Medina Audience in Germany
Medina has an estimated audience of 520,228 people in Germany. 46.7% are female, 53.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cat Stevens, Western Union, Islamic banking, Satire, Country rap.
The average Medina fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cat Stevens, Western Union, Islamic banking, with strongest over-indexing on Cat Stevens (97.84× the country average). Demographically, the Medina audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Medina fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.6 |
| Estimated audience size | 520,228 |
Audience persona
The typical Medina fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Cat Stevens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,903 | 1.36× |
| Bayern | 93,448 | 1.12× |
| Baden-Württemberg | 81,746 | 1.15× |
| Hessen | 54,627 | 1.38× |
| Niedersachsen | 49,126 | 0.97× |
| Berlin | 31,180 | 1.34× |
| Rheinland-Pfalz | 26,641 | 1.02× |
| Sachsen | 17,690 | 0.69× |
| Schleswig-Holstein | 17,047 | 0.91× |
| Hamburg | 14,899 | 1.27× |
| Brandenburg | 10,870 | 0.67× |
| Thüringen | 7,641 | 0.58× |
| Bremen | 7,464 | 1.68× |
| Sachsen-Anhalt | 7,342 | 0.54× |
| Saarland | 5,154 | 0.81× |
| Mecklenburg-Vorpommern | 5,070 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat Stevens | 97.84× | Music & Radio |
| Western Union | 10.21× | Business & Career |
| Islamic banking | 23.1× | Business & Career |
| Satire | 7.54× | Literature |
| Country rap | 9.42× | Music & Radio |
| Netto Marken-Discount | 3.45× | Shopping |
| Real property | 6.22× | Home & Garden |
| Pillow | 6.03× | Home & Garden |
| Headphones | 6.79× | Technology & Electronics |
| Trabzonspor | 6.78× | Sports |
| Fenerbahçe S.K. | 5.78× | Sports |
| TRT 1 | 9.19× | Movies & TV |
| Beşiktaş J.K. | 5.26× | Sports |
| German television comedy | 5.85× | Movies & TV |
| Süleymaniye Mosque | 35.96× | Travel & Leisure |
| Al-Aqsa Mosque | 31.73× | Travel & Leisure |
| Pets | 1.71× | Pets & Animals |
| Ryanair | 2.42× | Travel & Leisure |
| Allgäu | 5.35× | Travel & Leisure |
| Fanatik | 5.4× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Spirituality | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 10.4% |
| United States | 9.8% |
| Indonesia | 9.0% |
See Medina audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Medina have in Germany?
Medina has an estimated audience of 520,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medina fans?
46.7% of Medina fans are female, 53.3% are male, with an average age of 37.6 years.
Which brands do Medina fans like most?
Medina fans show strongest brand affinity for Cat Stevens (97.84×), Western Union (10.21×), and Islamic banking (23.1×) over the country average.
Where do Medina fans live in Germany?
Medina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,903), Bayern (reach 93,448), and Baden-Württemberg (reach 81,746). These three regions account for the largest share of the active audience.
What other brands do Medina fans also like?
Beyond Medina itself, the audience over-indexes on Western Union (10.21×), Islamic banking (23.1×), Satire (7.54×), and Country rap (9.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.