Rascasse Audience Intelligence

Lupin Audience in United States

A data profile of the people who buy, follow and care about Lupin in United States — modelled from more than twelve digital signal sources. Lupin has an estimated audience of 1,166,865 people in United States.

#409among TV series in United States#1562among Movie / TV Show / Series in United States#3743in Movies & TV

The average Lupin fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jurassic World, Diane Keaton, Chris Pratt, with strongest over-indexing on Jurassic World (8.27× the country average).

Demographically, the Lupin audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lupin fan in United States is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Jurassic World.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lupin profile in United States.

Audience size
1.2M
in United States
Gender
55.1%♀
44.9% male
Age
39.3
average years
Country rank
#21288
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lupin viewers

55.1% are female, 44.9% are male, average age 39.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Lupin audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.3
Estimated audience size1,166,865
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Lupin audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Lupin audience comes from United States.

Worldwide audience distribution share by country for Lupin
CountryShare
Germany10.3%
United States9.9%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lupin audience in United States is strongest.

Fig. 05

Top regions by affinity

Lupin fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K2.55×
02Vermont~4K1.77×
03New Hampshire~7K1.48×
04Alaska~4K1.47×
05Massachusetts~30K1.36×
06Washington~30K1.30×
07Washington, District of Columbia~4K1.28×
08New Jersey~40K1.26×
09Oregon~20K1.19×
10New York~80K1.17×
11Maryland~20K1.17×
12Connecticut~10K1.14×
13Rhode Island~4K1.12×
14Virginia~30K1.08×
15Minnesota~20K1.08×
16California~100K1.04×
17Montana~3K1.00×
18Florida~80K0.98×
19Delaware~3K0.97×
20Pennsylvania~40K0.96×
21Georgia~30K0.96×
22Colorado~20K0.96×
23Illinois~40K0.95×
24North Carolina~30K0.95×
25Hawaii~5K0.95×
26Idaho~5K0.94×
27Michigan~30K0.92×
28Wisconsin~20K0.89×
29Utah~9K0.88×
30Ohio~30K0.85×
31Arizona~20K0.85×
32Louisiana~10K0.85×
33Kansas~8K0.84×
34Tennessee~20K0.82×
35Missouri~20K0.82×
36South Carolina~10K0.81×
37Alabama~10K0.81×
38Kentucky~10K0.80×
39Texas~80K0.79×
40Mississippi~7K0.79×
41South Dakota~2K0.79×
42Indiana~20K0.78×
43Nevada~9K0.78×
44Nebraska~5K0.78×
45Iowa~7K0.77×
46West Virginia~4K0.76×
47North Dakota~2K0.76×
48Oklahoma~10K0.75×
49Arkansas~7K0.75×
50New Mexico~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Lupin, United States
0.73×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lupin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lupin audience
#·InterestCategoryAffinity×
01Sophie MarceauMovies & TV15.94×
02Rose LeslieMovies & TV13.63×
03Cheech MarinMovies & TV10.96×
04Andy SambergMovies & TV10.60×
05Jurassic WorldMovies & TV8.27×
06TVLineNews7.96×
07Chris PrattMovies & TV7.32×
08Terry CrewsMovies & TV7.04×
09James McAvoyMovies & TV7.03×
10Bryce Dallas HowardMovies & TV6.79×
11TV GuideMovies & TV6.77×
12Mrs. DoubtfireMovies & TV6.63×
13Cats (musical)Music & Radio5.38×
14ZootopiaMovies & TV5.14×
15Diane KeatonMovies & TV4.24×
16Tony AwardArts & Culture3.52×
17Mystery fictionLiterature2.10×
18Britney SpearsMusic & Radio2.00×
19Pizza HutFood & Beverages1.92×
20SubwayFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lupin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lupin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
PatriotismCONSERVATISM1.37×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lupin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lupin have in United States?

Lupin has an estimated audience of 1,166,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lupin viewers?

55.1% of Lupin fans are female, 44.9% are male, with an average age of 39.3 years.

03

Which brands do Lupin fans like most?

Lupin fans show strongest brand affinity for Jurassic World (8.27×), Diane Keaton (4.24×), and Chris Pratt (7.32×) over the country average.

04

Where do Lupin fans live in United States?

Lupin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lupin fans also like?

Beyond Lupin itself, the audience over-indexes on Diane Keaton (4.24×), Chris Pratt (7.32×), Bryce Dallas Howard (6.79×), and Andy Samberg (10.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Lupin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lupin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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