Rascasse Audience Intelligence

Mel B Audience in Germany

Name: Mel B — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mel B in Germany — modelled from more than twelve digital signal sources. Mel B has an estimated audience of 249,819 people in Germany.

#159among Pop in Germany #4310among Person in Germany #2536in Music & Radio

The average Mel B fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bruno Mars, Taylor Swift, CoolSculpting, with strongest over-indexing on Bruno Mars (21.38× the country average).

Demographically, the Mel B audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mel B fan in Germany is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Bruno Mars.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mel B profile in Germany.

Audience size

250K

in Germany

Gender

61.2%♀

38.8% male

Age

39.7

average years

Country rank

#19670

Person in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mel B fans

61.2% are female, 38.8% are male, average age 39.7.

Fig. 02

Gender split

61.2%

Female

38.8%

Male

Demographic split for Mel B audience in Germany
Metric	Value
Female	61.2%
Male	38.8%
Average age	39.7
Estimated audience size	249,819

Fig. 03

Age distribution

Age distribution of the Mel B audience in Germany
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		17%
40-49		20%
50+		24%

Fig. 04

Worldwide distribution

6.2%

of the worldwide Mel B audience comes from Germany.

Worldwide audience distribution share by country for Mel B
Country	Share
United States	32.7%
United Kingdom	19.4%
Germany	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mel B audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mel B fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~10K	1.20×
02	Sachsen	~10K	1.08×
03	Hessen	~20K	1.05×
04	Rheinland-Pfalz	~10K	1.05×
05	Hamburg	~6K	1.05×
06	Nordrhein-Westfalen	~50K	1.02×
07	Bayern	~40K	0.98×
08	Brandenburg	~7K	0.98×
09	Baden-Württemberg	~30K	0.97×
10	Niedersachsen	~20K	0.97×
11	Thüringen	~6K	0.97×
12	Bremen	~2K	0.97×
13	Schleswig-Holstein	~8K	0.96×
14	Sachsen-Anhalt	~6K	0.96×
15	Saarland	~3K	0.95×
16	Mecklenburg-Vorpommern	~4K	0.94×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mel B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mel B audience
#	Interest	Category	×
01	CoolSculpting	Health	50.74×
02	Bruno Mars	Music & Radio	21.38×
03	Backstreet Boys	Music & Radio	11.82×
04	Christina Aguilera	Music & Radio	10.45×
05	One Direction	Music & Radio	8.80×
06	Taylor Swift	Music & Radio	7.55×
07	Harry Styles	Music & Radio	5.63×
08	Jennifer Lopez	Music & Radio	4.80×
09	Heidi Klum	Fashion & Accessoires	4.64×
10	Shakira	Music & Radio	4.29×
11	Nightclubs	Music & Radio	2.84×
12	Classical music	Music & Radio	2.39×
13	Hobby	Home & Garden	2.24×
14	Jazz music	Music & Radio	1.86×
15	Politics	Politics & Society	1.85×
16	Pop music	Music & Radio	1.81×
17	YouTube	Movies & TV	1.70×
18	Harry Potter	Movies & TV	1.65×
19	Rossmann	Shopping	1.56×
20	Comedy movies	Movies & TV	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mel B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mel B audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.68×
Community Orientation	OPEN	1.66×
Tradition	CONSERVATISM	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mel B audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.44×
Quality Awareness	PREMIUM	0.53×
Family Orientation	CONSERVATISM	0.57×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mel B have in Germany?

Mel B has an estimated audience of 249,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mel B fans?

61.2% of Mel B fans are female, 38.8% are male, with an average age of 39.7 years.

Which brands do Mel B fans like most?

Mel B fans show strongest brand affinity for Bruno Mars (21.38×), Taylor Swift (7.55×), and CoolSculpting (50.74×) over the country average.

Where do Mel B fans live in Germany?

Mel B fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Mel B fans also like?

Beyond Mel B itself, the audience over-indexes on Taylor Swift (7.55×), CoolSculpting (50.74×), Christina Aguilera (10.45×), and Heidi Klum (4.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

Michael Jackson (8,452,300)
Sarah Connor (5,713,860)
Taylor Swift (5,528,884)
Dieter Bohlen (4,538,081)
Lena Meyer-Landrut (4,072,049)

See Mel B audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mel B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →