Medina Audience in United States
Medina has an estimated audience of 2,304,100 people in United States. 56.9% are female, 43.1% are male, average age 41.1. Top regions: Ohio, California, Texas. Top brand affinities: Powerball, Las Vegas, Dollar General, The UPS Store, Dentistry.
The average Medina fan in United States is 41.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Powerball, Las Vegas, Dollar General, with strongest over-indexing on Powerball (2.23× the country average). Demographically, the Medina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Medina fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.1 |
| Estimated audience size | 2,304,100 |
Audience persona
The typical Medina fan in United States is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Powerball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 399,011 | 5.62× |
| California | 194,964 | 0.77× |
| Texas | 193,358 | 0.98× |
| New York | 182,368 | 1.42× |
| Washington | 137,739 | 2.98× |
| Minnesota | 109,164 | 3.31× |
| Florida | 103,624 | 0.66× |
| Virginia | 64,655 | 1.15× |
| Illinois | 64,411 | 0.84× |
| Georgia | 61,767 | 0.87× |
| Washington, District of Columbia | 51,660 | 7.46× |
| Massachusetts | 50,177 | 1.11× |
| Pennsylvania | 49,243 | 0.63× |
| New Jersey | 48,240 | 0.82× |
| Michigan | 46,230 | 0.77× |
| Tennessee | 42,227 | 0.91× |
| Maryland | 39,968 | 1.01× |
| Missouri | 39,416 | 1.06× |
| North Carolina | 37,022 | 0.53× |
| Arizona | 31,246 | 0.66× |
| Wisconsin | 29,242 | 0.84× |
| Kentucky | 26,387 | 0.91× |
| South Carolina | 26,367 | 0.76× |
| Indiana | 26,116 | 0.62× |
| Colorado | 23,273 | 0.64× |
| Oregon | 17,622 | 0.67× |
| Alabama | 16,319 | 0.51× |
| Connecticut | 16,017 | 0.69× |
| Louisiana | 14,974 | 0.5× |
| Arkansas | 13,844 | 0.73× |
| Oklahoma | 11,319 | 0.44× |
| Utah | 10,919 | 0.53× |
| Nevada | 10,630 | 0.48× |
| Kansas | 9,248 | 0.51× |
| Iowa | 9,013 | 0.47× |
| North Dakota | 8,616 | 1.82× |
| Mississippi | 6,894 | 0.36× |
| New Mexico | 6,085 | 0.53× |
| West Virginia | 5,712 | 0.53× |
| Nebraska | 5,026 | 0.43× |
| Hawaii | 4,996 | 0.5× |
| Idaho | 4,922 | 0.43× |
| New Hampshire | 4,648 | 0.51× |
| Maine | 4,357 | 0.53× |
| Rhode Island | 3,448 | 0.47× |
| Delaware | 3,226 | 0.51× |
| Montana | 2,936 | 0.46× |
| Alaska | 2,832 | 0.57× |
| Vermont | 2,191 | 0.54× |
| South Dakota | 2,172 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerball | 2.23× | Games |
| Las Vegas | 2.38× | Travel & Leisure |
| Dollar General | 1.93× | Shopping |
| The UPS Store | 2.24× | Shopping |
| Dentistry | 2.52× | Business & Career |
| Wells Fargo | 1.81× | Business & Career |
| FC Bayern Munich | 2.85× | Sports |
| T-Mobile | 1.61× | Technology & Electronics |
| Doordash | 2.04× | Food & Beverages |
| AutoZone | 1.62× | Cars & Mobility |
| J. C. Penney | 1.97× | Shopping |
| Bank of America | 1.55× | Business & Career |
| FIFA World Cup | 1.51× | Sports |
| Real Madrid C.F. | 1.86× | Sports |
| Dollar Tree | 1.51× | Shopping |
| Alaska Airlines | 2.78× | Travel & Leisure |
| Livemusic | 1.79× | Music & Radio |
| La Liga | 3.05× | Sports |
| CarMax | 1.82× | Cars & Mobility |
| UEFA Champions League | 2.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.23 |
| Patriotism | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.07 |
| Urban Lifestyle | OPEN | 1.02 |
| DIY Mentality | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 10.4% |
| United States | 9.8% |
| Indonesia | 9.0% |
See Medina audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Medina have in United States?
Medina has an estimated audience of 2,304,100 people in United States, concentrated in Ohio and California.
What is the gender split and age of Medina fans?
56.9% of Medina fans are female, 43.1% are male, with an average age of 41.1 years.
Which brands do Medina fans like most?
Medina fans show strongest brand affinity for Powerball (2.23×), Las Vegas (2.38×), and Dollar General (1.93×) over the country average.
Where do Medina fans live in United States?
Medina fans in United States are most concentrated in Ohio (reach 399,011), California (reach 194,964), and Texas (reach 193,358). These three regions account for the largest share of the active audience.
What other brands do Medina fans also like?
Beyond Medina itself, the audience over-indexes on Las Vegas (2.38×), Dollar General (1.93×), The UPS Store (2.24×), and Dentistry (2.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.