Medina Audience in United States

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Medina has an estimated audience of 2,304,100 people in United States. 56.9% are female, 43.1% are male, average age 41.1. Top regions: Ohio, California, Texas. Top brand affinities: Nationality, Progressive rock, Bank account, Panama, Sears.

The average Medina fan in United States is 41.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Nationality, Progressive rock, Bank account, with strongest over-indexing on Nationality (2.62× the country average). Demographically, the Medina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Medina fans

Demographic split for Medina audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.1
Estimated audience size2,304,100

Audience persona

The typical Medina fan in United States is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Medina in United States
RegionReachAffinity
Ohio399,0115.62×
California194,9640.77×
Texas193,3580.98×
New York182,3681.42×
Washington137,7392.98×
Minnesota109,1643.31×
Florida103,6240.66×
Virginia64,6551.15×
Illinois64,4110.84×
Georgia61,7670.87×
Washington, District of Columbia51,6607.46×
Massachusetts50,1771.11×
Pennsylvania49,2430.63×
New Jersey48,2400.82×
Michigan46,2300.77×
Tennessee42,2270.91×
Maryland39,9681.01×
Missouri39,4161.06×
North Carolina37,0220.53×
Arizona31,2460.66×
Wisconsin29,2420.84×
Kentucky26,3870.91×
South Carolina26,3670.76×
Indiana26,1160.62×
Colorado23,2730.64×
Oregon17,6220.67×
Alabama16,3190.51×
Connecticut16,0170.69×
Louisiana14,9740.5×
Arkansas13,8440.73×
Oklahoma11,3190.44×
Utah10,9190.53×
Nevada10,6300.48×
Kansas9,2480.51×
Iowa9,0130.47×
North Dakota8,6161.82×
Mississippi6,8940.36×
New Mexico6,0850.53×
West Virginia5,7120.53×
Nebraska5,0260.43×
Hawaii4,9960.5×
Idaho4,9220.43×
New Hampshire4,6480.51×
Maine4,3570.53×
Rhode Island3,4480.47×
Delaware3,2260.51×
Montana2,9360.46×
Alaska2,8320.57×
Vermont2,1910.54×
South Dakota2,1720.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medina audience
BrandAffinityCategory
Nationality2.62×Politics & Society
Progressive rock1.95×Music & Radio
Bank account1.94×Business & Career
Panama2.33×Travel & Leisure
Sears1.91×Shopping
Spinal muscular atrophy3.26×Health
Buying and Selling Real Estate2.57×Home & Garden
Bully (2011 film)2.15×Movies & TV
JTV (Indonesia)1.67×
Notre Dame Fighting Irish football1.51×Sports
Penn & Teller2.22×Movies & TV
Naomi Scott1.52×Movies & TV
Lebanese cuisine1.96×Food & Beverages
EShakti2.67×Shopping
Dental hygienist1.68×Health
Layne Staley1.55×Music & Radio
Mackenzie Foy1.86×Fashion & Accessoires
Buying a House1.67×Home & Garden
Julius Caesar (play)1.56×
Isabela (province)3.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medina audience
TraitClusterScore
SpiritualityBALANCE1.23
PatriotismCONSERVATISM1.11
Career OrientationPOWER1.07
Urban LifestyleOPEN1.02
DIY MentalityTHRILL1.02
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Medina
CountryShare
Saudi Arabia10.4%
United States9.8%
Indonesia9.0%

See Medina audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Medina have in United States?

Medina has an estimated audience of 2,304,100 people in United States, concentrated in Ohio and California.

What is the gender split and age of Medina fans?

56.9% of Medina fans are female, 43.1% are male, with an average age of 41.1 years.

Which brands do Medina fans like most?

Medina fans show strongest brand affinity for Nationality (2.62×), Progressive rock (1.95×), and Bank account (1.94×) over the country average.

Where do Medina fans live in United States?

Medina fans in United States are most concentrated in Ohio (reach 399,011), California (reach 194,964), and Texas (reach 193,358). These three regions account for the largest share of the active audience.

What other brands do Medina fans also like?

Beyond Medina itself, the audience over-indexes on Progressive rock (1.95×), Bank account (1.94×), Panama (2.33×), and Sears (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.