Karl Urban Audience in United States

Karl Urban logo

Karl Urban has an estimated audience of 2,086,796 people in United States. 32.5% are female, 67.5% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, Dog breed, Winemaking, Justice, Atkins diet.

The average Karl Urban fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, Dog breed, Winemaking, with strongest over-indexing on Nebraska (4.91× the country average). Demographically, the Karl Urban audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Karl Urban fans

Demographic split for Karl Urban audience in United States
MetricValue
Female32.5%
Male67.5%
Average age35.8
Estimated audience size2,086,796

Audience persona

The typical Karl Urban fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Karl Urban in United States
RegionReachAffinity
California234,2741.02×
Texas195,1291.09×
Florida134,4350.95×
New York102,7430.88×
Illinois70,4201.01×
Pennsylvania67,4840.96×
Ohio65,5421.02×
North Carolina61,1130.97×
Georgia59,2070.92×
Michigan58,8131.08×
Washington52,4451.25×
Virginia50,6631×
Arizona49,2371.16×
New Jersey44,9400.85×
Tennessee43,5541.04×
Indiana40,6701.07×
Colorado38,9751.18×
Missouri37,3281.11×
Massachusetts37,2900.91×
Maryland31,4840.88×
Oregon30,8471.29×
Wisconsin30,7130.98×
South Carolina29,2600.93×
Minnesota29,0740.97×
Oklahoma28,6131.23×
Kentucky28,5321.09×
Alabama26,6080.91×
Louisiana23,6270.88×
Utah23,3791.25×
Nevada21,1191.05×
Connecticut18,8900.9×
Arkansas18,0811.05×
Kansas16,8081.02×
Iowa16,3350.95×
Mississippi14,0800.82×
Idaho12,9261.24×
New Mexico11,7891.13×
Nebraska10,1790.97×
West Virginia8,9050.92×
New Hampshire8,1310.99×
Hawaii7,9500.89×
Maine7,4811×
Montana6,4951.12×
Rhode Island5,6250.85×
Alaska5,1901.16×
Washington, District of Columbia4,3520.69×
Delaware4,2180.73×
South Dakota4,2000.87×
North Dakota3,8670.9×
Wyoming3,2351.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Urban audience
BrandAffinityCategory
Nebraska4.91×Travel & Leisure
Dog breed1.76×Pets & Animals
Winemaking5.56×Food & Beverages
Justice2.16×Politics & Society
Atkins diet3.79×Health
Pendleton, Oregon8.89×Travel & Leisure
Hypertext3.36×Technology & Electronics
Ironmongery5.54×Home & Garden
Sailor2.38×Travel & Leisure
Temple Grandin3.06×Literature
WESH1.94×Movies & TV
Enfamil2.7×Kids & Family
Google Analytics1.95×Internet & Social Media
Nielsen Corporation7.31×Business & Career
Temple Grandin2.9×Literature
Ayrton Senna3.55×Sports
Mike Conley, Jr.2.92×Sports
The Professor (Gilligan's Island)3.69×
WSVN1.82×Movies & TV
Italic languages1.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Urban audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
IndividualismJOY1.62
LGBTQ+ IdentityOPEN1.26
Convenience OrientationPREMIUM1.22
Community OrientationOPEN1.19
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Karl Urban
CountryShare
United States27.4%
Brazil10.3%
Germany7.4%

See Karl Urban audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Karl Urban have in United States?

Karl Urban has an estimated audience of 2,086,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Karl Urban fans?

32.5% of Karl Urban fans are female, 67.5% are male, with an average age of 35.8 years.

Which brands do Karl Urban fans like most?

Karl Urban fans show strongest brand affinity for Nebraska (4.91×), Dog breed (1.76×), and Winemaking (5.56×) over the country average.

Where do Karl Urban fans live in United States?

Karl Urban fans in United States are most concentrated in California (reach 234,274), Texas (reach 195,129), and Florida (reach 134,435). These three regions account for the largest share of the active audience.

What other brands do Karl Urban fans also like?

Beyond Karl Urban itself, the audience over-indexes on Dog breed (1.76×), Winemaking (5.56×), Justice (2.16×), and Atkins diet (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.