Medina Audience in Germany
Medina has an estimated audience of 520,228 people in Germany. 46.7% are female, 53.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Therme Erding, Christmas Gift, Natural rubber.
The average Medina fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Therme Erding, with strongest over-indexing on Progressive rock (2.94× the country average). Demographically, the Medina audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Medina fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.6 |
| Estimated audience size | 520,228 |
Audience persona
The typical Medina fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,903 | 1.36× |
| Bayern | 93,448 | 1.12× |
| Baden-Württemberg | 81,746 | 1.15× |
| Hessen | 54,627 | 1.38× |
| Niedersachsen | 49,126 | 0.97× |
| Berlin | 31,180 | 1.34× |
| Rheinland-Pfalz | 26,641 | 1.02× |
| Sachsen | 17,690 | 0.69× |
| Schleswig-Holstein | 17,047 | 0.91× |
| Hamburg | 14,899 | 1.27× |
| Brandenburg | 10,870 | 0.67× |
| Thüringen | 7,641 | 0.58× |
| Bremen | 7,464 | 1.68× |
| Sachsen-Anhalt | 7,342 | 0.54× |
| Saarland | 5,154 | 0.81× |
| Mecklenburg-Vorpommern | 5,070 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.94× | Music & Radio |
| Unique Gifts | 1.94× | Shopping |
| Therme Erding | 5.78× | Travel & Leisure |
| Christmas Gift | 1.99× | Kids & Family |
| Natural rubber | 2.42× | Cars & Mobility |
| Birthday Gifts | 1.74× | Kids & Family |
| Este, Veneto | 2.44× | Travel & Leisure |
| Medieval fantasy | 9.53× | Literature |
| Esra Erol | 3.79× | Movies & TV |
| Fast Five | 3.4× | Movies & TV |
| Buying a House | 3.65× | Home & Garden |
| Faculty of Medicine, Chulalongkorn University | 7.61× | Business & Career |
| Video izle | 1.82× | |
| Fat-tailed sheep | 10.21× | Pets & Animals |
| Laneige | 2.91× | Beauty & Wellness |
| Elbenwald.de | 4.89× | Shopping |
| Baiersbronn | 3.83× | Travel & Leisure |
| Viator | 2.88× | Travel & Leisure |
| Solo climbing | 1.59× | Sports |
| Geothermal heating | 2.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Spirituality | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 10.4% |
| United States | 9.8% |
| Indonesia | 9.0% |
See Medina audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Medina have in Germany?
Medina has an estimated audience of 520,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medina fans?
46.7% of Medina fans are female, 53.3% are male, with an average age of 37.6 years.
Which brands do Medina fans like most?
Medina fans show strongest brand affinity for Progressive rock (2.94×), Unique Gifts (1.94×), and Therme Erding (5.78×) over the country average.
Where do Medina fans live in Germany?
Medina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,903), Bayern (reach 93,448), and Baden-Württemberg (reach 81,746). These three regions account for the largest share of the active audience.
What other brands do Medina fans also like?
Beyond Medina itself, the audience over-indexes on Unique Gifts (1.94×), Therme Erding (5.78×), Christmas Gift (1.99×), and Natural rubber (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.