Mel B Audience in United States

Mel B has an estimated audience of 1,440,363 people in United States. 57.5% are female, 42.5% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Jennette McCurdy, Sharon Osbourne, Autism Awareness, Kelly Osbourne, Diabetes mellitus awareness.

The average Mel B fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jennette McCurdy, Sharon Osbourne, Autism Awareness, with strongest over-indexing on Jennette McCurdy (114.62× the country average). Demographically, the Mel B audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Mel B fans

Demographic split for Mel B audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.2
Estimated audience size1,440,363

Audience persona

The typical Mel B fan in United States is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Jennette McCurdy.

Top regions in United States

Top regions ranked by reach for Mel B in United States
RegionReachAffinity
California163,7321.03×
Texas124,2121×
Florida100,3421.03×
New York90,9621.13×
Georgia54,0481.22×
Pennsylvania53,0431.09×
Illinois51,1771.07×
Ohio48,8261.1×
North Carolina47,0961.09×
Michigan40,9571.09×
New Jersey39,4021.08×
Arizona36,7901.25×
Virginia36,7781.05×
Maryland30,7851.24×
Tennessee29,4851.02×
Washington29,1461.01×
Massachusetts28,8761.02×
Indiana26,4481.01×
Alabama25,2291.25×
Missouri23,7061.02×
South Carolina22,0001.02×
Louisiana20,2321.09×
Colorado19,8950.88×
Wisconsin19,4340.9×
Minnesota18,6100.9×
Kentucky17,7310.98×
Oklahoma16,4611.03×
Oregon15,6350.95×
Connecticut15,5101.07×
Nevada13,9661×
Mississippi12,4201.05×
Utah11,9280.92×
Arkansas11,0940.93×
Iowa11,0250.93×
Kansas10,6630.94×
Hawaii9,5401.54×
Idaho6,3580.88×
Nebraska6,3250.88×
New Mexico6,1420.85×
West Virginia5,9870.89×
New Hampshire5,0570.89×
Maine4,6270.9×
Washington, District of Columbia4,4371.02×
Rhode Island4,4360.97×
Delaware3,8660.97×
Montana3,3530.84×
Alaska3,1551.02×
South Dakota2,3940.72×
North Dakota2,3310.79×
Vermont1,8890.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mel B audience
BrandAffinityCategory
Jennette McCurdy114.62×Movies & TV
Sharon Osbourne26.86×Movies & TV
Autism Awareness19.03×Health
Kelly Osbourne20×Music & Radio
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Josh Duhamel20×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Leona Lewis52.08×Music & Radio
Income tax13.19×Business & Career
Malcolm in the Middle15.6×Movies & TV
Kia Sportage21.56×Cars & Mobility
Arabic coffee20×Food & Beverages
Aaron Paul20×Movies & TV
Sophia Bush17.95×Movies & TV
Seth Green18.19×Movies & TV
Halle Berry10.2×Movies & TV
Austin Powers (film series)16.92×Movies & TV
Erin Andrews20×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mel B audience
TraitClusterScore
TraditionCONSERVATISM1.63
Community OrientationOPEN1.53
MindfulnessBALANCE1.33
SpiritualityBALANCE1.25
IndividualismJOY1.14
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Mel B
CountryShare
United States34.2%
United Kingdom19.8%
Germany5.6%

See Mel B audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Mel B have in United States?

Mel B has an estimated audience of 1,440,363 people in United States, concentrated in California and Texas.

What is the gender split and age of Mel B fans?

57.5% of Mel B fans are female, 42.5% are male, with an average age of 39.2 years.

Which brands do Mel B fans like most?

Mel B fans show strongest brand affinity for Jennette McCurdy (114.62×), Sharon Osbourne (26.86×), and Autism Awareness (19.03×) over the country average.

Where do Mel B fans live in United States?

Mel B fans in United States are most concentrated in California (reach 163,732), Texas (reach 124,212), and Florida (reach 100,342). These three regions account for the largest share of the active audience.

What other brands do Mel B fans also like?

Beyond Mel B itself, the audience over-indexes on Sharon Osbourne (26.86×), Autism Awareness (19.03×), Kelly Osbourne (20×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mel B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.