Rascasse Audience Intelligence

Medina Audience in United States

A data profile of the people who buy, follow and care about Medina in United States — modelled from more than twelve digital signal sources. Medina has an estimated audience of 2,304,100 people in United States.

#189among City in United States#982among POI in United States#1010in Travel & Leisure

The average Medina fan in United States is 41.1 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include T-Mobile, Web server, Las Vegas, with strongest over-indexing on T-Mobile (1.8× the country average).

Demographically, the Medina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medina fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for T-Mobile.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medina profile in United States.

Audience size
2.3M
in United States
Gender
56.9%♀
43.1% male
Age
41.1
average years
Country rank
#12714
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medina fans

56.9% are female, 43.1% are male, average age 41.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Medina audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.1
Estimated audience size2,304,100
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Medina audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Medina audience comes from United States.

Worldwide audience distribution share by country for Medina
CountryShare
Saudi Arabia10.4%
United States9.8%
Indonesia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medina audience in United States is strongest.

Fig. 05

Top regions by affinity

Medina fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K8.04×
02Ohio~400K6.02×
03Minnesota~100K3.52×
04Washington~100K3.23×
05North Dakota~10K2.41×
06New York~200K1.34×
07Virginia~60K1.09×
08Massachusetts~50K1.03×
09Missouri~40K1.00×
10Tennessee~50K0.99×
11Maryland~40K0.99×
12Texas~200K0.90×
13Kentucky~30K0.88×
14Wisconsin~30K0.83×
15Georgia~60K0.81×
16Illinois~60K0.78×
17New Jersey~50K0.77×
18Michigan~40K0.73×
19South Carolina~30K0.73×
20Arkansas~10K0.73×
21California~200K0.71×
22Alaska~3K0.70×
23Connecticut~20K0.67×
24Vermont~3K0.66×
25Oregon~20K0.65×
26Arizona~30K0.64×
27Florida~100K0.63×
28West Virginia~7K0.63×
29Pennsylvania~50K0.62×
30Indiana~30K0.61×
31Colorado~20K0.61×
32Maine~5K0.59×
33Delaware~4K0.59×
34New Mexico~7K0.58×
35New Hampshire~5K0.58×
36Montana~4K0.58×
37Hawaii~6K0.57×
38South Dakota~3K0.57×
39Rhode Island~4K0.56×
40Utah~10K0.54×
41Kansas~10K0.54×
42Alabama~20K0.52×
43Louisiana~20K0.52×
44North Carolina~40K0.51×
45Iowa~10K0.51×
46Nebraska~6K0.51×
47Idaho~6K0.51×
48Nevada~10K0.49×
49Oklahoma~10K0.47×
50Mississippi~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Medina, United States
0.45×1.00×8.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medina audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.32×
02Web serverTechnology & Electronics3.93×
03San Diego PadresSports3.29×
04Cleveland GuardiansSports2.99×
05Milwaukee BrewersSports2.34×
06Detroit TigersSports2.04×
07Las VegasTravel & Leisure2.00×
08The UPS StoreShopping1.88×
09T-MobileTechnology & Electronics1.80×
10Spanish languagePolitics & Society1.80×
11UEFA Champions LeagueSports1.80×
12DentistryBusiness & Career1.79×
13PowerballGames1.75×
14Catholic ChurchPolitics & Society1.74×
15InnovationBusiness & Career1.70×
16Real propertyHome & Garden1.60×
17RadioTechnology & Electronics1.56×
18United Parcel ServiceBusiness & Career1.52×
19Credit (finance)Business & Career1.52×
20DoordashFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
SpiritualityBALANCE1.49×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medina audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Social Media UsageJOY0.77×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medina have in United States?

Medina has an estimated audience of 2,304,100 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Medina fans?

56.9% of Medina fans are female, 43.1% are male, with an average age of 41.1 years.

03

Which brands do Medina fans like most?

Medina fans show strongest brand affinity for T-Mobile (1.8×), Web server (3.93×), and Las Vegas (2×) over the country average.

04

Where do Medina fans live in United States?

Medina fans in United States are most concentrated in Ohio (reach ~400K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Medina fans also like?

Beyond Medina itself, the audience over-indexes on Web server (3.93×), Las Vegas (2×), Powerball (1.75×), and The UPS Store (1.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Medina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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