Rascasse Audience Intelligence

Medina Audience in Germany

A data profile of the people who buy, follow and care about Medina in Germany — modelled from more than twelve digital signal sources. Medina has an estimated audience of 520,228 people in Germany.

#207among City in Germany#961among POI in Germany#893in Travel & Leisure

The average Medina fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cat Stevens, Islamic banking, Netto Marken-Discount, with strongest over-indexing on Cat Stevens (55.42× the country average).

Demographically, the Medina audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medina fan in Germany is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Cat Stevens.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medina profile in Germany.

Audience size
520K
in Germany
Gender
46.7%♀
53.3% male
Age
37.6
average years
Country rank
#11375
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medina fans

46.7% are female, 53.3% are male, average age 37.6.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Medina audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age37.6
Estimated audience size520,228
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Medina audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Medina audience comes from Germany.

Worldwide audience distribution share by country for Medina
CountryShare
Saudi Arabia10.4%
United States9.8%
Indonesia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medina audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medina fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.72×
02Hessen~50K1.34×
03Nordrhein-Westfalen~200K1.33×
04Berlin~30K1.26×
05Hamburg~10K1.25×
06Baden-Württemberg~80K1.12×
07Bayern~90K1.09×
08Rheinland-Pfalz~30K1.02×
09Niedersachsen~50K0.97×
10Schleswig-Holstein~20K0.91×
11Saarland~6K0.87×
12Sachsen~20K0.70×
13Brandenburg~10K0.69×
14Thüringen~8K0.63×
15Sachsen-Anhalt~8K0.60×
16Mecklenburg-Vorpommern~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Medina, Germany
0.58×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medina audience
#·InterestCategoryAffinity×
01Cat StevensMusic & Radio55.42×
02Süleymaniye MosqueTravel & Leisure33.21×
03Islamic bankingBusiness & Career19.33×
04Islamic architectureHome & Garden15.25×
05God in IslamPolitics & Society10.16×
06Egypt national football teamSports8.39×
07QatarTravel & Leisure6.84×
08TRT 1Movies & TV5.98×
09SözcüNews5.89×
10Turkish AirlinesTravel & Leisure4.39×
11Country rapMusic & Radio4.35×
12TrabzonsporSports3.88×
13PillowHome & Garden3.73×
14Fenerbahçe S.K.Sports3.43×
15Western UnionBusiness & Career2.97×
16Netto Marken-DiscountShopping2.45×
17WhatsAppInternet & Social Media2.00×
18CommerzbankBusiness & Career1.87×
19AldiShopping1.80×
20KauflandShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medina audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
Urban LifestyleOPEN1.74×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medina audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.74×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medina have in Germany?

Medina has an estimated audience of 520,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medina fans?

46.7% of Medina fans are female, 53.3% are male, with an average age of 37.6 years.

03

Which brands do Medina fans like most?

Medina fans show strongest brand affinity for Cat Stevens (55.42×), Islamic banking (19.33×), and Netto Marken-Discount (2.45×) over the country average.

04

Where do Medina fans live in Germany?

Medina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Medina fans also like?

Beyond Medina itself, the audience over-indexes on Islamic banking (19.33×), Netto Marken-Discount (2.45×), God in Islam (10.16×), and Qatar (6.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Medina audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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