Lupin Audience in Germany
Lupin has an estimated audience of 639,370 people in Germany. 53.2% are female, 46.8% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Theocracy, Hiroshige, Stradivarius, Progressive rock.
The average Lupin fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Theocracy, Hiroshige, with strongest over-indexing on Dog breed (1.64× the country average). Demographically, the Lupin audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Lupin fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.2 |
| Estimated audience size | 639,370 |
Audience persona
The typical Lupin fan in Germany is balanced, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 310,932 | 1.21× |
| Bayern | 204,052 | 1.08× |
| Baden-Württemberg | 190,554 | 1.19× |
| Niedersachsen | 114,821 | 1.01× |
| Hessen | 106,315 | 1.19× |
| Rheinland-Pfalz | 59,434 | 1.01× |
| Berlin | 58,043 | 1.11× |
| Sachsen | 49,911 | 0.87× |
| Schleswig-Holstein | 41,196 | 0.98× |
| Hamburg | 30,614 | 1.16× |
| Brandenburg | 30,262 | 0.83× |
| Sachsen-Anhalt | 23,862 | 0.79× |
| Thüringen | 22,065 | 0.74× |
| Mecklenburg-Vorpommern | 18,339 | 0.82× |
| Saarland | 13,684 | 0.95× |
| Bremen | 10,701 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.64× | Pets & Animals |
| Theocracy | 14.79× | Music & Radio |
| Hiroshige | 18.12× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.85× | Music & Radio |
| Mustard seed | 11.75× | Food & Beverages |
| Unique Gifts | 1.56× | Shopping |
| Loincloth | 3.16× | Fashion & Accessoires |
| KLIX (AM) | 2.25× | Music & Radio |
| Kloten | 11.18× | Travel & Leisure |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Personalised Gifts | 1.56× | Home & Garden |
| Este, Veneto | 2.02× | Travel & Leisure |
| Esra Erol | 4.53× | Movies & TV |
| Israel | 1.59× | Travel & Leisure |
| Moroccan riad | 4.64× | Politics & Society |
| Snow White (Fables) | 1.61× | Literature |
| Google Photos | 1.87× | Technology & Electronics |
| Home Delivery | 1.77× | Food & Beverages |
| Zagreb | 2.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.16 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.5% |
| Brazil | 10.4% |
| India | 8.9% |
See Lupin audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Lupin have in Germany?
Lupin has an estimated audience of 639,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lupin fans?
53.2% of Lupin fans are female, 46.8% are male, with an average age of 37.2 years.
Which brands do Lupin fans like most?
Lupin fans show strongest brand affinity for Dog breed (1.64×), Theocracy (14.79×), and Hiroshige (18.12×) over the country average.
Where do Lupin fans live in Germany?
Lupin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 310,932), Bayern (reach 204,052), and Baden-Württemberg (reach 190,554). These three regions account for the largest share of the active audience.
What other brands do Lupin fans also like?
Beyond Lupin itself, the audience over-indexes on Theocracy (14.79×), Hiroshige (18.12×), Stradivarius (1.97×), and Progressive rock (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lupin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.