Rascasse Audience Intelligence

Lupin Audience in Germany

A data profile of the people who buy, follow and care about Lupin in Germany — modelled from more than twelve digital signal sources. Lupin has an estimated audience of 1,219,909 people in Germany.

#79among TV series in Germany#176among Movie / TV Show / Series in Germany#586in Movies & TV

The average Lupin fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include JetBrains, Eva Green, Charlotte Gainsbourg, with strongest over-indexing on JetBrains (112.48× the country average).

Demographically, the Lupin audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lupin fan in Germany is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for JetBrains.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lupin profile in Germany.

Audience size
1.2M
in Germany
Gender
52.7%♀
47.3% male
Age
37.9
average years
Country rank
#5420
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lupin viewers

52.7% are female, 47.3% are male, average age 37.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Lupin audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age37.9
Estimated audience size1,219,909
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Lupin audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Lupin audience comes from Germany.

Worldwide audience distribution share by country for Lupin
CountryShare
Germany10.3%
United States9.9%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lupin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lupin fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.16×
02Nordrhein-Westfalen~300K1.13×
03Bayern~200K1.10×
04Hessen~100K1.09×
05Hamburg~30K1.09×
06Niedersachsen~100K1.03×
07Rheinland-Pfalz~60K1.03×
08Berlin~60K1.01×
09Saarland~20K1.00×
10Bremen~10K0.99×
11Schleswig-Holstein~40K0.98×
12Sachsen~60K0.96×
13Brandenburg~30K0.90×
14Mecklenburg-Vorpommern~20K0.90×
15Thüringen~30K0.89×
16Sachsen-Anhalt~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Lupin, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lupin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lupin audience
#·InterestCategoryAffinity×
01JetBrainsTechnology & Electronics112.48×
02Charlotte GainsbourgMovies & TV58.00×
03Eva GreenMovies & TV50.22×
043rd Rock from the SunMovies & TV33.46×
05Ron PerlmanMovies & TV32.05×
06The IntouchablesMovies & TV28.78×
07Ron HowardMovies & TV26.58×
08Omar SyMovies & TV23.63×
09Bruce CampbellMovies & TV23.47×
10Bryce Dallas HowardMovies & TV18.67×
11Lucy HaleMovies & TV16.20×
12Chris PrattMovies & TV15.42×
13Vincent D'OnofrioMovies & TV12.89×
14Andy SambergMovies & TV12.48×
15Jurassic WorldMovies & TV7.24×
16Black comedyMovies & TV5.62×
17HugendubelShopping3.01×
18NatureHome & Garden2.45×
19Harry PotterMovies & TV1.87×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lupin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lupin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.31×
Community OrientationOPEN1.30×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lupin audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.75×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lupin have in Germany?

Lupin has an estimated audience of 1,219,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lupin viewers?

52.7% of Lupin fans are female, 47.3% are male, with an average age of 37.9 years.

03

Which brands do Lupin fans like most?

Lupin fans show strongest brand affinity for JetBrains (112.48×), Eva Green (50.22×), and Charlotte Gainsbourg (58×) over the country average.

04

Where do Lupin fans live in Germany?

Lupin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lupin fans also like?

Beyond Lupin itself, the audience over-indexes on Eva Green (50.22×), Charlotte Gainsbourg (58×), The Intouchables (28.78×), and Ron Perlman (32.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Lupin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lupin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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