strongest over-indexing on Chris Pine (24.49× the country average). Demographically, the Karl Urban audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Karl Urban fans

Demographic split for Karl Urban audience in United States
MetricValue
Female32.5%
Male67.5%
Average age35.8
Estimated audience size2,086,796

Audience persona

The typical Karl Urban fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chris Pine.

Top regions in United States

Top regions ranked by reach for Karl Urban in United States
RegionReachAffinity
California234,2741.02×
Texas195,1291.09×
Florida134,4350.95×
New York102,7430.88×
Illinois70,4201.01×
Pennsylvania67,4840.96×
Ohio65,5421.02×
North Carolina61,1130.97×
Georgia59,2070.92×
Michigan58,8131.08×
Washington52,4451.25×
Virginia50,6631×
Arizona49,2371.16×
New Jersey44,9400.85×
Tennessee43,5541.04×
Indiana40,6701.07×
Colorado38,9751.18×
Missouri37,3281.11×
Massachusetts37,2900.91×
Maryland31,4840.88×
Oregon30,8471.29×
Wisconsin30,7130.98×
South Carolina29,2600.93×
Minnesota29,0740.97×
Oklahoma28,6131.23×
Kentucky28,5321.09×
Alabama26,6080.91×
Louisiana23,6270.88×
Utah23,3791.25×
Nevada21,1191.05×
Connecticut18,8900.9×
Arkansas18,0811.05×
Kansas16,8081.02×
Iowa16,3350.95×
Mississippi14,0800.82×
Idaho12,9261.24×
New Mexico11,7891.13×
Nebraska10,1790.97×
West Virginia8,9050.92×
New Hampshire8,1310.99×
Hawaii7,9500.89×
Maine7,4811×
Montana6,4951.12×
Rhode Island5,6250.85×
Alaska5,1901.16×
Washington, District of Columbia4,3520.69×
Delaware4,2180.73×
South Dakota4,2000.87×
North Dakota3,8670.9×
Wyoming3,2351.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Urban audience
BrandAffinityCategory
Chris Pine24.49×Movies & TV
Superman3.3×Movies & TV
Henry Cavill7.31×Movies & TV
Star Trek8.89×Movies & TV
Harry Potter2.47×Movies & TV
GameStop3.89×Games
Rotten Tomatoes5.54×Movies & TV
Magic: The Gathering6.4×Games
Houston Astros4.61×Sports
Batman2.58×Movies & TV
Strategy games4.06×Games
George Clooney5.5×Movies & TV
Reddit2.04×Internet & Social Media
True Detective3.47×Movies & TV
Jennifer Lawrence4.83×Movies & TV
Tom Cruise3.94×Movies & TV
Ryan Reynolds4.82×Movies & TV
Role-playing games2.68×Games
Cate Blanchett6.97×Movies & TV
The Legend of Zelda4.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Urban audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
IndividualismJOY1.62
LGBTQ+ IdentityOPEN1.26
Convenience OrientationPREMIUM1.22
Community OrientationOPEN1.19
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Karl Urban
CountryShare
United States27.4%
Brazil10.3%
Germany7.4%

See Karl Urban audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Karl Urban have in United States?

Karl Urban has an estimated audience of 2,086,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Karl Urban fans?

32.5% of Karl Urban fans are female, 67.5% are male, with an average age of 35.8 years.

Which brands do Karl Urban fans like most?

Karl Urban fans show strongest brand affinity for Chris Pine (24.49×), Superman (3.3×), and Henry Cavill (7.31×) over the country average.

Where do Karl Urban fans live in United States?

Karl Urban fans in United States are most concentrated in California (reach 234,274), Texas (reach 195,129), and Florida (reach 134,435). These three regions account for the largest share of the active audience.

What other brands do Karl Urban fans also like?

Beyond Karl Urban itself, the audience over-indexes on Superman (3.3×), Henry Cavill (7.31×), Star Trek (8.89×), and Harry Potter (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.