Lupin Audience in United States
Lupin has an estimated audience of 1,156,680 people in United States. 59.6% are female, 40.4% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Jurassic World, Indeed.com, Diane Keaton.
The average Lupin fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Jurassic World, with strongest over-indexing on Google Maps (4.42× the country average). Demographically, the Lupin audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Lupin fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.5 |
| Estimated audience size | 1,156,680 |
Audience persona
The typical Lupin fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 138,796 | 1.09× |
| Texas | 82,935 | 0.83× |
| Florida | 79,185 | 1.01× |
| New York | 77,551 | 1.2× |
| Illinois | 37,905 | 0.98× |
| Pennsylvania | 37,834 | 0.97× |
| Georgia | 35,291 | 0.99× |
| New Jersey | 35,036 | 1.19× |
| North Carolina | 34,443 | 0.99× |
| Washington | 31,449 | 1.36× |
| Virginia | 31,273 | 1.11× |
| Massachusetts | 31,127 | 1.37× |
| Ohio | 30,793 | 0.86× |
| Michigan | 28,739 | 0.95× |
| Maryland | 24,543 | 1.23× |
| Arizona | 20,188 | 0.85× |
| Tennessee | 18,956 | 0.82× |
| Colorado | 18,914 | 1.04× |
| Minnesota | 18,329 | 1.11× |
| Oregon | 17,139 | 1.29× |
| Indiana | 16,577 | 0.78× |
| Wisconsin | 15,851 | 0.91× |
| Missouri | 15,060 | 0.81× |
| South Carolina | 13,952 | 0.8× |
| Connecticut | 13,580 | 1.17× |
| Alabama | 13,464 | 0.83× |
| Louisiana | 11,942 | 0.8× |
| Maine | 10,942 | 2.64× |
| Kentucky | 10,813 | 0.75× |
| Oklahoma | 9,149 | 0.71× |
| Utah | 8,788 | 0.85× |
| Nevada | 8,511 | 0.76× |
| Kansas | 7,247 | 0.8× |
| Iowa | 6,880 | 0.72× |
| New Hampshire | 6,738 | 1.48× |
| Mississippi | 6,716 | 0.7× |
| Arkansas | 6,650 | 0.7× |
| Idaho | 5,511 | 0.95× |
| Washington, District of Columbia | 4,860 | 1.4× |
| Hawaii | 4,646 | 0.93× |
| Rhode Island | 4,148 | 1.13× |
| Nebraska | 3,950 | 0.68× |
| New Mexico | 3,919 | 0.68× |
| Alaska | 3,737 | 1.51× |
| Vermont | 3,645 | 1.79× |
| West Virginia | 3,573 | 0.66× |
| Montana | 3,085 | 0.96× |
| Delaware | 2,970 | 0.93× |
| South Dakota | 1,693 | 0.63× |
| North Dakota | 1,460 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.42× | Internet & Social Media |
| Capital One | 4.42× | Business & Career |
| Jurassic World | 10.1× | Movies & TV |
| Indeed.com | 4.11× | Business & Career |
| Diane Keaton | 5.82× | Movies & TV |
| Rose Leslie | 20.3× | Movies & TV |
| Bryce Dallas Howard | 8.86× | Movies & TV |
| Kia Sportage | 16.66× | Cars & Mobility |
| Beetlejuice | 3.85× | Movies & TV |
| Natalie Dormer | 17.02× | Movies & TV |
| MSN | 3.01× | News |
| Andy Samberg | 13.28× | Movies & TV |
| Enterprise Rent-A-Car | 4.07× | Cars & Mobility |
| CarGurus | 3.83× | Cars & Mobility |
| Bruce Willis | 4.68× | Movies & TV |
| Circle K | 4.52× | Shopping |
| Superman | 1.71× | Movies & TV |
| Aaron Rodgers | 4.06× | Sports |
| Google News | 3.62× | News |
| DeviantArt | 4.32× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Social Media Usage | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.23 |
| Individualism | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.5% |
| Brazil | 10.4% |
| India | 8.9% |
See Lupin audiences in other countries
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- Survival skills (36,160,023)
Frequently asked questions
How many fans does Lupin have in United States?
Lupin has an estimated audience of 1,156,680 people in United States, concentrated in California and Texas.
What is the gender split and age of Lupin fans?
59.6% of Lupin fans are female, 40.4% are male, with an average age of 39.5 years.
Which brands do Lupin fans like most?
Lupin fans show strongest brand affinity for Google Maps (4.42×), Capital One (4.42×), and Jurassic World (10.1×) over the country average.
Where do Lupin fans live in United States?
Lupin fans in United States are most concentrated in California (reach 138,796), Texas (reach 82,935), and Florida (reach 79,185). These three regions account for the largest share of the active audience.
What other brands do Lupin fans also like?
Beyond Lupin itself, the audience over-indexes on Capital One (4.42×), Jurassic World (10.1×), Indeed.com (4.11×), and Diane Keaton (5.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lupin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.