A data profile of the people who buy, follow and care about Menderes in Germany — modelled from more than twelve digital signal sources. Menderes has an estimated audience of 205,454 people in Germany.
The average Menderes fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dieter Bohlen, Anna-Maria Zimmermann, Scooby-Doo, with strongest over-indexing on Dieter Bohlen (47.47× the country average).
Demographically, the Menderes audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Menderes fan in Germany is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Dieter Bohlen.
The key figures that characterise the Menderes profile in Germany.
65.9% are female, 34.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 38.9 |
| Estimated audience size | 205,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Menderes audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 14.7% |
| Austria | 0.9% |
| Switzerland | 0.7% |
Where the Menderes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~5K | 1.12× | |
| 02 | Schleswig-Holstein | ~8K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~50K | 1.10× | |
| 04 | Sachsen-Anhalt | ~6K | 1.08× | |
| 05 | Thüringen | ~5K | 1.07× | |
| 06 | Niedersachsen | ~20K | 1.05× | |
| 07 | Mecklenburg-Vorpommern | ~4K | 1.04× | |
| 08 | Sachsen | ~10K | 1.00× | |
| 09 | Brandenburg | ~6K | 0.99× | |
| 10 | Saarland | ~2K | 0.97× | |
| 11 | Bremen | ~2K | 0.96× | |
| 12 | Rheinland-Pfalz | ~10K | 0.95× | |
| 13 | Berlin | ~8K | 0.92× | |
| 14 | Baden-Württemberg | ~20K | 0.90× | |
| 15 | Hessen | ~10K | 0.90× | |
| 16 | Bayern | ~30K | 0.84× |
The strongest cross-interests of the Menderes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dieter Bohlen | Music & Radio | 47.47× | ||
| 02 | Zoey 101 | Movies & TV | 18.05× | ||
| 03 | Nelly | Music & Radio | 14.71× | ||
| 04 | Anna-Maria Zimmermann | Music & Radio | 11.94× | ||
| 05 | Sam Neill | Movies & TV | 9.75× | ||
| 06 | Scooby-Doo | Movies & TV | 7.65× | ||
| 07 | Ross Antony | Movies & TV | 7.53× | ||
| 08 | Maite Kelly | Music & Radio | 6.64× | ||
| 09 | Thomas Anders | Music & Radio | 6.40× | ||
| 10 | Eurodance | Music & Radio | 6.27× | ||
| 11 | Alles was zählt | Movies & TV | 4.85× | ||
| 12 | Beetlejuice | Movies & TV | 4.10× | ||
| 13 | Let's Dance (German TV series) | Movies & TV | 3.75× | ||
| 14 | Roland Kaiser | Music & Radio | 3.06× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.79× | ||
| 16 | Wetter.com | Home & Garden | 2.78× | ||
| 17 | Helene Fischer | Music & Radio | 2.38× | ||
| 18 | Nature | Home & Garden | 2.28× | ||
| 19 | Tagesschau | Movies & TV | 2.03× | ||
| 20 | TikTok | Internet & Social Media | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Tradition | CONSERVATISM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.82× |
Menderes has an estimated audience of 205,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
65.9% of Menderes fans are female, 34.1% are male, with an average age of 38.9 years.
Menderes fans show strongest brand affinity for Dieter Bohlen (47.47×), Anna-Maria Zimmermann (11.94×), and Scooby-Doo (7.65×) over the country average.
Menderes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Menderes itself, the audience over-indexes on Anna-Maria Zimmermann (11.94×), Scooby-Doo (7.65×), Nelly (14.71×), and Ross Antony (7.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Menderes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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