Mel B Audience in Germany
Mel B has an estimated audience of 236,756 people in Germany. 61.2% are female, 38.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New Era (Namibia), Ireen Sheer, Panama, Mortgage insurance, Microsoft Exchange Server.
The average Mel B fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New Era (Namibia), Ireen Sheer, Panama, with strongest over-indexing on New Era (Namibia) (2.71× the country average). Demographically, the Mel B audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Mel B fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 39.7 |
| Estimated audience size | 236,756 |
Audience persona
The typical Mel B fan in Germany is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for New Era (Namibia).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,686 | 1.02× |
| Bayern | 38,912 | 1.02× |
| Baden-Württemberg | 32,747 | 1.01× |
| Niedersachsen | 23,077 | 1× |
| Hessen | 20,225 | 1.12× |
| Berlin | 14,398 | 1.36× |
| Sachsen | 13,085 | 1.13× |
| Rheinland-Pfalz | 12,593 | 1.06× |
| Schleswig-Holstein | 7,620 | 0.9× |
| Brandenburg | 7,009 | 0.95× |
| Hamburg | 6,106 | 1.14× |
| Sachsen-Anhalt | 4,946 | 0.81× |
| Thüringen | 4,862 | 0.81× |
| Mecklenburg-Vorpommern | 3,847 | 0.85× |
| Saarland | 2,466 | 0.85× |
| Bremen | 1,964 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Era (Namibia) | 2.71× | News |
| Ireen Sheer | 1.6× | Music & Radio |
| Panama | 2.28× | Travel & Leisure |
| Mortgage insurance | 6.65× | Business & Career |
| Microsoft Exchange Server | 4.24× | Technology & Electronics |
| Pulse of Europe | 2.64× | Politics & Society |
| Iris van Herpen | 3.51× | Fashion & Accessoires |
| Vincenzo Bellini | 4.55× | Music & Radio |
| Ernesto Valverde | 2.59× | Sports |
| No Escape (1994 film) | 1.94× | Movies & TV |
| FC Emmen | 1.69× | Sports |
| Queercore | 2.38× | Music & Radio |
| meteo.it | 1.58× | News |
| ICHEC Brussels Management School | 4.75× | Business & Career |
| Empuriabrava | 2.29× | Travel & Leisure |
| Karadeniz Ereğli | 2.28× | Travel & Leisure |
| Bugul Noz | 6.4× | Literature |
| Mohamed Barakat | 4.12× | Sports |
| ENVE Composites | 1.67× | Cars & Mobility |
| Épernay | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Risk Appetite | THRILL | 1.3 |
| Convenience Orientation | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.1 |
| Mindfulness | BALANCE | 1.09 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 19.8% |
| Germany | 5.6% |
See Mel B audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Mel B have in Germany?
Mel B has an estimated audience of 236,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mel B fans?
61.2% of Mel B fans are female, 38.8% are male, with an average age of 39.7 years.
Which brands do Mel B fans like most?
Mel B fans show strongest brand affinity for New Era (Namibia) (2.71×), Ireen Sheer (1.6×), and Panama (2.28×) over the country average.
Where do Mel B fans live in Germany?
Mel B fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,686), Bayern (reach 38,912), and Baden-Württemberg (reach 32,747). These three regions account for the largest share of the active audience.
What other brands do Mel B fans also like?
Beyond Mel B itself, the audience over-indexes on Ireen Sheer (1.6×), Panama (2.28×), Mortgage insurance (6.65×), and Microsoft Exchange Server (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mel B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.