Mel B Audience in United States
Mel B has an estimated audience of 1,440,363 people in United States. 57.5% are female, 42.5% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Tezz, The Devil's Rejects, Elsword, Whataburger, JDSU.
The average Mel B fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, The Devil's Rejects, Elsword, with strongest over-indexing on Tezz (20× the country average). Demographically, the Mel B audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Mel B fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.2 |
| Estimated audience size | 1,440,363 |
Audience persona
The typical Mel B fan in United States is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Tezz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 163,732 | 1.03× |
| Texas | 124,212 | 1× |
| Florida | 100,342 | 1.03× |
| New York | 90,962 | 1.13× |
| Georgia | 54,048 | 1.22× |
| Pennsylvania | 53,043 | 1.09× |
| Illinois | 51,177 | 1.07× |
| Ohio | 48,826 | 1.1× |
| North Carolina | 47,096 | 1.09× |
| Michigan | 40,957 | 1.09× |
| New Jersey | 39,402 | 1.08× |
| Arizona | 36,790 | 1.25× |
| Virginia | 36,778 | 1.05× |
| Maryland | 30,785 | 1.24× |
| Tennessee | 29,485 | 1.02× |
| Washington | 29,146 | 1.01× |
| Massachusetts | 28,876 | 1.02× |
| Indiana | 26,448 | 1.01× |
| Alabama | 25,229 | 1.25× |
| Missouri | 23,706 | 1.02× |
| South Carolina | 22,000 | 1.02× |
| Louisiana | 20,232 | 1.09× |
| Colorado | 19,895 | 0.88× |
| Wisconsin | 19,434 | 0.9× |
| Minnesota | 18,610 | 0.9× |
| Kentucky | 17,731 | 0.98× |
| Oklahoma | 16,461 | 1.03× |
| Oregon | 15,635 | 0.95× |
| Connecticut | 15,510 | 1.07× |
| Nevada | 13,966 | 1× |
| Mississippi | 12,420 | 1.05× |
| Utah | 11,928 | 0.92× |
| Arkansas | 11,094 | 0.93× |
| Iowa | 11,025 | 0.93× |
| Kansas | 10,663 | 0.94× |
| Hawaii | 9,540 | 1.54× |
| Idaho | 6,358 | 0.88× |
| Nebraska | 6,325 | 0.88× |
| New Mexico | 6,142 | 0.85× |
| West Virginia | 5,987 | 0.89× |
| New Hampshire | 5,057 | 0.89× |
| Maine | 4,627 | 0.9× |
| Washington, District of Columbia | 4,437 | 1.02× |
| Rhode Island | 4,436 | 0.97× |
| Delaware | 3,866 | 0.97× |
| Montana | 3,353 | 0.84× |
| Alaska | 3,155 | 1.02× |
| South Dakota | 2,394 | 0.72× |
| North Dakota | 2,331 | 0.79× |
| Vermont | 1,889 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 20× | Movies & TV |
| The Devil's Rejects | 20× | Movies & TV |
| Elsword | 21.56× | Games |
| Whataburger | 2.01× | Food & Beverages |
| JDSU | 3.07× | Business & Career |
| Horeca | 12.96× | Travel & Leisure |
| Nationality | 1.75× | Politics & Society |
| Google Photos | 1.89× | Technology & Electronics |
| John Havlicek | 11.92× | Sports |
| Johns Hopkins School of Nursing | 10.07× | Business & Career |
| Home staging | 3.15× | Home & Garden |
| Lenny Henry | 16.3× | Movies & TV |
| Scratching post | 5× | Pets & Animals |
| Guy Fieri | 2.01× | Movies & TV |
| Ross County F.C. | 20× | Sports |
| Chromebook | 2.52× | Technology & Electronics |
| Grinch | 1.73× | Movies & TV |
| Vickie Guerrero | 6.21× | Business & Career |
| Hooked on Phonics | 4.31× | Kids & Family |
| Corona (band) | 2.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.63 |
| Community Orientation | OPEN | 1.53 |
| Mindfulness | BALANCE | 1.33 |
| Spirituality | BALANCE | 1.25 |
| Individualism | JOY | 1.14 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 19.8% |
| Germany | 5.6% |
See Mel B audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Mel B have in United States?
Mel B has an estimated audience of 1,440,363 people in United States, concentrated in California and Texas.
What is the gender split and age of Mel B fans?
57.5% of Mel B fans are female, 42.5% are male, with an average age of 39.2 years.
Which brands do Mel B fans like most?
Mel B fans show strongest brand affinity for Tezz (20×), The Devil's Rejects (20×), and Elsword (21.56×) over the country average.
Where do Mel B fans live in United States?
Mel B fans in United States are most concentrated in California (reach 163,732), Texas (reach 124,212), and Florida (reach 100,342). These three regions account for the largest share of the active audience.
What other brands do Mel B fans also like?
Beyond Mel B itself, the audience over-indexes on The Devil's Rejects (20×), Elsword (21.56×), Whataburger (2.01×), and JDSU (3.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mel B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.