Rascasse Audience Intelligence

Mel B Audience in United States

A data profile of the people who buy, follow and care about Mel B in United States — modelled from more than twelve digital signal sources. Mel B has an estimated audience of 1,326,136 people in United States.

#107among Pop in United States#4046among Person in United States#2377in Music & Radio

The average Mel B fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jennette McCurdy, Kelly Osbourne, Sharon Osbourne, with strongest over-indexing on Jennette McCurdy (69.44× the country average).

Demographically, the Mel B audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mel B fan in United States is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Jennette McCurdy.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mel B profile in United States.

Audience size
1.3M
in United States
Gender
57.5%♀
42.5% male
Age
39.2
average years
Country rank
#19430
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mel B fans

57.5% are female, 42.5% are male, average age 39.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Mel B audience in United States
MetricValue
Female57.5%
Male42.5%
Average age39.2
Estimated audience size1,326,136
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mel B audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3915%
40-4919%
50+25%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Mel B audience comes from United States.

Worldwide audience distribution share by country for Mel B
CountryShare
United States32.7%
United Kingdom19.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mel B audience in United States is strongest.

Fig. 05

Top regions by affinity

Mel B fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.24×
02Maryland~30K1.20×
03Pennsylvania~50K1.11×
04Georgia~50K1.11×
05Ohio~50K1.10×
06Alabama~20K1.10×
07Michigan~40K1.08×
08Rhode Island~5K1.08×
09Connecticut~20K1.07×
10Arizona~30K1.06×
11Indiana~30K1.05×
12Louisiana~20K1.05×
13Illinois~50K1.04×
14North Carolina~50K1.04×
15Missouri~20K1.04×
16New Jersey~40K1.03×
17South Carolina~20K1.03×
18Mississippi~10K1.03×
19Tennessee~30K1.02×
20New York~80K1.01×
21Iowa~10K1.01×
22West Virginia~7K1.01×
23Maine~5K1.01×
24Florida~100K1.00×
25Virginia~40K1.00×
26Kentucky~20K1.00×
27Oklahoma~20K1.00×
28Idaho~7K1.00×
29Washington~30K0.99×
30Alaska~3K0.99×
31Massachusetts~30K0.98×
32Oregon~20K0.98×
33New Hampshire~6K0.98×
34Delaware~4K0.98×
35Arkansas~10K0.97×
36Wisconsin~20K0.96×
37Minnesota~20K0.96×
38Nevada~10K0.96×
39Utah~10K0.95×
40Kansas~10K0.95×
41Washington, District of Columbia~4K0.95×
42North Dakota~3K0.95×
43Vermont~2K0.95×
44Texas~100K0.94×
45Montana~4K0.94×
46California~100K0.93×
47Nebraska~7K0.93×
48Colorado~20K0.92×
49New Mexico~6K0.89×
50South Dakota~3K0.89×
Fig. 06

Affinity by region

Affinity by region — Mel B, United States
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mel B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mel B audience
#·InterestCategoryAffinity×
01Jennette McCurdyMovies & TV69.44×
02Leona LewisMusic & Radio45.74×
03Sharon OsbourneMovies & TV22.92×
04Kelly OsbourneMusic & Radio20.00×
05Josh DuhamelFashion & Accessoires20.00×
06Seth GreenMovies & TV20.00×
07Arabic coffeeFood & Beverages20.00×
08Erin AndrewsSports20.00×
09Rose McGowanMovies & TV18.92×
10Sophia BushMovies & TV16.36×
11Jason SegelMovies & TV15.58×
12Malcolm in the MiddleMovies & TV13.43×
13Austin Powers (film series)Movies & TV12.55×
14Halle BerryMovies & TV12.36×
15Freedom of speechPolitics & Society10.72×
16Christina ApplegateMovies & TV7.99×
17Demi MooreMovies & TV7.66×
18Nonprofit organizationPolitics & Society2.73×
19American AirlinesTravel & Leisure2.61×
20Donald TrumpPolitics & Society2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mel B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mel B audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
TraditionCONSERVATISM1.81×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mel B audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mel B have in United States?

Mel B has an estimated audience of 1,326,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mel B fans?

57.5% of Mel B fans are female, 42.5% are male, with an average age of 39.2 years.

03

Which brands do Mel B fans like most?

Mel B fans show strongest brand affinity for Jennette McCurdy (69.44×), Kelly Osbourne (20×), and Sharon Osbourne (22.92×) over the country average.

04

Where do Mel B fans live in United States?

Mel B fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mel B fans also like?

Beyond Mel B itself, the audience over-indexes on Kelly Osbourne (20×), Sharon Osbourne (22.92×), Josh Duhamel (20×), and Halle Berry (12.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Mel B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mel B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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